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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie! But what about reach? billion by 2025.

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WARNING: Four trends that will shake nonprofits in 2024. Here’s how to pivot…

Pamela Grow

Even when the body goes to sleep, the mind stays up all night, telling itself stories – Jonathan Gottschall, The Storytelling Animal Stories act like a lock-and-key mechanism to get attention, ignite motivation, and invite action. You publish a regular newsletter? But have you unknowingly rendered your stories ineffective?

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. Don’t Use News Feeds.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Explore advertising opportunities such as: Your email newsletter. You likely send a weekly or monthly newsletter to update supporters on your current projects, fundraising progress, and any upcoming events. To expand your audience, consider how you can take a multi-channel marketing approach.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

When you know that the strategies, messaging, and communication channels you’re using will catch supporters’ attention and inspire them to give, you can rest assured that you’ll see a return on your marketing investment. This central theme should be represented in each individual component you launch, from social media posts to direct mail.

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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. No nonprofit fundraising plan is complete without specific attention paid to online fundraising. Direct mail.

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