Remove Audience Remove Awareness Remove Giving Remove Metrics
article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization?

Create 169
article thumbnail

3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Stories, such as those featuring a specific beneficiary or volunteer, can bring users closer to your cause and give them a more tangible, urgent reason to get involved.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Enhancing Digital Storytelling

Bloomerang

Here are some of the benefits: More dollars, less clicking One of the key benefits of incorporating fundraising technology into digital storytelling is the ability to create a seamless and immersive experience for the audience.

article thumbnail

4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. This giving day takes place the Tuesday after the U.S. In fact, an incredible $2.47 billion was donated to nonprofits on GivingTuesday in 2020.

Giving 119
article thumbnail

3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving.

article thumbnail

3 Key Findings from the 2021 Giving Experience Study

sgEngage

With the busy year-end giving season fast approaching, you might be wondering what your organization can do to maximize donations, encourage recurring giving , and build lasting connections. In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

Studies 85
article thumbnail

Dear Moby, what are the different types of email marketing? 

Whole Whale

Email marketing is the process of connecting to your organization’s audience via email. Having a clean and organized email account structure can be helpful when sending more tailored content to segmented audiences. Acquisition emails encourage movement down the marketing funnel, or as we like to call it, the funnel of engagement.

email 75