Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. This ensures you’re not wasting spend on areas that won’t drive results.

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Social Media Guide Media Social 97

EveryAction

SEPTEMBER 7, 2022

This isn’t the only data point backing up this finding, either: our friends over at National Audubon Society actually ran a sustainer-first GivingTuesday campaign in 2020 and grew their recurring donor base by an incredible 900 percent! Use your technology to your advantage, even if it is a simple A/B test. Raise the Roots.

Communication 130

Communication Practice Program Instruction 130

M+R

JUNE 18, 2024

Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. factor in campaign performance. However, it raises a lot of questions around privacy: is giving your supporters’ email addresses to Google actually good stewardship of their data?

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Alternative Google Audio Test 59

Classy

AUGUST 9, 2021

To help you capitalize on the biggest donation day of the year, we’re answering top questions from nonprofits that are zeroing in on the year-end giving season. Whether you’re a Giving Tuesday pro or embarking on your first official Giving Tuesday campaign, these 13 answers will help you prepare, organize, and execute a memorable strategy.

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Question Giving Gift Campaign 95

Forum One

MARCH 12, 2024

We’d love to hear what questions you have about integrating AI into your social media practice, whether you raise your hand at NTC or send us a message later. We’ll share more after the session and dive into some of the questions we’ll tackle here: Everything’s changing so fast, is everyone already using AI? Drafting and testing.

Social Media 81

Social Media Images Video Media 81

.orgSource

FEBRUARY 12, 2024

They are charged with posing and answering significant questions like these: Why was our organization founded? They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Integrate Strategy Effective strategy begins with an integrated plan. “The

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Collaboration Marketing Integration Trend 221

Achieve

JUNE 17, 2024

And which donors should you even ask to contribute to each of your campaigns and initiatives? In the long term, nailing your fundraising asks can also help you build lasting relationships and encourage further engagement. For example, a younger audience may prefer to be contacted via text message.

Donation 52

Donation Fundraising Tips Channel 52

Saleforce Nonprofit

JULY 8, 2021

This post offers five ways you can optimize your fundraising campaign and create winning emails as we all prepare for the biggest season for nonprofit fundraising — end-of-year giving. Understand Your Audience. Take a look at those in your target audience. How have they engaged with past email campaigns?

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email Marketing Strategy Tips 116

Association Analytics

JUNE 17, 2021

What business questions do you want answered? We test our assumption by designing a targeted A/B email test for this group. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. Be deliberate as you start to dig into the data you need.

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Associations Data Registration Analytics 318

Association Analytics

APRIL 4, 2022

This begs the question, “ should you continue to host hybrid or virtual events in the post-pandemic world? ” Before the pandemic, there were many challenges with setting up real-life experiences to test your hypotheses. For example, you may have wanted to ask questions like: “What if we hosted our event for free?”.

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Hosting Virtual Analytics Associations 321

M+R

APRIL 5, 2022

We don’t want you to miss this chance to understand your file and build your audience. If you haven’t signed up yet, chances are it’s because you still have questions. (Or Let’s start with the easiest question: What exactly is Scout Quest? Sign up here! . Or because you lost the link? It’s right here.) And demoralizing.

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Data Question Org Files 52

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Don’t be afraid to make some last-minute changes to your campaign if the data supports them. Don’t worry, it doesn’t need to be complicated.

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Gift Consultant Audience email 207

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

Campaign 98

Campaign Ideas Giving Tips 98

CauseVox

AUGUST 11, 2022

Picture this: you’ve read our post on running a capital campaign , you’re wildly psyched, and you’re ready to get started! Only problem…you’re not totally sure how to plan a capital campaign. We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign.

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Campaign Build Pledge Phase 68

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. As a result, the advocacy campaign collected 5,300 youth names and rallied the support of more than 67,000 young people. But what’s behind successful campaigns like these?

Marketing 52

Marketing Analysis Nonprofit Audience 52

EveryAction

JUNE 22, 2016

Unfortunately, there were so many questions from the audience that we weren't able answer them all during the alotted time. Here are some great, thoughtful questions that we received and Brett's email wisdom. " Can you refer to any re-engagement strategies/campaigns that you have found work?". BS: It depends.

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email Question Spam Test 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” ” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information.

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Analysis Audience Test China 105

sgEngage

NOVEMBER 16, 2021

Think about your target audience and include relevant content . Make it easy to share, so your audience can further your reach by sharing with their networks . Identify the feelings and emotions you want your content to stir in your audience (happy, excited, sad, challenged, motivated, etc.) send this email at 10 a.m.,

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Test FAQ Content Audience 83

Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. It’s also a great marketing campaign for the main event. When the pandemic hit, that event finally came. 4) Live auctions.

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Method Fundraising Virtual Nonprofit 353

Media Cause

AUGUST 25, 2022

Those who succeeded used tactics such as careful segmentation, compelling offers, donation page testing, and strong campaigns across email, web, and paid media. This includes media budgets, audience treatments, campaign concepting, matching funds, and more. The biggest question will be, will they donate again?

