Nonprofit Tech for Good

FEBRUARY 28, 2021

It’s no secret that corporate donors are invaluable partners for nonprofits. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. The details of your stewardship strategy will depend on things like your donors’ interests and your resources. Feeding America.

Social Media 300

Social Media Hunger Donor Media 300

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

Trend 326

Trend Digital Marketing Fundraising 326

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Candid

APRIL 13, 2023

This means the story you share about your mission-driven work can motivate everyone—from your potential and existing donors to your staff and board members. However, in today’s online world, it’s easy to get lost in the digital noise. In fact, our brains are hardwired to respond to stories.

Storytelling 105

Storytelling Audience Tips Captivate 105

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake.

Digital 52

Digital Google Grant Nonprofit 52

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

Audience 52

Audience Story Chapter Hawaii 52

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Donor Profiles and Records . Integrating Marketing Channels .

Digital 75

Digital Marketing Donor Channel 75

EveryAction

JANUARY 25, 2023

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. As far as free advertising for nonprofit organizations goes, this program lets you: Target your reach and increase digital visibility. Run multiple campaigns concurrently.

Volunteer 209

Volunteer Free Donor Grant 209

Pamela Grow

FEBRUARY 27, 2024

Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started!

Fund 52

Fund Donor Strategy Search 52

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. It’s never too early to start planning for your nonprofit’s GivingTuesday and year-end fundraising efforts. What is mobile messaging?

Mobile 130

Mobile Digital Fundraising Advocacy 130

NonProfit PRO

SEPTEMBER 9, 2021

From virtual and hybrid events to digital engagement of your donor audience, there are so many new ways to raise funds to do more good. Download the eGuide today to learn how to target the right donors and inspire them to give larger and more frequent fundraising gifts!

Donor 147

Donor Guide Virtual Gift 147

Nonprofit Tech for Good

DECEMBER 2, 2023

Exciting fundraising trends on the horizon for 2024 include peer-to-peer fundraising, giving flexibility, digital wallets, unconventional and emerging donors, and AI being used in fundraising. When a fundraiser receives a notification that a donor is close to lapsing, they can reach out and reconnect with that donor.

Trend 314

Trend Fundraising Digital Celebrate 314

Forum One

JANUARY 17, 2024

As we step into 2024, I know that our mission-driven partners are trying to achieve big goals while navigating an ever-shifting digital landscape. At this sea-change moment, we’re working with organizations to set holistic AI strategies and governance as part of their core organizational strategies, not just digital strategy.

Digital 92

Digital Attitude Government Model 92

Nonprofit Tech for Good

NOVEMBER 13, 2023

Sponsored by GalaBid – a digital fundraising platform that helps thousands of nonprofits raise funds through live and online silent auctions, digital raffles, and donations. With a comprehensive fundraising platform , organizations can manage and run an exciting digital auction.

Tips 270

Tips Online Management Help 270

Nonprofit Tech for Good

APRIL 5, 2024

It should be mobile-responsive, attractive, and include features like: Online registration with secure payment processing Customizable text, imagery, and URL The ability to collect donations Sponsor onboarding and digital exposure Live leaderboards 1. You might even link out to the site in nonprofit staff email signatures. Partner marketing.

Tech 201

Tech Marketing Sponsor Registration 201

The Modern Nonprofit

JUNE 20, 2023

Estimated Reading Time: 3 minutes From Events to Online: Adapting Traditional Fundraising Methods for the Digital Age In the grand theatre of nonprofit work, fundraising is the showstopper act. Yet, for many nonprofits, the shifting backdrop of the digital age is presenting new challenges and opportunities.

Method 88

Method Digital Online Fundraising 88

Bloomerang

OCTOBER 28, 2023

Fundraising events have always been a cornerstone of nonprofit organizations’ efforts to engage donors and garner financial support. But these events are not only about maintaining existing relationships; they also provide a unique opportunity to tap into the extended networks of your donors—by attracting their friends to your cause.

Network 78

Network Donor Fundraising Registration 78

sgEngage

APRIL 20, 2021

The average recurring donor gives an astounding 42% more per year than one-time donors. Get recurring gift options in front of your donors where they already spend most of their time: online! Shifting to online fundraising tactics allows you to easily develop your program and reach a wider pool of donors. Let’s dive in!

