sgEngage

OCTOBER 14, 2022

Why does your museum open its doors each day? By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. To put it simply, it means communicating with your audiences in a curated and meaningful way. Let’s dive in. Where are they located?

Communication 72

Communication email Marketing Museum 72

Museum 2.0

SEPTEMBER 18, 2013

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. Note: the title of this post pays homage to Elaine Heumann Gurian''s excellent and quite different 1981 essay of the same title.

Museum 45

Museum Question Participatory Evaluation 45

Museum 2.0

JUNE 25, 2019

Today, OF/BY/FOR ALL is introducing a new free resource - a guide to creating and implementing demographic audience surveys that are accurate, respectful, and useful. At the time, I was leading the Santa Cruz Museum of Art & History. We talked to colleagues in other institutions who were struggling with the same questions.

Audience 38

Audience Survey Free Demographics 38

The Storytelling Non-profit

APRIL 18, 2022

In this article, we’re going to re-visit the importance of conflict in non-profit stories and discuss how to frame your conflict so that it’s motivating to your audience. Causes and Stories with No Conflict There are a variety of different stories you can tell about your non-profit. But what about arts organizations or museums?

Storytelling 80

Storytelling Profit Articulate Arts 80

Connection Cafe

AUGUST 1, 2019

Museums and nonprofits can also reap huge benefits from employing artificial intelligence, particularly in their membership and development departments. Nonprofits and museums depend on dedicated, but oftentimes limited, development staff to sift through countless prospects to determine which ones are priority.

Museum 29

Museum Game Chicago Indianapolis 29

M+R

FEBRUARY 5, 2021

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Different nonprofits define the levels differently, so what qualifies as “mid-level” in one organization may qualify as “major” at another.

America 105

America Digital Audience Channel 105

Museum 2.0

JULY 23, 2014

But not enough people care about it anymore, and the museum is fading into disrepair. The Silk Mill is part of the Derby Museums , a public institution of art, history, and natural history. Many people would look at the world''s oldest mechanized silk mill and say that the core content of the museum is silk. What do you do?

Museum 53

Museum Product Participatory Community 53

Top Nonprofits

FEBRUARY 18, 2021

While some of your audience followed, do you know what happened to the rest? In this session, we discussed what retention has looked like for organizations during COVID-19 and what predictions we have for audiences returning. Our participants came from a variety of sectors including museums, advocacy, arts, religion, and education.

Conversation 52

Conversation Mexico Museum Europe 52

Museum 2.0

OCTOBER 1, 2014

Recently, we''ve been talking at our museum about techniques for capturing compelling audio/video content with visitors. It made me dig up this 2011 interview with Tina Olsen (then at the Portland Art Museum) about their extraordinary Object Stories project. We ended up with a gallery in the museum instead. Photos are fun.

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Museum Story Project Design 43

Museum 2.0

MAY 2, 2012

Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. A year ago, I put my consultant hat on the shelf and decided to jump into museum management (a sentence I NEVER would have imagined writing five years ago). I'm open to any questions you want to raise in the comments.

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Museum Director Participatory Culture 55

sgEngage

OCTOBER 7, 2022

While there are dozens of sessions designed to pique anyone’s interest, we wanted to highlight some specifically created for the arts and culture audience. The goal is to equip you with questions to make evaluating solutions easier and more effective. Monday, October 17, 1:00-2:00 pm ET.

Culture 81

Culture Arts Virtual Guide 81

Museum 2.0

MARCH 24, 2020

It’s the person who answers your question about zoom or the person who passes on their work at home policy. Sure, it could have looked different. Maybe that’s not the question for today though. Because to go back to comfort, I’d say let that question wait for a few days. And that’s a form of guidance.

Museum 20

Museum Work Time Doc 20

Museum 2.0

JULY 11, 2012

I get excited about a lot of things in my work at the Santa Cruz Museum of Art & History. That's how I felt when artist Ze Frank got in touch to talk about a potential museum exhibition to explore a physical site/substantiation for his current online video project, A Show (s ee minute 2:20, above).

