.orgSource

MARCH 6, 2023

Is technology tying your audience in knots? Trust isn’t a challenge that is currently top of mind for association leaders. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Perhaps it’s content that’s missing the mark.

Associations 221

Associations Leadership Question Wisconsin 221

Association Analytics

MAY 20, 2024

If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.

Associations 169

Associations Poll Industry Stream 169

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. My post last week summarized highlights of an Association 4.0 podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. It’s a phenomenon that every marketer should be watching.”

Team 221

Team Marketing Build Analysis 221

The MatrixFiles

MARCH 25, 2024

At all of these events, there are presentations and discussions about new products and new partnerships that associations can invest in and offer to their members. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! This is a mistake.

Generation 264

Generation Registration Associations Amazon 264

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? There was a time when associations didn’t think of their members as customers. To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator.

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. Post #1: 12 Features Membership Organizations & Associations Should Look for in a CRM. 1) Establish a presence on social media for your association.

Social Media 332

Social Media Associations Media Social 332

The NonProfit Times

MAY 20, 2024

Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement. The post 3 Marketing Strategies To Boost Campaign appeared first on The NonProfit Times.

Campaign 59

Campaign Marketing Strategy Tampa 59

Nimble AMS

MAY 10, 2022

If you’re looking to make a difference at your association, thought leadership is crucial. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. . As an association leader, you already have a platform for industry transformation.

Associations 181

Associations Leadership Content Benefit 181

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. This advice is especially relevant for anyone looking to attract a younger audience. My YouTube examples don’t quite fit this lofty definition.

YouTube 221

YouTube Industry Leadership Podcast 221

Nimble AMS

DECEMBER 5, 2022

Are you trying to address the elevated volum e of work at your association? This 3-hour virtual workshop includes four interactive break-out sessions to drive member engagement at your association in the new year. You can build member engagement by leveraging your association’s online community platform. You’re not alone!

Associations 134

Associations Volunteer Mentoring Industry 134

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Even if you have the tools to get up close and personal with members, without a savvy marketer on your staff, it’s unlikely you’ll be able to use that technology to the greatest advantage. Involve the marketing team in strategic decision-making.

Trend 221

Trend Influence Taxonomy Associations 221

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? We wrote two books on Association 4.0 Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned.

Sponsor 275

Sponsor Associations Law Hype 275

Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. You’ll need to build strong connections with your audience, collect important details, and manage fundraising. Running an organization can be a big challenge.

Associations 294

Associations Organization Software Track 294

Nimble AMS

FEBRUARY 3, 2022

Professional associations have a lot on their plate. The right software and tools can help you clear that plate and find a wide range of benefits for your association. We’ve assembled a list of some of the best tools you can implement in your professional association to help you meet different goals.

Associations 140

Associations Professional Software Tools 140

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns?

Examples 109

Examples Campaign Marketing Cancer 109

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

Trend 308

Trend Digital Marketing Fundraising 308

.orgSource

SEPTEMBER 19, 2023

Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. We call that constellation of skills, Association 4.0 leadership.

Sponsor 221

Sponsor Associations North America Law 221

Association Analytics

FEBRUARY 20, 2024

What’s slowing these association’s down? Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Yet, today’s consumers are no stranger to the membership model.

Create 169

Create Strategy Associations Registration 169

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

.orgSource

OCTOBER 9, 2023

I’ve told these stories before, but I’m referring to them again because they highlight advice that can help associations find stability when chaos threatens. Nancy MacRae, CEO at the Emergency Nurses Association and Kristine Hillmer, President and CEO of the Wisconsin Restaurant Association , steered their members through the challenge.

Milwaukee 221

Milwaukee Wisconsin Collaboration Associations 221

Association TV

NOVEMBER 30, 2021

In 2016, Ad Standards Canada introduced guidelines to “uphold the authenticity, honesty, and integrity of all online marketing tactics by requiring companies to clearly disclose working relationships. ”. So now that You know what it is, why should your association Generate sponsored content? That’s great! Balance is key.

