sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. Are there 2020 trends that we will continue to see in 2022? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 98

Online Fundraising Benchmark Adwords 98

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. There are rage tweeters and arrogant trolls that occasionally trend to the top. People who are active on Twitter tend to be plugged into current events and trending news.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Digital fundraising is about using all the channels at your disposal in an integrated way to reach and expand your audience, spark engagement, and grow your giving opportunities.Be

Action 74

Action Report Practice Fundraising 74

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

NetWits

APRIL 2, 2013

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To the strategic services team, it’s our bible.

Rate 139

Rate San Diego Open Benchmark 139

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. See What’s New In Fundraising. Optimize My Donation Page.

Experiment 93

Experiment Donation Ideas Create 93

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Enter the service blueprint!

Colorado 46

Colorado Digital Audience Denver 46

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. Why benchmark? Are you using benchmarks?

Benchmark 35

Benchmark Data Washington Arts 35

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. 6 elements your fundraising strategy should include.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. From improvements in user experience, to new trends in visual design and technical performance, there are a lot of factors that are fundamental or high on your priority list. There are many things that we need to account for when planning a redesign.

Websites 61

Websites Change Management Digital Government 61

Neon CRM

AUGUST 10, 2023

Nonprofit conferences can feature a variety of topics, like fundraising, marketing, nonprofit tech, and leadership. Nonprofit conferences are a great opportunity for industry professionals to hone their skills, network with their peers, and learn innovative new strategies to help their organizations thrive. Cost: General admission is free.

Conference 98

Conference NTC Virtual Registration 98

Bloomerang

DECEMBER 19, 2023

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Top Free Fundraising Software Solutions Fundraising software solutions are tools nonprofits can use to accept online donations and report on giving trends.

Software 89

Software Free Tools Adobe 89

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. It’s exciting to see how nonprofit professionals continue to embrace content marketing. Sixty-one percent are using content marketing and sixty-nine percent are creating more content than they did one year ago.

Content 45

Content Storytelling Marketing Chart 45

Classy

JULY 19, 2021

Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. . Use these insights to confidently inform your marketing processes, expand your reach, and better engage your community online. .

Video 118

Video Trend Marketing Strategy 118

Saleforce Nonprofit

AUGUST 20, 2021

Despite these trends, research on philanthropy across diverse communities is limited and many questions remain unknown, including what motivates the giving practices of diverse donors, where they give, and what specific tools and techniques donors of color are utilizing to enhance their giving. DEI Benchmarking.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. The digital marketing landscape is intimidating at best, and paralyzing at worst.

Content 37

Content Communication Marketing Strategy 37

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

AccelEvents

DECEMBER 1, 2020

Instead of limiting connection and engagement, a virtual fundraising event can strike all the right notes with a target audience while helping the fundraising efforts reach a greater number of people. . A virtual gala, also known as a “No-Gala Gala” is trending in the fundraising space because right now is typically the time for galas!

Virtual 98

Virtual Ideas Fundraising Stream 98

NTEN

OCTOBER 29, 2008

While it's relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. Benchmark Stage -- now you're ready to see how you compare. Your audience may not be ready to create content on social networks, blogs, or Twitter.

Social Media 68

Social Media Audience Media Social 68

NetWits

NOVEMBER 11, 2010

My point is that it CAN happen (In fact, I saw some examples today of non-profits achieving results like this), but a lot of non-profits shoot them selves in the foot by forgetting to do the basics of email marketing correctly. I had the chance to review a few email marketing campaigns today. No Call to Action. What am I missing?

email 212

email Profit Registration Review 212

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience. You will see common trends that you can address.

email 75

email Advocacy Social Network Social Media 75

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. The digital marketing landscape is intimidating at best, and paralyzing at worst.

Content 30

Content Communication Marketing Strategy 30

Care2

MAY 13, 2014

Email lists and email marketing continue to grow, especially for the nonprofit sector where list size grew at least 14% in 2013, according to the 2014 eNonprofit Benchmark study. You have the most control of how you engage your audience. You will see common trends that you can address.

email 70

email Advocacy Social Network Social Media 70

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

Guide 108

Guide Fundraising Nonprofit Template 108

M+R

FEBRUARY 4, 2021

This follows the broader trend we see in the e-commerce world: you might also remember that promos started so early that Black Friday seemed more like Black Friday Month. . Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks).

Fundraising 98

Fundraising Gift Rate email 98

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. What are you really going to implement from the online marketing plan that is packed with a lot of great ideas, but in all honestly, you just don’t have the resources to do them all. Who are the target audiences?

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2019

The survey will be implemented regularly to benchmark adoption of AI. AI for Good: Nonprofit Trends and Use Cases is an e-book published by Salesforce.Org that provides a good primer about AI, a few basic examples of how nonprofits are using Salesforce.Org product, Einstein, and useful tips on ethical AI. The author, Sema K.

Phase 87

Phase Global Nonprofit Colorado 87

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. The Heartfelt Journey HEART supported my personal journey through change, and it can also help organizations manage and succeed in unpredictable digital markets. The same concept applies to organizations.

Leadership 221

Leadership Technology Associations Culture 221

Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. And it's not just websites that are affected by the trend toward mobile - more and more communication now happens through cell phones. According to the recently released.

Mobile 65

Mobile Technology Social Media Phone 65

AccelEvents

DECEMBER 1, 2020

Instead of limiting connection and engagement, a virtual fundraising event can strike all the right notes with a target audience while helping the fundraising efforts reach a greater number of people. . A virtual gala, also known as a “No-Gala Gala” is trending in the fundraising space because right now is typically the time for galas!

Virtual 52

Virtual Ideas Fundraising Stream 52

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are the highlights.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Connection Cafe

MAY 29, 2014

And there’s certainly truth with that statement – the 2013 Benchmark Report is broken up by not only NTEE verticals but by revenue band and email tier – but the sheer size of an organization’s email file is starting to mean a lot less. For the last seven years, the Benchmark Report measured total and usable email housefile size.

email 40

email Files Broadcast Metrics 40

sgEngage

JANUARY 24, 2024

As I compiled this year’s list of workplace trends, it became clear to me that 2024 will likely be a tumultuous year for employers and employees alike. Here are six top workplace culture and compliance trends for 2024, with some suggested actions you can take to address each of them: 1. Gather both quantitative data (e.g.,

Trend 70

Trend Law Minnesota Captivate 70

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. They are in one or many channels and your job as a nonprofit marketer is to deliver the right message to them at the right time—ultimately convincing them to spend their attention, time, and money with you.

Channel 59

Channel Marketing Fundraising Nonprofit 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. You'll want to identify easy, simple first projects that flow from your organization’s internet marketing plan.

Marketing 70

Marketing Blackboard Social Social Media 70

Get Fully Funded

FEBRUARY 22, 2022

Most organizations either stay below that benchmark or work up to that size of an operation, allowing time to develop the right processes to accurately categorize expenses and maintain the right overhead expense ratio to get a three- or four-star rating. Giving away too many branded marketing materials. Hosting a super-fancy gala.

Fundraising 132

Fundraising Charity Mail Nonprofit 132

Connection Cafe

JUNE 11, 2014

CharityDynamics just released the Interactive Investment Benchmark Study that looks at how organizations plan to invest in digital resources and strategy. Demographics & Donor Trends. But don’t assume the leadership team knows about the current trends. Let this white paper help. Are you converting visitors into subscribers?

Technology 37

Technology Guide Proposal Leadership 37