Nonprofit Tech for Good

AUGUST 9, 2021

In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups. LinkedIn Profiles. LinkedIn Profiles. Strangely, nonprofits have been slow to embrace LinkedIn.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Media Cause

FEBRUARY 12, 2024

Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. Social media profiles consistently secure prominent positions in search results. Now what exactly does it mean when we talk about social SEO?

Search 59

Search Alternative Social Social Media 59

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” ” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information.

Analysis 105

Analysis Audience Test China 105

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g.,

Personal 101

Personal Test Demographics Analytics 101

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. And yes, earlier this year, Sesame Street’s Elmo broke the Internet when he asked the simple question, “How is everybody doing?” For nonprofits in the U.S.

Communication 59

Communication Support Calendar Advocacy 59

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52

Fund Donor Strategy Search 52

Candid

APRIL 11, 2023

In return, the nonprofit will provide advertising and publicity opportunities to help the company reach and engage their event’s audience. It also promises to benefit your nonprofit’s fundraising event by: Opening up and attracting new audiences to attend your gathering. A summary of your fundraising event needs. Dedicated contact.

Sponsor 98

Sponsor Fundraising Companies Demonstration 98

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

Guide 52

Guide Donor Fundraising Social Media 52

Bloomerang

APRIL 6, 2021

A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. We’ll answer the following questions: . This means having a clear goal, audience, and message to unify your fundraising campaign and have the most impact. .

Mail 61

Mail Channel Strategy Fundraising 61

NTEN

NOVEMBER 10, 2011

One of the recommendations often given as a part of any digital strategy process is to take a good look at who your current audience is to find out more about them and what they want, but what about identifying and serving a target audience that you know isn't finding you yet? Identifying New Audiences. How to do that?

Audience 88

Audience Profile Group Spam 88

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Immersive technologies are a way to get your audience involved in the event experience.

Virtual 98

Virtual Experiment Create Poll 98

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter. To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter.

Social Media 52

Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter. To help you cover as many bases as possible, we’ve chosen the top five social media platforms by audience size: Facebook, Instagram, YouTube, LinkedIn and Twitter.

Social Media 52

Social Media Marketing Media Social 52

NonProfit Hub

SEPTEMBER 20, 2019

Start with your profile. Have you ever considered the benefits of polishing your LinkedIn profile? Most people in the professional world have a LinkedIn profile, but it usually is copied and pasted from a resume, or maybe half-done and hasn’t been active for months. Understand your audience. People who know you!

Linkedin 59

Linkedin Marketing Guide Profile 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Discover Your Groundswell Social Technographics Profile Your Result: Creator. Discover Your Groundswell Social Technographics Profile See All Our Quizzes. For the past year or so, I've included this visual based on Forester Research Social Technographics profile information. What's your profile? created a quiz.

Profile 50

Profile Social Demographics Listserv 50

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

Websites 61

Websites Change Management Digital Government 61

Amy Sample Ward

JULY 1, 2009

As profiled in the New York Observer , Danah talked to the data uncovered in her four years of research on new media use in a presentation at the Personal Democracy Forum. Maybe you’ve never heard of those platforms, but for some large demographics they are the hot spots online, not Facebook. Boyd explained to the crowd.

Community 100

Community Myspace Social Network Demographics 100

Qgiv

JANUARY 12, 2023

Set SMART goals Build your audience persona Develop your brand Determine what channels to use Put together a content strategy Drive engagement Track your results. What do you see on their profiles that you like? Build your audience persona. When you make your audience persona, first consider your current donors.

Social Media 52

Social Media Strategy Media Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 20, 2008

" -- Although when I posted videos of his grandchildren on his profile, he emailed me saying he enjoyed the video. A question I'm often asked is " What are the demographics of social networking users ?" I keep a couple of my links to social network site audience data here , but it is a moving target.

Social Network 50

Social Network Demographics Network Site 50

DNL OmniMedia

JULY 14, 2021

It can help segment your audience. Some nonprofit databases are designed with communication tools that automate mass email marketing by creating profiles for your supporters and then using that information to deliver customized emails in response to specific actions such as donating. It can help segment your audience.

Database 52

Database Software Template Nonprofit 52

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Immersive technologies are a way to get your audience involved in the event experience.

