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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. You should also look at content like past newsletters, social media and blog posts, and your website to see what types of images your organization typically uses. Let’s get started.

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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Your Best “No BS” Nonprofit Resources

Pamela Grow

Perhaps it’s your first donor newsletter. And she publishes a bi-weekly newsletter that I never miss (and never fail to learn a thing or two from). Download your free Heartable Fundraising Writing Book and you’ll also get a free subscription to their “never-miss” weekly newsletter. Very Good Copy. They’re tried and true.

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9 Emails Every Nonprofit Needs To Send

Pamela Grow

If you’ve got a regular email newsletter, it sets the stage — the tone — for the rest of the emails you’ll send. A Reactivation Email If your nonprofit has an email list that you’re mailing to consistently, you’ll want to make a practice of cleaning your list regularly. Here’s a terrific example. But how do you make yours engaging?

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Are You Stewarding Your Donors?

The Fundraising Authority

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Using newsletters, e-mails , videos, podcasts, websites, non-ask events , etc. You can give them an award, recognize them at an event, profile them in a newsletter, etc.

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How to Build Your Nonprofit’s Email List

Nonprofit Tech for Good

You may have an e-newsletter list that includes all donors and supporters, another list specifically for repeat donors, and another list for supporters who have not yet donated. Promote an online contest and offer free giveaways where signing up for your e-newsletter is required to enter. Not all email lists are the same.

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Take our newsletter survey!

ASU Lodestar Center

We at the ASU Lodestar Center have been wanting to do a major overhaul of our newsletter for quite a while. As many of you are undoubtedly aware, the Lodestar Center Nonprofit News is a hugely useful newsletter with gobs and gobs of valuable information. Don't subscribe to our newsletter? ASU Lodestar Center. You should!