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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Put your audience first.

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Uncover the step-by-step process of defining goals, selecting prompts, implementing initiatives, and measuring impact in this comprehensive guide.

Digital 296
professionals

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

Practice 240
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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. Defining your research goals. This is where audience research comes in.

Test 84
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Turning the comms toolkit upside down

Candid

But does this traditional approach to toolkits make sense given the amount of time and effort it requires? All that time, effort, and good intention yielded very little return on investment. This time, we argued for a different approach. Take the time to clarify your goals, potential audiences, and basic messaging first.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Whatever the case may be, there are opportunities for your association to use this economic uncertainty to sharpen your focus, provide timely value to your members, and do more with less. How much time and resources go into keeping each product updated and relevant? For others, 2023 might be a year of major growth and expansion.

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Disruption Sunny Side Up 

.orgSource

Punks and Pinstripes is an executive network for two demographics. At that time, what we were trying to accomplish was outside the scope of most imaginations. Punk as an act of war is when the goal is to just burn the whole thing down. What hell looks like for your audience. Here’s how Greg describes the group.