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Profiling Like a Pro: Understanding the Demographics of Your Instagram Audience

Byte Technology

And now, popular social media site Instagram is the latest to get a truly valuable profiling tool, a new service that gives users vital data on their audience breakdown and allows them to leverage those metrics to make the most of their social media efforts. Learn more about Byte Technology’s strategic web consulting for nonprofits.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? Can you look at previous purchasers, create demographic profiles and market to others like them? confusing directions, bad login page). Hard to know. Track progress, celebrate results.

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5 Reasons Why Social Media is Essential for Small Nonprofits

Nonprofit Tech for Good

Social media is one of the most accessible ways to promote your organization’s purpose because it’s easy to set up a profile and it’s free to get started. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. Start With the Right Profile Type. Instagram offers two account types — business and personal profiles. When creating an account for your nonprofit, you should choose a business profile over a personal one. Work With Influencers.

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Beyond Personas: Data-Driven Audience Insights and How to Use Them

M+R

Have you ever seen this kind of “donor profile”? This kind of profile is the result of a line of thinking based on figuring out (or just plain assuming) what a “typical” donor on your file looks like. Read time: 1 minute. Or relied on one yourself? Sometimes, nonprofits build out a set of personas and plan journeys for them.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Facebook allows you to target specific demographics for a minimum of one dollar a day. How do you target the right audience for Facebook Ads for nonprofits? If your organization needs some extra help with events or day-to-day tasks, there are options to target a specific demographic to recruit new volunteers for your organization.

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5 Tips For Event Sponsorship Success

Bloomerang

Understand your audience to identify target sponsors The first step in event sponsorship success is to understand the audience for your event. Identify and describe your event attendees, including interests and demographic profiles. Your audience data should always drive your sponsor outreach.

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