Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. A relatable human voice connects. You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Twitter Demographics. Success Metrics for Your Social Fundraising Plan.

ROI 50

ROI Widget Metrics Cambodia 50

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. Metrics to measure for this interaction are based on several factors, including the following: . Look at this metric as your word-of-mouth referrals.

Measure 59

Measure Video Marketing Guide 59

Amy Sample Ward

MAY 14, 2009

Everything revolves around the audience. The fastest growing demographic is those 35 years old and older. Appalachain Voices: With ILoveMountains.org, Appalachain Voices created an always-available tour for politicians, activists, and interested citizens to fly over areas of the Appalachain area of the USA devestated by coal mining.

Tools 100

Tools Tech Map Case Study 100

Care2

JANUARY 15, 2009

Gather demographic info if you don’t already have it. Also, especially if you are using multiple media, targeting different audiences with different appeals, and/or breaking things down demographically, it can be very hard to get the numbers you need for statistical significance with large "asks" like donations.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

Mine is to continue building and growing my presence on individual networks, targeting them for their demographics, and as the first OpenSocial developer applications come out, I???ll Identify what you key success metric is. Enter one site at time based on how well the demographics fits with your targeted audience.

Director 50

Director Open Social Social Network 50

Candid

JANUARY 19, 2022

Just think of the classic ASPCA video featuring a carousel of devastating animal video clips and Sarah McLachlan's melancholic voice in the background. Use metrics from past marketing campaigns to determine which channels are most popular among your supporters. . Audience demographics (such as age and gender) .

Video 105

Video Digital Effective Strategy 105

Qgiv

MAY 23, 2022

Posting links to your donation forms and promoting your fundraisers on social media can help you run successful fundraising campaigns and reach a wide audience of supporters. Instead, decide on what metrics you can use to measure your success and base your goals around and use that to determine what goals you can work towards.

Social Media 52

Social Media Practice Media Strategy 52

NonProfit Hub

JUNE 16, 2016

Whatever you’re posting, from quirky videos at the office to educational infographics, your social media should have a defined goal—and that starts with identifying an audience. Your audience impacts your social media strategy and content choices, both of which are working together to achieve your goals. Step 1: Knowing Your Audience.

Social Media 28

Social Media Audience Media Strategy 28

Care2

MAY 15, 2009

Everything revolves around the audience. Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 It really depends on the audience you are trying to engage. Or, you may need to get one that can work for many kinds of groups.

Social Media 34

Social Media Tools Online Advocacy 34

Care2

AUGUST 7, 2007

While the Causes idea smartly takes advantage of an existing platform with a huge audience, a deeper dive into the data is revealing. You may also be able to identify a segment of your audience that can help you with urgent campaigns in the future in which you might want to reach the Facebook audience. It can take a lot of time.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

While the Causes idea smartly takes advantage of an existing platform with a huge audience, a deeper dive into the data is revealing. You may also be able to identify a segment of your audience that can help you with urgent campaigns in the future in which you might want to reach the Facebook audience. It can take a lot of time.

Causes 48

Causes Facebook Social Media Advocacy 48

Amy Sample Ward

APRIL 28, 2009

Who is your audience? well educated demographic, avg income over 100K. look at stats and compare to your audience to see if it is a fit. well educated demographic, avg income over 100K. look at stats and compare to your audience to see if it is a fit. We’re live… ! existing and target.

Podcast 123

Podcast Support Files Audio 123

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Dosh Dosh, Social Media Marketing Campaign Objectives and Audience Defintion 2.

Social Media 106

Social Media Map Strategy Media 106

Connection Cafe

MAY 22, 2017

Make sure they align with your target audience and are obtainable. Using the ROI and ROO metrics will help measure goals and/or criteria from a different points of view. Identify your Target Audience: Identify a target audience, and then let that audience influence the event’s details. Set an Objective.

Fundraising 44

Fundraising ROI Award Course 44

Bloomerang

JUNE 19, 2021

If you’ve been on the last maybe two or three webinars, you know I’ve been talking up this one, because I’m in this demographic, and I cannot wait to hear what Sarah and Corinne have to say. But don’t do that right now because, wow, I’ve been looking forward to this session for a while. Thanks for being here.

Professional 56

Professional Video St. Louis Group 56