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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

Industry events—Monitor the headline speakers and their audiences. Treat this relationship like a formal engagement. In a YouTube world thought leaders command attention. You might even begin your search by following related hashtags on social platforms or industry forums. Consider first-time speakers who draw a crowd.

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Is climate change action the new face of natural disaster relief?

Candid

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. Whether it’s global heatwaves, flooding in Pakistan, Canadian wildfires that block out the sun, decade-long droughts in Africa, or ever more powerful hurricanes, natural disasters have our attention.

professionals

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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

One —Acknowledge Your Environment + Lead with Your Mission Yes, the presidential election is important and will be commanding the attention of the media and masses alike. There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. impact messaging in an election year?

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Building Blocks of Effective Creative: Relevance

M+R

Good creative is essential because it’s how we seize attention in incredibly busy spaces. When the audience sees themselves in the creative, when creative speaks to the person they believe themselves to be, when they feel seen and valued, they will pay closer attention and be much more open to considering the ask. Source: Girls Inc.

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Building Personal Relationships with Thousands at a Time

NetWits

As evidenced by the post title, I like to think of targeted content as the ability to build personal relationships with hundreds, or even thousands, of constituents at a time. And remember, you have less than 1 minute to grab the reader’s attention when they open an email. What is Targeted Content? Think about it this way.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

While I personally have a love-hate relationship with sliders on websites, if your organization has one, this is a good use for it. If you want to make sure the announcement gets extra attention, change the colors or styles of the announcement from the typical design. In practice: 1) “I Have A Dream” Foundation. Conclusion.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Relevant content may be what catches their attention, establishes a connection and keeps them reading. Personalize or die.

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