Digital 116

Digital Strategy Giving Gift 116

Bloomerang

MAY 30, 2023

“How do we get more donors?” But growing and engaging your donor base isn’t an effortless process. Most nonprofits use a combination of in-person events, physical outreach, and some form of digital presence to attract and build relationships with supporters. is a question every nonprofit asks at some point. And for good reason.

Content 91

Content Donor eBook Relationship 91

Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

Donor 98

Donor Strategy Nonprofit Phone 98

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Consistency : Consistency is key when it comes to social media.

Social Media 330

Social Media Media Social Influence 330

Bloomerang

AUGUST 29, 2022

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. in digital ads for every dollar raised in online revenue.”

Digital 118

Digital Program Tips Nonprofit 118

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 75

Mail Integration Digital Strategy 75

Whole Whale

NOVEMBER 12, 2021

In October 2021, Facebook announced that nonprofits will now be able to create custom audiences of users who have either donated to the organization’s Facebook Page directly or have created a Facebook Fundraiser in support of that nonprofit. How to set up new Facebook Nonprofit Donor Audiences. Then, click Create Audience ?

Facebook 110

Facebook Donor Nonprofit Audience 110

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. But what about people who say that direct mail isn’t worth the investment?

Mail 108

Mail Retention Practice Donor 108

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Segment your audience .

Retention 96

Retention Communication Donor Strategy 96

Neon CRM

NOVEMBER 15, 2023

Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. For these reasons and more, direct mail donor acquisition works. Here’s why!

Mail 52

Mail Campaign Donor Tips 52

Media Cause

JUNE 22, 2021

Advocates aren’t donors. Donors aren’t advocates. That means advocacy can play a critical role in supporter engagement and prospect acquisition to drive individual giving gains and grow donor lifetime value — even if your organization is a nonpartisan 501(c)(3). Or so says the urban myth. Yes, those people are us).

Advocacy 101

Advocacy Digital Fundraising Global 101

EveryAction

FEBRUARY 8, 2023

Fresh Eyes Digital Donors, volunteers, and supporters are the lifeblood of many nonprofit organizations. Valentine’s Day is a great time to give your audience a little extra sugar! Send virtual flowers to your supporters and tell them how grateful you are to have them.

Demonstration 192

Demonstration Impact Support Story 192

Qgiv

APRIL 11, 2023

Reading donor signals is a key step in deciding who to invite to your events! At Virtuous, we believe that the Responsive Fundraising Framework is foundational in helping fundraisers cultivate meaningful relationships with donors that increase generosity. What are Donor Signals? What is the Responsive Framework?

Donor 104

Donor Survey Social Media Database 104

Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. Here are 5 integrations that will take your virtual fundraising to another level and 3 more that’ll get you started if you’re still gearing up to go on that digital journey. 1) Facebook Fundraising. 2)Apple Pay. 6) Mailchimp.

Integration 363

Integration Alexa Paypal Virtual 363

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. One-time and non-donors might receive compelling stories and testimonials that inspire them to get involved.

Practice 244

Practice Fundraising Guide Channel 244

Forum One

NOVEMBER 1, 2022

We’re continuing to explore the ideas sparked at the Digital Impact Summit this fall when we were joined by more than 200 leaders and doers from the nonprofit and public sectors who shared what’s working and what’s not within their organizations. Do we make it as easy as possible for potential donors to support our work?

Digital 56

Digital Strategy Student Education 56

Nonprofit Tech for Good

JULY 30, 2023

Your organization’s brand story holds immense power, especially for nonprofits striving to engage donors, volunteers, and partners. Here’s why storytelling is so vital: 1) Creating an Emotional Connection: Stories have the power to evoke emotions and connect with audiences on a personal level.

Storytelling 241

Storytelling Action Roles Hunger 241

Nonprofit Tech for Good

MAY 8, 2023

You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. Just be sure that your donors have opted in to receive text messages from your organization first. Society’s shift to digital experiences has resulted in an almost continuous increase in online purchase rates.

Lesson 294

Lesson Marketing Amazon Adopt 294

Achieve

AUGUST 12, 2021

connect with donors who care. Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires. Millennial donors are known for demonstrating a clear passion and commitment to worthwhile causes. Communicate with your audience by showing engaging photos of your work or a testimonial.

Audience 82

Audience Tips Fundraising Social Media 82