Qgiv

JANUARY 8, 2024

Fundraising is a pivotal part of your nonprofit’s ability to help change the world. With technology and societal changes, organizations like yours must stay on top of the trends to meet donors’ expectations. Diversifying your fundraising channels can help you reach more donors by making giving convenient for them.

Trend 52

Trend Raise Tools Tips 52

Forum One

OCTOBER 12, 2023

Together, participants collaborate, innovate, and discover new ways to spark change with technology. We’ll also explore the strategic intent of GA4 as well as explore its potential in adaptive techniques, robust machine learning algorithms, and powerful predictive analytics. Check out the sessions below and vote for them today!

Voice 71

Voice Social Media Portland Technique 71

Get Fully Funded

NOVEMBER 14, 2022

Why You Need a Good Story Strong, effective storytelling for nonprofits can accomplish lots of good things: Connects your audience to those you serve. Allows your audience get to know you a little better through the stories you tell. Who would have thought a simple meal could change a family’s life? Your donation of $7.32

Storytelling 139

Storytelling Fund Raise Music 139

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. Flickr Photo by Lululemon.

Facebook 135

Facebook Results Change Organization 135

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. UK-based breast cancer awareness charities, have consistently used innovative marketing techniques to educate and empower people about the importance of early breast cancer detection.

Examples 104

Examples Campaign Marketing Cancer 104

Connection Cafe

DECEMBER 11, 2017

We often hear about the doing good movement in the context of millennials , and oftentimes Gen Z’ers, two generations that have demonstrated substantial shifts in attitude surrounding the belief in their own power to create positive change in the world. Ensure Your Creative is Audience & Platform Appropriate.

Donor 43

Donor Change Create Attitude 43

Beth's Blog: How Nonprofits Can Use Social Media

MAY 26, 2011

Note from Beth: Back in 2007, I presented and attended at the Games for Change Festival. Over the past few years, games and mobile platforms have become more and more important for nonprofits to pay attention to for their communications strategy. What Nonprofits Can Learn at Games for Change Festival by Jeff Ramos.

Game 104

Game Change Learning New York City 104

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 101

Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

The audience laughed. The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. Some things have not changed: Time and attention are finite. Engagement with a purpose and knowing your audience. A multi-screen world. Stories are social.

Learning 86

Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 8, 2019

I designed a 90-minute workshop focused on “Human-Centered Social Media Strategy” which teaches how to apply a simple design-thinking technique, creating personas, as the basis of your digital strategy. To make the workshop interactive, I spent a brief amount of time presenting the what, why, how, and examples of target audiences.

Learning 87

Learning Exercise San Francisco Instruction 87

Everyaction

MAY 24, 2018

Digital fundraisers are busier than ever, reaching more people through digital channels than ever before. There is a lot of learning and experimenting going on in digital fundraising, which is fueling new innovations in how to raise money across the whole spectrum of digital channels. Social media audiences continued to grow in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

The assessment helps nonprofits look at eight different areas: Technology, Content, Channels/Devices, Audiences, Analytics, User Experience, and Governance. My colleague, Dirk Slater , has written about how he applies the Spectragram technique in his technology/activist trainings. Opening Exercise.

Participatory 76

Participatory Digital Facilitation Exercise 76

Whole Whale

SEPTEMBER 8, 2023

Don’t change just for novelty’s sake. Illustrate the concrete change created by donor support. This convinced him to keep running successful campaigns for years without change. Avoid changing messaging just for novelty’s sake. Focus on optimizing donation channels for mobile. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Allegiance Group

NOVEMBER 2, 2023

These buttons serve as a gateway to the valuable content that your organization shares through its social media channels. Use concise language and engaging visuals to effectively convey your message and capture the interest of your audience. It serves as a platform to drive traffic, educate, and engage your audience.

Websites 52

Websites Calendar Registration Nonprofit 52

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. By changing the presentation of Fanta’s story each time they shared it on their website and Facebook profile, PIH made the content feel fresh and engaging each time. This technique grabs readers’ attention by putting them in Dustin’s shoes.

Channel 249

Channel Sierra Leone Story Digital 249

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. Engagement: Readers engage with their content.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Just like message consistency, storytelling, and interviewing skills, proficiency with social media like Facebook and Twitter increases their capacity to make change happen for children in their state. As with all the capacity building projects that I’ve designed, it is based on a framework and theory of change.

Network 97

Network Build Learning Strategy 97

Bloomerang

NOVEMBER 16, 2023

This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. You’ll want a keyword that’s short, easy to spell, and won’t get changed by a phone’s autocorrect function. You can reach a wider audience, track your campaign progress, and save your team plenty of time.

Mobile 59

Mobile Guide Giving Fundraising 59

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Here are two stories about two very different nonprofits and how they approached designing their dashboards with human-centered design techniques. Their theory of change is about raising awareness of the issues and then inspiring, engaging and encouraging their audiences to take actions around this goal.

