Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. At the same time, nonprofits saw the largest trust decline of any American institution in 2023. At the same time, nonprofits saw the largest trust decline of any American institution in 2023.

Social Media 256

Social Media Organization Media Fundraising 256

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. It may seem counter-intuitive, but it’s also the best time to take strategic risks.

Benefit 64

Benefit Marketing Change Time 64

Tech Soup

FEBRUARY 8, 2022

Podcasts can maintain an audience's attention over time and build intimacy between host and listener, both of which help nonprofits nurture relationships with prospective supporters. Podcasting is gaining strength as a channel for nonprofits to reach existing and new audiences.

Podcast 105

Podcast Help Organization Nonprofit 105

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. So how can you build the top of your membership sales funnel? Don’t discount thought leadership for the top of funnel audiences.

Create 169

Create Strategy Associations Registration 169

Candid

SEPTEMBER 27, 2023

It’s that time of year again, where we trade in our flip flops for sweaters and pumpkin-spiced lattes. We’ve curated a nonprofit reading list to help your organization make the most out of this charitable time of year. Build a mobile strategy now with the help of this book. So is almost every other nonprofit.

Free 119

Free Help Fundraising Storytelling 119

M+R

AUGUST 14, 2023

Read time: 3 minutes ICYMI! Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so!

Audience 52

Audience Research Free Test 52

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

Audience 98

Audience Marketing Nonprofit Search 98

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. Regular updates keep your audience engaged and informed about your activities. Build Relationships : Approach influencers with sincerity and a genuine interest in collaboration.

Social Media 330

Social Media Media Social Influence 330

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 298

Digital Strategy Guide Create 298

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

Audience 80

Audience Phase Nonprofit Mind 80

DNL OmniMedia

APRIL 23, 2024

Specifically, we’ll cover: 6 Benefits of Blackbaud for Nonprofits Working With a Blackbaud Support Consultant Blackbaud Support Resources Your Blackbaud solutions hold the potential to help your nonprofit move its mission forward in significant ways, but you’ll be hard-pressed to do so if you’re stuck struggling to use your tools properly.

Blackbaud 52

Blackbaud Support Guide Help 52

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience.

Audience 46

Audience Design Help Structure 46

Forum One

AUGUST 19, 2021

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

Test 85

Test Audience Research Interview 85

Bloomerang

SEPTEMBER 20, 2023

Your fundraising software should allow you to build a custom donation page that encourages people to complete the donation process and is easy for your donors to use. Here are some best practices to keep in mind when building an effective nonprofit donation page. Best practices for building an effective nonprofit donation page 1.

Effective 81

Effective Donation Practice Build 81

Achieve

AUGUST 25, 2022

Since you spend all day talking, it can be highly beneficial to set aside time specifically to. build effective presentation skills. Public speaking and presentation skills can help you craft better written and verbal communications, whether you’re engaging with your team internally or connecting with an external audience. .

Skills 96

Skills Public Help Grant 96

M+R

JANUARY 24, 2022

Read time: 3 minutes. ICYMI: We released a guide to help nonprofits develop creative that reaches your goals while living your values. But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. It’s a pretty great read, if we do say so ourselves!

Effective 93

Effective Rhode Island Build Demographics 93

Achieve

MAY 10, 2021

. - Spreading the word far and wide to secure the smaller donations that will help you exceed your goal. At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Post-Campaign Activities. As discussed in.

Audience 83

Audience Campaign Phase Virtual 83

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Finally, you’ll want to consider the time decay of your offered activities.

Analytics 169

Analytics Associations Model Metrics 169

Get Fully Funded

NOVEMBER 9, 2023

You want to try asking a donor for a bequest gift for the first time. You agree to reconvene once they have a chance to think about it, but the conversation fizzles out over email, and the donor ultimately turns you down the next time you ask. You can’t build trust in a new program if you can’t speak to it effectively.

Program 52

Program Build Giving Gift 52

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. For the example below, we’ll be building out a sample Facebook Live co-branded series. Phase 1: Identify Your Audience, Partner(s) & Content.

Raise 325

Raise Fund Phase Audience 325

Nonprofits Source

NOVEMBER 7, 2023

Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Understand your audience As the old saying goes, you can’t be all things to all people. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Media Cause

OCTOBER 13, 2021

It might surprise you, but as Media Cause’s Director of Advocacy, I’m on board with a fundraising-centric approach to nonprofit strategy and journey building. And all mobilization programs have an important part to play in building up that bottom line, even if they aren’t directly responsible for fundraising goals.

