NonProfit PRO

JULY 15, 2021

donors and supporters) ways of giving continue to expand, which is essential for nonprofit leaders to understand. For example, people could open a donor-advised fund (DAF) for very little money and give with the ease of tech platforms. Technology and more people-centric (i.e., Also, leading organizations, such as St.

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Donor Nonprofit Tech Audience 317

See3

APRIL 9, 2024

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. SMS/MMS strategies offer nonprofits this unique opportunity. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns.

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Strategy Donor Channel Attention 259

NonProfit PRO

SEPTEMBER 30, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Order your report today and receive 500 free donor leads!

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Donor Demographics Files Audience 246

NonProfit PRO

AUGUST 22, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Order your report today and receive 500 free donor leads!

Donor 246

Donor Demographics Files Audience 246

Nonprofit Tech for Good

FEBRUARY 28, 2021

It’s no secret that corporate donors are invaluable partners for nonprofits. Thoughtful donor stewardship strategies are the key to enhancing corporate partnerships. The details of your stewardship strategy will depend on things like your donors’ interests and your resources. Feeding America.

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NonProfit PRO

MAY 9, 2022

Melissa’s Donor Look-alike Report provides demographic elements to help you focus on your ideal target audience and reach more donors just like your best ones. Order your report today and receive 500 free donor leads!

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Donor Demographics Files Audience 246

Nonprofit Tech for Good

MAY 13, 2022

How much time do you spend thinking about where your donors are coming from ? It is super important to understand where your donors are coming from and how you could be acquiring more! How to keep growing your donor acquisition. While acquiring (and keeping) new donors can often feel like a game of chance, it really shouldn’t.

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Nonprofit Tech for Good

SEPTEMBER 17, 2022

The answer is in understanding your goal and audience, and then matching your pitch to the prospect. In other words, you create donor journeys. . If you’ve never done so, developing donor journeys (also known as donor journey mapping) can feel like quite an undertaking. What are my donor personas? Ask yourself: .

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Donor Effective Fundraising Map 298

NonProfit PRO

AUGUST 10, 2023

Lead-generation ads are an ideal way to engage your audience, reinforce your messaging, and, of course, capture leads to add to your email, SMS, and telemarketing lists. Let’s explore five lead-generation ad tactics.

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Generation Donor Course Audience 246

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. What is donor acquisition?

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Nonprofit Tech for Good

FEBRUARY 5, 2023

But did you know it’s also a great way to acquire new donors for your nonprofit? You can easily acquire new donors using peer-to-peer fundraising. Are you ready to expand your donor base? If yes, keep reading to learn four ways that you can acquire new donors with your next peer-to-peer fundraiser! That’s right!

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Donor Fundraising Template Game 336

Candid

APRIL 13, 2023

This means the story you share about your mission-driven work can motivate everyone—from your potential and existing donors to your staff and board members. This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization?

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Storytelling Audience Tips Captivate 105

Nonprofit Tech for Good

JANUARY 9, 2020

According to the 2019 Giving USA Report , American donors gave an estimated $427.71 According to the 2019 Giving USA Report , American donors gave an estimated $427.71 based donors. donors’ needs and interests and why they give. donors’ needs and interests and why they give. billion to charities in 2018, with $22.88

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EveryAction

JANUARY 25, 2023

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. Having an influencer advocate on behalf of your organization provides a stamp of credibility and allows you to catch on with their audience.

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Volunteer Free Donor Grant 209

NonProfit PRO

JUNE 4, 2021

Did you know that 51% of donors did not adjust the amount they donate during the pandemic?

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Bloomerang

AUGUST 3, 2023

It’s important for nonprofit leaders to learn how to incorporate fair and good fundraising best practices when connecting with diverse audiences. In this webinar follow-up, Kristal Frazier answers your pressing questions on DEI donor best practices. How can I talk about the importance of sharing this value?

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Audience Practice Fundraising Profile 80

NonProfit PRO

MARCH 16, 2022

Here are two things I learned during that time about connecting with new audiences and existing stakeholders that will have a lasting impact on me. The COVID-19 pandemic changed a lot about the world and how we approach virtually everything.

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Donor Virtual Audience Impact 306

NonProfit PRO

SEPTEMBER 14, 2023

There’s no sugarcoating it, it’s tough for nonprofits to break through the noise and create connections with new audiences. So, how can nonprofits capture that attention of potential donors? When creating a successful digital program today, it’s important to have a realistic understanding of the digital landscape.

