Forum One

MAY 12, 2021

An increasingly central MarTech approach to achieving this impact is through website personalization, a strategy that centers on the behaviors and interests of individual website visitors. When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement.

Open Source 73

Open Source Personal Websites Open 73

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Review your website analytics.

Websites 74

Websites Organization Tips Map 74

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 243

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. As we consider what makes a website successful, here are four things we believe are absolutely essential for your next website redesign.

Websites 61

Websites Change Management Digital Government 61

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Test Audience Research Interview 84

Nonprofit Tech for Good

MAY 8, 2019

How often do you revisit your nonprofit website with an eye to better engagement? Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Have there been demographic, economic, or policy changes that affect your messages and offerings? The environment is always changing.

Online 246

Online Hunger Metrics Drupal 246

Nonprofits Source

NOVEMBER 27, 2023

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

Channel 52

Channel Business Marketing Effective 52

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

Practice 36

Practice Organization Nonprofit Content 36

TechImpact

SEPTEMBER 17, 2014

Every nonprofit’s website is different. Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. Take this information and shape your content around it. Good questions.

Analytics 158

Analytics Websites Nonprofit Attention 158

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

Forum One

SEPTEMBER 7, 2021

While the look and feel of a new website is often top of mind and absolutely essential in making a resounding impression, there are also a number of non-design-related strategies that you need to take into account. There are many things to consider when planning a website redesign. Think beyond the website.

Websites 58

Websites Strategy Change Management Digital 58

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences.

Personal 101

Personal Test Demographics Analytics 101

Qgiv

JUNE 6, 2023

Facebook allows you to target specific demographics for a minimum of one dollar a day. A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. Include your ad campaigns in your content calendar to maximize their return on investment.

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Facebook Guide Demographics Nonprofit 86

Nonprofit Tech for Good

APRIL 2, 2023

So what exactly is this website that’s causing such a stir? It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content. This information can then be given to your donors and used on your marketing channels.

Tools 361

Tools Fundraising Analytics Analysis 361

John Kenyon

SEPTEMBER 17, 2018

Based on the websites that people visit before and after they visit your website, along with other information Google collects, Google Analytics categorizes the kinds of content that interest your website visitors. Here is an example from one of my nonprofit client’s websites. What does the data show?

Websites 52

Websites Analytics Google Demographics 52

Association Analytics

AUGUST 15, 2022

One of the main reasons it’s challenging to answer more complex questions using your data is because it’s strewn between multiple platforms like your website, email, event management, community and online learning systems. What are real-time trends and demographics of our meeting registrants? Which programs matter most to our members?

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Analytics Associations Demographics Picture 169

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

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Linkedin Practice Social Media Sponsor 363

Nonprofits Source

OCTOBER 25, 2023

Personalized Communication Ideally, your marketing efforts will reach vast audiences. Along with the need to grow your audience, you also need to ensure each supporter feels individually connected to your nonprofit. You can also create audience personas to help you plan future communications. Test your content.

Marketing 52

Marketing Support Demographics Nonprofit 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Segment your audience. Marketing is not just about producing powerful content and sharing it on your platforms. Demographics. Supporter type.

Digital 59

Digital Marketing Create Social Media 59

Nonprofit Tech for Good

MARCH 17, 2020

They think: “many of our supporters are women aged 50-60 and are interested in animals, so let’s target that demographic on Facebook.” But Facebook has a lot more information about its users than the relatively blunt demographics that your database can provide. And then it will start showing that audience your ads.

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Test Facebook Charity Profit 325

John Kenyon

APRIL 11, 2024

Examples in Practice Let’s say your nonprofit wants to use an LLM to help field questions on your website’s chatbot. In both cases, the racial biases of those technologies could lead to skewed, insensitive, or inadequate content. If using an LLM, ensure prompts/inputs provide enough grounding context on audiences.

Language 59

Language Model Sound Voice 59

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Want to know how many people landed on your website this month? Create custom audience segments.

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Analytics Statistics Google Demographics 223

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Previous engagement. Email marketing. Sponsor connections.

Game 52

Game Marketing Change Tips 52

Nonprofits Source

MARCH 27, 2023

Using a software platform built just for golf makes it simple to promote your tournament, especially when it includes a custom event registration website. Optimize your organization’s website for accessibility and user-friendliness. Your nonprofit’s website is the hub of your digital presence.

Charity 78

Charity Marketing Online Tips 78

sgEngage

SEPTEMBER 11, 2023

This demographic is one that sponsors are interested in gaining exposure to, which could add sponsor appeal to your tournament. Use an event website. Using an event website for your charity golf tournament makes promotion simpler and easier. Your event website becomes the home base for marketing your golf fundraiser.

Charity 76

Charity Create Sponsor Sample 76

NonProfit Hub

NOVEMBER 12, 2018

Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. But we’ve got you covered: here are six elements that will lure donors to your website and keep them there once they arrive. So if your website isn’t compatible with every phone and tablet out there, you’re inadvertently shrinking your audience.

Websites 59

Websites Nonprofit Photo Picture 59

sgEngage

JANUARY 26, 2024

To ensure your campaign’s success and reach diverse audiences , tap into the reach and brand visibility of like-minded businesses through a corporate partnership. You can then set up a meeting with your prospective partner to discuss their values, audience demographic, and whether they’re a good fit for your organization (and vice versa).

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Awareness Campaign Business Collaboration 70

Nonprofit Tech for Good

DECEMBER 2, 2023

By Wendy Mercurio , Content & Education Specialist at Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. December is an important month for nonprofit fundraisers. Local celebrities can increase awareness of an organization tremendously.

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Trend Fundraising Digital Celebrate 311

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Media Cause

OCTOBER 14, 2022

Programmatic advertising helps nonprofits target specific audiences across the internet. Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., Demographic targeting: Targeting by age, gender, or household income.

Audio 52

Audio Search Audience Websites 52

Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Optimize your website to convert visitors into donors. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Analysis Audience Test China 105

Whole Whale

JANUARY 27, 2023

That’s a huge amount of opportunity for nonprofits to tap into and reach out to new audiences. Benefits of Using Quora for Nonprofits Using Quora gives your nonprofit the opportunity to easily connect with a larger audience and showcase its stories, campaigns and impact. Here are some clear ways nonprofits can use Quora: 1.

Awareness 52

Awareness Question Ideas Strategy 52

Bloomerang

AUGUST 29, 2022

Display and contextual advertising: image or video ads that serve on websites across the internet, designed to target specific people or types of websites. Meanwhile, garnering video views, clicks to your website, engagement on a piece of content, or email addresses are far less costly endeavors.

Digital 118

Digital Program Tips Nonprofit 118

AccelEvents

MARCH 4, 2021

Because of this, for your event to truly succeed, you will need to do more than create content that the audience passively consumes while sitting in front of a computer monitor. Why are you hosting this event and who is your target audience? Include event content that addresses a variety of learning styles.

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Virtual Experiment Create Poll 98

Cloud 4 Good

APRIL 27, 2021

While diving into a Cloud for Good-specific Workbench within the Analyze feature, I discovered something interesting pertaining to the demographics of the individuals who interact with our brand on Twitter – over 90% of the individuals are classified as male within the social platform. How Inferred Demographics Can Skew Analytics.

Social Media 68

Social Media Personal Demographics Media 68