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Audience & Message Research: free webinar on August 16

M+R

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so!

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Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

Ngonzi on Twitter and LinkedIn and register for her upcoming on March 24, Digital Storytelling to Access, Attract and Activate U.S. Learn how to research and connect with them. Having selected an appropriate legal path, the organization should perform research to determine where their chosen categories of U.S. Please follow Ms.

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Digital Must-Haves for Fall Fundraising Success Part 6: Mobile Messaging

EveryAction

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. No matter your mission, every nonprofit goes through periods when communicating with different supporter audiences is urgent.

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Nonprofits of all sizes are now running successful digital advertising programs —because you can reap the benefits of digital advertising whether you have hundreds, thousands, or hundreds of thousands to invest. I have been running digital ads for nonprofits for a decade. Use benchmarks to set your budget.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

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Summertime and the season is busy

M+R

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Get the low-down on how the public media sector fared in this year’s Benchmarks in this virtual webinar co-hosted with PMDMC. digital strategies you can try for your next campaign.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Along with Richard Vigurie, they honed an analog skill every politically active organization now tries to do digitally: find your people and activate them. Receptive and swayable audiences are becoming harder and harder to reach. Research : get ready to spend (even more) time on TikTok (and Instagram). Looking for benchmarks?