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Digital Program Build Audience 289

Greater Giving

FEBRUARY 27, 2024

Beyond the Ballroom: Make Your Charity Gala a Donor Cultivation Powerhouse Fundraising events offer more than just glitz and glamour; they’re a potent tool for cultivating relationships with potential donors and qualifying them for future giving. So, how can you transform your next benefit or gala into a donor cultivation haven?

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Charity Donor Interaction Poll 81

NonProfit PRO

SEPTEMBER 9, 2021

From virtual and hybrid events to digital engagement of your donor audience, there are so many new ways to raise funds to do more good. Download the eGuide today to learn how to target the right donors and inspire them to give larger and more frequent fundraising gifts! Start exploring and expanding your fundraising efforts!

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Neon CRM

OCTOBER 31, 2023

Having solid donor engagement strategies in place is important for any nonprofit that wants to inspire generosity in their community and build a base of lifelong supporters. But the world is a noisy place: Donors are bombarded with constant messaging that can drown out a nonprofit’s attempts to reach them.

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Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. That way, you can keep current donors and volunteers excited about the mission, inspire new people to support your work, and invest more into other areas of your organization.

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Audience Marketing Nonprofit Causes 98

Bloomerang

OCTOBER 28, 2023

Fundraising events have always been a cornerstone of nonprofit organizations’ efforts to engage donors and garner financial support. But these events are not only about maintaining existing relationships; they also provide a unique opportunity to tap into the extended networks of your donors—by attracting their friends to your cause.

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Network Donor Fundraising Registration 81

Whole Whale

NOVEMBER 12, 2021

In October 2021, Facebook announced that nonprofits will now be able to create custom audiences of users who have either donated to the organization’s Facebook Page directly or have created a Facebook Fundraiser in support of that nonprofit. How to set up new Facebook Nonprofit Donor Audiences. Then, click Create Audience ?

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Facebook Donor Nonprofit Audience 110

Bloomerang

MAY 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. After you identify the goals and objectives of your communication efforts, you can identify an audience. Each goal may have several different audiences in which you want to communicate to. . Pain Points. Occupations.

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NonProfit PRO

OCTOBER 13, 2021

How are we acquiring new donors and how are we retaining them? For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask?

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Audience Gift Campaign Professional 147

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. For those new to direct mail , it’s “the process of writing, designing, printing, and distributing hard copy requests for funds to your donors and/or prospective donors.”. But what about people who say that direct mail isn’t worth the investment?

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Mail Retention Practice Donor 111

sgEngage

APRIL 10, 2023

Simply focus your attention on donor engagement. Whether you’re ready to jump back into in-person fundraising or would rather host a virtual event-free fundraiser , you’ll need tools in place to keep donors’ attention and motivate them to give. Think about the people who make up your community of donors.

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Donor Community Tips Fundraising 78

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works. What makes this IDEA different?

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Bloomerang

SEPTEMBER 10, 2021

Considering doing a donor cultivation event ? According to fundraising expert and author Penelope Burk, 67% of respondents attending a donor cultivation event credited it as the reason why they made their gift. . The number one thing donors want is to know they make a difference. Why should you do a donor cultivation event?

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Donor Audience Script Fun 111

Achieve

MAY 10, 2021

Identifying prospective major donors, developing those relationships, and securing roughly 65% of your total revenue goal. Following up on any loose ends, reporting on your success, and thanking each and every donor and volunteer. A small segment of major and mid-level donors. Your broader community of supporters and donors.

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Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. An event with a virtual audience option means that people you want to reach, no matter where they are, can participate. In fundraising, not all the costs or benefits come in the form of dollars.

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Audience Virtual Benefit Sponsor 52

Bloomerang

DECEMBER 19, 2023

All donors are not created equally. Some donors can cost a great deal to acquire, and then only make one gift before lapsing. Where can you find your most generous donors and prospective donors? Get to know your donors’ giving habits Bloomerang bakes Predictive Giving Insights into the platform.

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Donor Gift Student Demographics 81

sgEngage

OCTOBER 11, 2023

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.

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Bloomerang

MAY 30, 2023

“How do we get more donors?” But growing and engaging your donor base isn’t an effortless process. To get started, let’s first discuss how to approach your marketing efforts, making sure they are donor-centric. Thankfully, providing something of value to potential donors doesn’t have to be complicated.

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NonProfit Hub

FEBRUARY 6, 2024

Sponsored by Give Lively Increasingly, donors are turning to social media to find causes to support. Whether your nonprofit already has a devoted following that likes and shares your posts, or you’re still building your presence on social media, here are some tips will help you expand your social audience and, ultimately, your donor base.

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