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Turning the comms toolkit upside down

Candid

The result was messaging and imagery entirely branded in our voice, which would be disjointed coming from outside our organization. We craft content in our own voice and style. Pivoting to find a better way In the leadup to launching Demographics via Candid this year, the request came in for a fully baked, pre-launch toolkit.

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Your Social Media Strategy: What You Need to Know

The Modern Nonprofit

An effective social media presence is dependent on a well-thought-out strategy that involves knowing your target audience, maintaining a defined and positive voice across platforms, providing compelling content, and consistently engaging with and responding to followers and their feedback. Know Your Audience. billion users.

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If Racial Equity is Our North Star, How Can We Navigate Racial Bias in AI/LLMs?

John Kenyon

An overreliance on majority culture data means other voices get diminished. The marketing copy generator could simply overlook authentic representation of minority audiences and voices in its outputs. If using an LLM, ensure prompts/inputs provide enough grounding context on audiences. Humans must apply an equity lens.

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Build a Board for the Digital Future

.orgSource

It’s not just a question of demographics. We can’t just bring a diverse audience to the table; we need to make sure that their contribution is noted. Everyone must have a voice. Although there are still groups that look too much alike, every association is a brighter rainbow than it once was.

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Developing A Strategy That Will Help You Become A Great Nonprofit Storyteller

Bloomerang

The audience needs to hear the message but wants to consume the peanut butter, so to speak. . When we tell stories to supporters, donors, and other constituents, we want to educate, inspire, or entertain our audiences. . Copywriting is using the written word to persuade and engage an audience to take a desired action.

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. Continue to engage with your audiences, sharing how critical your mission is and, given current events, how it may be even more critical than ever before. For nonprofits in the U.S.

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6 Common Social Media For Nonprofits Misconceptions

TechImpact

Understand what your goals are for the account, what audience you’re trying to engage, and how that account will help you accomplish that goal. If the audience you’re trying to engage is not typically active on that social media platform, why spend the time, effort, and make the investment? All platforms are the same.