Museum 45

Museum Participatory Artist History 45

Museum 2.0

APRIL 25, 2011

Note: the title of this post pays homage to Elaine Heumann Gurian's excellent and quite different 1981 essay of the same title. I've spent much of the past three years on the road giving workshops and talks about audience participation in museums. Feel free to add your own questions and answers in the comments!

Question 49

Question Participatory Museum Evaluation 49

Forum One

NOVEMBER 3, 2022

The Pacific Science Center (PacSci) is an independent, non-profit museum in Seattle with a mission to ignite curiosity and fuel passion for discovery, experimentation, and science for people of all ages and backgrounds. in an interactive activity to consider challenging questions about race, identity, and economic justice over a meal.

Award 77

Award Washington National Drupal 77

Museum 2.0

SEPTEMBER 26, 2012

Writing my masters thesis for Gothenburg University’s International Museum Studies program while also working four days a week as the Director of Community Programs at the Santa Cruz Museum of Art & History this spring was certainly a challenge but also an incredible opportunity.

Museum 49

Museum Program Participatory Community 49

Museum 2.0

APRIL 21, 2020

This week we're hearing from Eastman Museum's Kate Meyers Emery. Her take on things, and her gentle, thoughtful way of sharing, makes all the difference. They have created elevated and new digital opportunities for public access and engagement within their respective museums at a time when physical access is not possible.

Digital 52

Digital Museum Social Media Public 52

Neon CRM

DECEMBER 13, 2023

Every membership program needs a structure that appeals to its intended audience. Understand Your Target Audience One of the most important steps in refining your membership model is to gain an understanding of your target audience by conducting an audience analysis. of those who have interacted with you before.

Model 52

Model Florida Nonprofit Benefit 52

Museum 2.0

MARCH 29, 2011

Last month, I learned about a fabulous, simple participatory experiment called “Case by Case” at the San Diego Museum of Natural History that uses visitor feedback to develop more effective object labels. Our exhibits group knocked around ideas for mechanisms of audience feedback. Questions and answers rolled in. Beiber Rules!”)

San Diego 55

San Diego History Museum Participatory 55

Museum 2.0

MARCH 3, 2011

This year, we took a different approach. Background: Why They Did What They Did The Henry Art Gallery exhibition we worked with, Vortexhibition Polyphonica , was intended to explore three big ideas: Different voices “intervene” or add new points of view to the exhibition at periodic intervals. Dirty Laundry was more complicated.

Participatory 51

Participatory Arts Audience Museum 51

Museum 2.0

AUGUST 25, 2010

at the Brooklyn Museum, where you could track how people of various levels of art expertise rated crowd-contributed photographs. But I'm not sure how much value there is to that difference. This isn't a direct "audience versus expert" comparison. There was Click! It's what keeps curators curators and the public public.

Audience 38

Audience Music Artist Museum 38

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2008

Lynda Kelley I'm here in Sydney, Australia and just finished an informal workshop and discussion with Powerhouse Museum staff and other museums. Will post reflections shortly) I met Dr. Lynda Kelly, a blogger and the Head of Audience Research for the Australia Museum. The site is called Museum 3.0.

Museum 50

Museum Interview Ning Australia 50

Forum One

FEBRUARY 7, 2023

Here we’ll summarize those questions and answers. For nearly a decade, Google has been developing and maintaining two different analytics solutions: Firebase, mostly used by developers to focus on app development and analytics, and UA, mostly used by marketers for website metrics. What are the differences between UA and GA4?

FAQ 58

FAQ Organization Analytics Google 58

Beth's Blog: How Nonprofits Can Use Social Media

JULY 3, 2009

Submitted by Nina Simon, publisher of Museum 2.0 On Friday, I offered a participatory design workshop for Seattle-area museum professionals ( slides here ). We concluded by sharing the tough questions each of us struggl es with in applying participatory design techniques to museum practice. I love this question.

Technique 50

Technique Question Design Develop 50

Museum 2.0

MAY 22, 2012

Imagine you've just been tasked with developing an innovative, future-thinking national museum for your country's history. Blueprint is the story of a group of people who tried to create a Dutch Museum of National History (INNL). The Museum directors released Blueprint as a showcase for these plans. Where would you start?