Action 52

Action Campaign Trend Tips 52

.orgSource

MAY 15, 2023

They are charged with posing and answering significant questions like these: Why was our organization founded? They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Integrate Strategy There are plenty of incentives for collaboration. “The

Collaboration 221

Collaboration Marketing Team Integration 221

M+R

JULY 6, 2023

Maybe you (or your audiences) are still waiting on an invitation to Bluesky. Here’s what we like about Threads: Easy, captive audience. If you have an Instagram presence, you can quickly build your Threads audience based on your IG following. Threads has a built-in audience and simple integration with Instagram.

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Twitter Org Meme Alternative 102

Qgiv

JULY 28, 2021

So, here are four common questions about mobile fundraising your data can help you answer: Will donors give through text? This can help you decide whether to focus on a text-to-give (or text-to-donate) campaign or other mobile fundraising initiatives. That’s a fair question. Can I drive mobile donations from social media?

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Mobile Question Data Help 52

Nonprofit Tech for Good

APRIL 23, 2023

There are many ways your nonprofit can test the AI waters , h owever, in this post, we’re focusing on how you can use AI to improve your organization’s written content. AI as a writing tool can make you even more efficient and give you time to do other things like plan great fundraising campaigns.

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Content Calendar Language Social Media 351

M+R

JULY 27, 2023

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. And most nonprofits, even the biggest ones, don’t know if any of it actually works.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Allegiance Group

APRIL 15, 2024

Additionally, audiences are likely to open and engage with direct mail. Direct mail reaches different audiences. Consider pairing each direct mail campaign with email follow-ups that reinforce the key message and encourage supporters to donate online. Let’s take a closer look at each stage of designing a direct mail campaign.

Mail 52

Mail Fundraising Nonprofit Channel 52

The Storytelling Non-profit

NOVEMBER 3, 2021

There are lots of elements in storytelling that you can tweak and test. From there, I have a series of questions to help you figure out where to go next. This includes: Audience research – Here’s my guide to audience research and how to build an audience persona for your storytelling work.

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Storytelling Profit Phase Advice 106

Volunteer Hub

JANUARY 3, 2022

Facebook live lets you stream video content directly to an audience in real time. The “donate button” feature allows nonprofits, and their supporters to push their fundraising campaigns in a new social way. This allows nonprofits to speak directly to their audience, and address comments instantly.

Facebook 95

Facebook Tools Fundraising Stream 95

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Keeping your website up-to-date and modern is essential to engage your audience and ensure they have everything they need to get involved with your mission. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Mobile 115

Whole Whale

MARCH 15, 2023

Great question, but first, let’s explore what email marketing is and is not. Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. What is email marketing?

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email Difference Marketing Retention 75

Whole Whale

MAY 2, 2024

They should answer questions the staff has about performance, give a 30k foot view of what happened, and generate insights about what’s working in a report. QA and user flow testing Interns can walk through the main user flows of your website and note where there is confusion. Many eyes make for light work.

International 98

International Program Ideas Data 98

Media Cause

APRIL 8, 2022

When you begin planning a paid campaign around generating leads, there are a couple of ways you can capture leads—through on-platform lead generation ads and lead forms hosted on your website or a campaign-specific landing page. . How do you know when to use which type of form for your campaign? in Facebook’s Lead Center).

Generation 52

Generation Platform Websites Test 52

Qgiv

JUNE 6, 2023

Include your ad campaigns in your content calendar to maximize their return on investment. Use ads to promote major fundraising campaigns, events, or cause awareness days. When scheduling your ad campaigns, keep in mind that some months are more lucrative when it comes to donations. How do nonprofits use Facebook Ads?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Bloomerang

JUNE 1, 2022

In this guide, we’ll review the importance of year-end giving and the best strategies to use to plan a successful campaign. 10 steps to plan a successful year-end giving campaign. The sooner you can get started with your year-end campaign planning, the better. 10 steps to plan a successful year-end giving campaign.

Guide 112

Guide Giving Nonprofit Mail 112

Whole Whale

MARCH 30, 2023

This is a great question to play with for creating a unique prompt for creating draft personas for your nonprofit. We know you are probably impatient so let’s just right to the fun stuff, enter the name and general mission of your nonprofit, followed by the general audience that you’d like a profile for in this AI tool. ×

Donor 52

Donor Build Demographics New York City 52

sgEngage

AUGUST 22, 2023

So, it begins… your year-end-campaign message writing session: You stare at the blank page, open last year’s materials for inspiration, type a few sentences… delete them. Step One: Create segmented messages to carry through your campaign! You’ve just named a few key points to highlight in your end-of-year campaign!

Fundraising 71

Fundraising Generation Education Feeds 71

The Fundraising Authority

MAY 8, 2021

This post will clarify any questions you might have and help you make the most of your grant! It also provides templates for typical Google Ads campaigns that you can easily customize. Then you’ll need to apply (you can do this by answering a few questions and uploading a few basic stats). How Does the Program Work?

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Grant Google Search Application 152