Attention Benchmark Metrics Resource 
Nonprofit Tech for Good
APRIL 2, 2020
They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality.
DNL OmniMedia
NOVEMBER 12, 2020
Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.
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Eric Jacobsen Blog
FEBRUARY 5, 2024
That core consists of working through and with other people to create value while using financial concepts and metrics to maximize the value created for all company stakeholders. And it links you to a website where you alone or in a group can supplement your reading with some interactive exercises and resources.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 11, 2011
Here’s a few good resources shared on the wall in the past week. Strategy Tune Ups : Geoff Livingston shares his strategy tips on how nonprofits can break through the social media clutter and get stakeholders pay attention (Julie Pippert talks about the importance of passion) and a framework to think about your social media strategy.
Neon CRM
AUGUST 24, 2023
Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.
Nonprofit Tech for Good
APRIL 10, 2022
It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. Including links, of course, also helps increase traffic to your website. Schedule tweets in advance.
Pamela Grow
JUNE 28, 2023
It’s time to shift gears and give email the attention it truly deserves. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. Your open rate is, of course, one of the most important metrics you’ll want to track.
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