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Museum History Netherlands Create 36

Museum 2.0

FEBRUARY 12, 2009

The conventional wisdom on museum memberships is that they are "one size fits many" programs whose primary benefits are free entrance to the museum and insider access to exhibition openings. But what about all the other people who love your museum? Want to know how the Brooklyn Museum is answering this question?

Museum 24

Museum Audience Program Artist 24

Museum 2.0

AUGUST 16, 2010

I spent last week in the glorious country of Taiwan, hiking, eating, and working with museum professionals and graduate students at a conference hosted at the Taiwan National Museum of Fine Arts. It's not topic-specific; I've done these exercises with art, history, science, and children's museums to useful effect.

Museum 41

Museum Technique Taiwan Social 41

Museum 2.0

NOVEMBER 22, 2010

Spending time in Europe, I'm reminded how complicated it gets when you have to interpret exhibits for a multi-lingual audience. And this leads to a basic question, one I haven't figured out: how do you encourage visitors to participate when they speak different languages? designate the difference between languages using design.

Museum 38

Museum Work North America Language 38

Museum 2.0

APRIL 28, 2009

On Friday, I offered a participatory design workshop for Seattle-area museum professionals ( slides here ). We concluded by sharing the tough questions each of us struggles with in applying participatory design techniques to museum practice. I love this question. First, what do the right questions look like?

Technique 52

Technique Design Question Develop 52

Museum 2.0

MAY 30, 2012

This post is the second in a series of reactions to Blueprint , a book chronicling the rise and fall of the Dutch Museum of National History (INNL) in 2008-2011. Due to the political climate of the time, a review of the Museum was commissioned in 2003 to determine whether the museum had complied with the requirements of its charter.

History 35

History Museum Australia National 35

Museum 2.0

JULY 8, 2015

I wanted to open up conversation about how we judge the relative ethics of various sources of museum revenue--all of which have moral grey areas. We ask: how can we create different pathways to participation for people with different motivations? I was astounded by the difference. of game viewers commented.

Game 20

Game Museum Participatory Comment 20

Museum 2.0

JULY 16, 2019

Visitor (though, really my child) at the Maritime Museum, Greenwich, UK As I said, last week, I’ve been to a travelin’ girl for the last couple of years. So, instead, I am offering 3 posts this month about what I learned from visiting more than 300 museums. Last week, I talked about what I learned about museum workers.

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Museum Photography Phone Children 27

Museum 2.0

AUGUST 25, 2009

If someone asked you that question, how would you answer? Answers will differ depending on who's asking, but they are also influenced by the designed environment in which questions are asked. We have different conversations on the phone than we do in person or in internet chat rooms. "Where were you last night?"

Design 31

Design Goal Difference Platform 31

Museum 2.0

MARCH 7, 2007

Nik inquired as to how I feel about museum blogs. what's your take on museums that keep blogs? In general, yes, I think that museums maintaining blogs is an effective, cheap way to get changing content out to the public frequently. However, there are many different approaches to take--as there are with blogs in general.

Voice 36

Voice Difference Museum Aggregator 36

Qgiv

MARCH 31, 2021

If these kinds of results could be valuable to you, here are two questions you need to answer: Are you eligible? Rather than trying to find new donors by targeting generic keywords like “donate,” “giving,” or “GivingTuesday,” you need to attract people to your organization from a very different angle. Will the program work for you?

Grant 52

Grant Google Free Support 52

Museum 2.0

MAY 25, 2010

Margaret shared these thoughts about "museums for use" on her blog , and I asked her to adapt a version for the Museum 2.0 Should a museum be a destination or a place for everyday use? During my time at RISD studying industrial design, I developed relationships with two museums on campus: the Museum of Art and the Nature Lab.

Museum 37

Museum Rhode Island University Student 37

Museum 2.0

SEPTEMBER 3, 2014

Each prompt was tied to a different artwork in the exhibition. In front of each of those paintings, you could stamp your pastport, reflect on the artwork and the question, and share your story. We created a simple wheel with open-ended questions about identity and place, setting it in a lounge area. Some with a colored pencil.

Participatory 45

Participatory Museum History Arts 45