Design 99

Design Marketing Metrics Measure 99

Top Nonprofits

DECEMBER 23, 2021

Over a year and a half has passed since COVID-19 was declared a pandemic, and needless to say, a lot has changed in that time. As a nonprofit fundraising professional, you’ve likely seen your nonprofit’s fundraising strategy change drastically in the pandemic era as well.

Raise 52

Raise Tips Fundraising Virtual 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 1, 2016

The internet and 24/7 connectivity to the world around us have changed our relationships with people, businesses, and nonprofits in ways we couldn’t have imagined just a few years ago. Naturally, our buying behaviors have radically changed as a result of this trend. These channels have shifted power from the nonprofit to the donor.

Share 126

Share Fundraising San Francisco Storytelling 126

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2015

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. Lotte Leicht , EU Director.

Case Study 50

Case Study Central African Republic Twitter Personal 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

3 Ways to Use Social Media in Your Next Campaign by Amy Sample Ward, Author of Social Change Anytime Everywhere and Membership Director at NTEN. The book has useful content curation tips, but what really reasonated was this one: Organize based on audience needs. Fill out the form here and download free your copy of ebook: [link].

Content 120

Content Marketing Free Fundraising 120

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2011

Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. Their impact is to make the world a better place.

Social Media 101

Social Media Practice Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations. One technique is to start with your final result of success – it might be behavior change or it might be creating a video or signing up for beach clean up.

Measure 98

Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

Social Media 115

Social Media Media Social San Jose 115

Connection Cafe

DECEMBER 15, 2017

With so many potential connections and over 104 social media networks, utilizing this powerful communication channel to support your campaign or event may feel overwhelming. Focus on the social channels that work with your brand. Reddit, Quora, and Digg provide discussion channels. Fear not, as help is on the way!

Social Media 29

Social Media Digital Life Media 29

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. Surprisingly, we’ve not seen significant change in the way those services are delivered. There is no neutral.

Tech 221

Tech Gartner Online Platform 221

Connection Cafe

MARCH 12, 2012

Through our multigenerational research and case studies with clients, and other testing, we have pretty definitive proof that individuals expect us to speak to them in a coordinated fashion in each of the channels they prefer. Conversely, Multichannel communications focuses on coordinating a campaign or appeal across multiple channels.

Storytelling 51

Storytelling Interaction Channel Technique 51

Connection Cafe

MARCH 6, 2019

It’s all about crafting a compelling message to convince an audience that you possess something they value. The same techniques used to sell the latest tech gadget can be repurposed to promote philanthropic giving. Focus your data collection on key areas, such as messaging, channel, audience, and timing.

Marketing 22

Marketing Learning Fundraising Student 22

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2014

This is where you identify the learning goals, audience needs, existing knowledge, and other background by doing audience research. Ideally, audience research should be done before you design your workshop or course. I might audit their Facebook best practices and other social media channels.

Instructional Design 111

Instructional Design Instruction Instructional Training 111

Eric Jacobsen Blog

FEBRUARY 25, 2021

In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative. Paul : For the kind of sales storytelling I’m talking about, I don’t think those changes are very relevant. It helps them relax.

Story 52

Story Storytelling Chapter Teach 52

Tech Soup

MARCH 25, 2016

Experimenting also means refining and testing over time to improve elements of a cornerstone campaign, whether it's adjusting audiences, trying different appeal offers or premiums, or changing messaging to better fit audience interest. Monthly Giving Recruitment. Matching Gift Campaigns. Going Beyond Year-end Giving.

Campaign 36

Campaign Fundraising Mail Gift 36

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. How to measure behavioral change. Picking the right measurement tool for the job and how to use it.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2011

Would participants learn more and have greater impact if panel designers incorporated different techniques such as visual learning and if they designed for more audience engagement? And, I discovered that there is a Fortress Nonprofit on Twitter providing great advice about organizational change. Rob Cottingham.

NTC 96

NTC Conference Learning Experiment 96

Eric Jacobsen Blog

OCTOBER 11, 2020

In that chapter, I discuss several tools to help you legitimately enhance the emotional content of your story, and several techniques to make sure that emotion doesn’t become unfairly manipulative. Paul : For the kind of sales storytelling I’m talking about, I don’t think those changes are very relevant. It helps them relax.

Story 52

Story Storytelling Chapter Teach 52

Get Fully Funded

MAY 16, 2022

Monthly giving can change the game for your new, young, or small nonprofit! They’re more likely to mention your organization on their social media channels and in casual conversations with friends and family. This technique helped me grow my first monthly giving program very quickly, adding a couple of dozen donors in just a few weeks.

Donor 128

Donor Nonprofit Gift Missouri 128