Virtual 52

Virtual Experiment Create Poll 52

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

Museum 2.0

MAY 23, 2008

People who create content for the public try to appeal to a wide range of people, both in terms of demographics and usage styles. The demographic differences are interesting to explore (women aren't collectors?), No matter the demographic slice, the sum of percentages of people in each user category add up to more 100%.

Profile 26

Profile Audience Participatory Tools 26

ASU Lodestar Center

JUNE 1, 2022

According to Huiquan Zhou and Shihua Ye, “The rapid development of information technology has boosted nonprofit organizations’ ability to reach out to a larger and more diverse audience… in a fast and affordable way.” In digital communication, an individual can reach a much broader audience.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Forum One

JULY 13, 2021

These changes represent a significant shift for digital marketing, which has long been allowed to collect demographic, psychographic, and behavioral data often without user awareness or approval. Open rate enables senders to track how engaged their audience is and how that engagement is changing over time.

Impact 46

Impact Organization Track Analytics 46

Everyaction

JUNE 11, 2018

While there are several possible explanations for this, including the on-the-go nature of mobile browsing and user demographic differences, it highlights the importance of developing effective donation pages to meet the rising mobile traffic. Mobile users, however, had just an 8% conversion rate. Enhance your social media presence.

Mobile 65

Mobile Technology Social Media Phone 65

NetWits

DECEMBER 2, 2010

We are breaking the audience and database into manageable groups for the purpose of communicating with them. This is typically accomplished by defining portions or segments of your audience who have similar characteristics or interests. Your database system should allow you to build a profile for your top segments.

email 149

email Marketing Mail Metrics 149

ASU Lodestar Center

JULY 6, 2011

Social media is a powerful marketing tool for businesses of all types, and it is especially useful for nonprofit organizations, which typically struggle more to reach a large audience on a tighter budget. Facebook is a leader in social media, with approximately 500 million users across various demographics. Help foster that.

Facebook 84

Facebook Organization Social Media Blogger 84

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

I’m now on the prowl for examples from the nonprofit world of “Little Bets” and was excited to read about how Unicef created a fictional profile for a 13-year-old girl named Ami Musa, from the poor, war torn African country of Sierra Leone. Pinterest has only been around for short time.

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2008

When I've do social media and nonprofit trainings, the audience consists of staff, board members, or volunteers from nonprofit organizations. Nonetheless, there is a nonprofit perspective and my instructional materials and experience speak to that audience. Or you could break into small groups based on the technographic profile.

Social Media 56

Social Media Intergenerational Difference Remix 56

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 22, 2009

AARP California Twitter Account Last week at the WeAreMedia Workshop, someone asked a question about babyboomers and social media use. many of the tools have similar elements - status updates, profile pictures, short bios. If it were a question of age, then folks like me would be using it. I answered no.

Social Media 53

Social Media Media Social Social Network 53

Beth's Blog: How Nonprofits Can Use Social Media

JULY 4, 2011

Features are one thing, but the big question a nonprofit has to also answer: where is their audience ? Geoff Livingston says it better : “Social media is entering a period where certain communities and demographics will migrate to some networks in favor of others. And that’s why it is critical to be strategic.

Google 121

Google Community Social Stumbleupon 121

Museum 2.0

FEBRUARY 26, 2008

Or a demographic to whom you need to sell more tickets? Ze Frank recently posed this question to several designers, filmmakers, and artists here , asking: When you make things with an audience in mind, do you have internal representations of that audience to help guide you in the process? Serve or direct?

Audience 20

Audience Artist Design Language 20

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2008

I'm going to riff on Ivan's advice, " You Don't Have To Be Everywhere" (like Mastercard) After an organization has identified an audience, objective, and strategy, a question that often comes up: What social networks should we establish our presence on? But, it isn't a black and white question in my mind.

Social Network 50

Social Network Network Myspace Strategy 50

Connection Cafe

MAY 11, 2016

One way to meet that expectation is to conditionalize your welcome series content based on specific audiences and the engagement pathway that brought them to you in the first place. In a world of Amazon and Google, constituents have come to expect a tailored online experience. Think of this like a new customer checking out your dessert menu.

Support 20

Support Database Amazon Demographics 20

Museum 2.0

FEBRUARY 12, 2009

The main audiences for memberships are value members, who think of it as a good deal, lifelong learners, who want to come to as many programs and exhibits as possible, and donors, who support the museum. 1stfans is an attempt to change that by providing specific benefits targeted to those audiences' needs. Both are true. Will: Right.

Museum 24

Museum Audience Program Artist 24