Audience 52

Audience Integration Advocacy Phase 52

Bloomerang

DECEMBER 21, 2021

In part one of this series, I talked about figuring out your goals and objectives, developing your brand and tone, and choosing your audience. In part two, I touched on the storytelling elements that will inspire your audience and encourage them to take a desired action. . You want to share the right message at the right time.

Storytelling 109

Storytelling Help Measure Audience 109

Association Analytics

MARCH 1, 2023

Whatever the case may be, there are opportunities for your association to use this economic uncertainty to sharpen your focus, provide timely value to your members, and do more with less. How much time and resources go into keeping each product updated and relevant? Customer segmentation is another helpful approach to consider.

Associations 320

Associations Product Virtual Survey 320

Nonprofits Source

JUNE 22, 2023

To run a successful nonprofit organization, you need to convince people to support you and help you raise funds to further your cause. By using narrative and storytelling techniques, you’ll be able to communicate your nonprofit’s mission and impact while building stronger emotional connections with your audience.

Story 59

Story Build Storytelling Images 59

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Being able to accept, process, and track bids in real time is essential for success with any auction.

Virtual 67

Virtual Build Stream Software 67

Greater Giving

FEBRUARY 16, 2023

The Camp Rosenbaum Fund included a virtual audience in their live event for this one important reason. An event with a virtual audience option means that people you want to reach, no matter where they are, can participate. In fundraising, not all the costs or benefits come in the form of dollars.

Audience 52

Audience Virtual Benefit Sponsor 52

sgEngage

MARCH 18, 2022

Komen found that many peer-to-peer fundraiser participants were resistant to ask their friends and family to donate to a cause they supported during the pandemic, a time when many were facing financial and personal hardship. In this guide, we’ll walk through the process that Komen used, as well as the fundraising and audience growth results.

Audience 82

Audience Facebook Challenge Group 82

Achieve

AUGUST 12, 2021

The real power behind appealing to this age group with your peer-to-peer fundraisers lies in the fact that they’re tech-savvy, have connections with like-minded individuals, and are willing to put in the work to help worthy causes succeed. . Build a strong narrative. a thorough fundraising strategy. rooted in proven best practices.

Audience 82

Audience Tips Fundraising Social Media 82

Candid

OCTOBER 24, 2023

Social media is an important part of this plan and can help drive donations. Remind your audience why they love your cause and your organization. Repurpose the best content from the year Less than 12% of your followers see your content, so now is a great time to repurpose the top content from the year.

Social Media 59

Social Media Build Media Giving 59

Forum One

FEBRUARY 1, 2022

Three recent examples from Forum One’s work with mission-driven organizations show how centering online community engagement allows direct service to key constituencies and builds upon what digital tools can deliver. These experiences offer lessons for organizations of any size to re-imagine what it means to build community online.

Build 70

Build Community Experiment Las Vegas 70

Greater Giving

SEPTEMBER 19, 2023

One tried-and-true method that has stood the test of time is the brick fundraiser. In this article, we’ll explore the ins and outs of brick fundraisers and how to make them a successful venture with the help of Greater Giving. They will help you determine the exact number of bricks needed to fill the designated area.

Causes 52

Causes Build Fundraising Method 52

M+R

MARCH 19, 2021

Read time: 1 minute. Sometimes, nonprofits build out a set of personas and plan journeys for them. It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Have you ever seen this kind of “donor profile”?

Audience 63

Audience Data Profile Demographics 63

CauseVox

JUNE 15, 2023

Whether you’re running a marathon to raise money for mental health or you are a nonprofit considering hosting a peer-to-peer birthday fundraiser , building an effective personal fundraising page is the first step towards creating positive change in the world. This allows nonprofits to widen and deepen their network of support.

Personal 72

Personal Build Effective Fundraising 72

EveryAction

JUNE 8, 2023

If your nonprofit does advocacy, you know that with this work, there are almost always consistent patterns of crisis management leading to later periods of denouement and down time. The goal is to move your position forward while engaging your supporter audience.

Advocacy 143

Advocacy Local Audience Poll 143

sgEngage

APRIL 19, 2023

Building a successful workplace giving strategy can provide your organization with a reliable source of funding, deepen supporter relationships, and increase awareness of your cause. Save time and amplify results with automation technology. These include the following practices: Understand typical workplace giving programs.

Build 73

Build Giving Strategy Tips 73

Saleforce Nonprofit

APRIL 21, 2021

This enables you to curate organic, moderated conversations across a variety of topics to an audience of your choosing. . It’s like participating in a panel about a topic that you are deeply interested in with experts and engaged audiences from around the world — and you don’t even have to change out of your sweatpants.

Community 106

Community Build Texas Audio 106