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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

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A Guide to Email Accessibility Best Practices for Nonprofits

Nonprofit Tech for Good

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Understanding WCAG Standards WCAG stands for Web Content Accessibility Guidelines.

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Nonprofit Marketing: 3 Easy Ways To Grow Your Audience

Top Nonprofits

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

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4 Easy Ways to Acquire New Donors for Your Nonprofit with Peer-to-Peer Fundraising

Nonprofit Tech for Good

Peer-to-peer fundraising is a great way to engage your existing supporters and get them to fundraise on your behalf. Be sure to talk about your event on social media and ask your peer-to-peer participants and supporters to share your event promotion posts on their social networks too. That’s right! Want to go the extra mile?

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Designing engaging and effective learning experiences 

Candid

In this article, I’ll explore how nonprofits can utilize Instructional Design principles to develop training that engages, empowers, and educates both colleagues and external stakeholders. Engage colleagues who have developed training content to help uncover any hidden gems. Start by identifying your audience and their needs.

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Fundamentals of Audience Growth in the Nonprofit Sector

NonProfit Hub

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. . Once you’ve developed a campaign that performs, you can set a small daily budget and let it run for most of the year. And then it will start showing that audience your ads.

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