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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. Snapchat Political Ads Library: [link] Displays the ad creative, spend estimate, and demographic targeting used for each political ad.

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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. The new FEP report compares overall philanthropic giving trends in 2022 and 2023. from 2022, the largest decrease among donor sizes.

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Top Advertising Tips for Nonprofit Organizations

Media Cause

Set Your Paid Advertising Budgets When it comes to running a successful campaign, ensuring you have the right budget in place can help you get a strong return on your investment, reach your audience the right way, and achieve your goals. These benchmarks can help you plan your budgets for each channel you’re going to run ads on.

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What is Nonprofit Marketing?

sgEngage

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Digital Marketing Nonprofits use digital marketing to reach a wider audience online to communicate to specific demographics with targeted messaging. billion emails in that year alone.

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Tips for Using a Peer-to-Peer Platform and Facebook Together

sgEngage

Either way, it’s important to go into 2022 with a strong digital fundraising strategy to take advantage of an increasingly more captive online audience. . The pandemic adage of “meeting people where they are” rings especially true for fundraisers so make sure you understand your audience to choose the platform that resonates with them.

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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

Giving Report. Giving Report. Marketing is missing the audience. Nonprofits today often miss donation opportunities by not being flexible in how they reach new demographics and maintain their online presence. Random but interesting facts Whole Whale Benchmarks. billion.” – U.S. 2016 Stats. 2017 Stats.

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It’s Me, Your Donor. Are You Listening?| Insights from the $FG Report

Connection Cafe

I was lucky enough to get a preview of the Money for Good 2015 report and it’s full of surprising (and not so surprising) data, insights and recommendations for organizations, funders and vendors. Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle.

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