Sponsor 276

Sponsor Content Associations Audience 276

.orgSource

FEBRUARY 27, 2024

During a recent Association 4.0 Garth Jordan, CEO of the American Animal Hospital Association , talked about how that attitude aligns with the Board’s relationship with the executive director and the staff. “We’re Mark Soticheck, Chief Operating Officer at the North Carolina Association of CPAs , underscored that idea.

Digital 221

Digital Build North Carolina Attitude 221

Neon CRM

AUGUST 9, 2023

That’s why association management software is so helpful. But what is association management software? What is Association Management Software? For many nonprofits, association management software is what allows them to manage all the parts of member engagement efficiently and effectively.

Associations 52

Associations Software Management Org 52

Nonprofits Source

JANUARY 17, 2024

Nonprofit marketing is a huge undertaking—from building your social media presence to solidifying your website’s search engine optimization strategy, there are many tasks you need to complete to spread awareness of your organization and your fundraising efforts. Promote your event through multiple marketing channels.

Practice 52

Practice Marketing Fundraising Nonprofit 52

AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

Virtual 97

Virtual Marketing Sponsor Goal 97

AccelEvents

JULY 7, 2021

And in response, event marketing and sales teams use virtual events, hybrid events, and in-person events as optimized sales tools for increasing B2B sales. With them, you can refine your marketing efforts and get prospects to convert through a sales funnel. . Can Event Marketing Be Optimized For B2B Sales?

Marketing 97

Marketing Virtual Awareness Platform 97

.orgSource

APRIL 8, 2024

Greg Larkin, who was a guest on a recent Association 4.0 I’d love to visit an association where everyone got a dose of Greg’s unique vitamin (I) nvention. His take on leadership, business, associations, and the future is always fascinating. Step Forward to the Truth The association industry still leans toward the status quo.

Associations 251

Associations Alternative Industry Articulate 251

Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign benefits both you and the business you work with while developing connections with your community. What is cause marketing? Check out these tips for building a cause marketing campaign!

Causes 52

Causes Marketing Impact Guide 52

AccelEvents

SEPTEMBER 8, 2020

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Because marketing for a digital event may need a different tactic, we decided to put together this guide to ensure your upcoming event is a success!

Virtual 95

Virtual Marketing Guide Stream 95

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. Hosting and marketing a successful event can require a significant investment of time and resources. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. Automate your marketing.

ROI 81

ROI Marketing Strategy Sponsor 81

.orgSource

DECEMBER 26, 2022

The motivation to build stronger relationships, both remote and in-person, resonated across the association community. Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. Sparking Innovation. Leadership.

Culture 221

Culture Technology Community Associations 221

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Show Ongoing Impact With Frequent Website Updates In the flurry to jump on the newest and flashiest campaigns, it’s all too easy overlook a very important component of your marketing strategy—your website.

Campaign 95

Campaign Marketing Ideas Help 95

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. It gives your audience a voice, agency, and the all-important opportunity to ask questions.

Las Vegas 251

Las Vegas Conversation Cancer Offline 251

Cloud 4 Good

AUGUST 4, 2022

The Central IT department received significant requests for a better CRM solution and a joint team of I and marketing staff, with leadership approval, decided on Salesforce. . Coupled with Marketing Cloud, this gave the institution a flexible and powerful solution to reach its goals. . Understanding Engagement + Preferences.

Massachusetts 90

Massachusetts University Communication Marketing 90

.orgSource

DECEMBER 12, 2022

Even small associations tend to stack layers of management like the cake at a royal wedding. That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Circles are probably not going to supplant the pyramid in most Associations. These are telltale signs: Your strategy has changed.

Structure 251

Structure Evaluation Time Culture 251

Nonprofit Tech for Good

MAY 4, 2022

From day one, you should collaborate with a design or marketing firm experienced in branding. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization? Soul Searching as a Launch Pad.

Tools 273

Tools Effective Evaluation Nonprofit 273

.orgSource

APRIL 29, 2024

I can’t think of anyone better to pick out what is pertinent for association professionals at this moment in time. The LLM’s task is to understand the complex association between each of these linguistic guideposts and deliver the most likely response to a piece of text. Moment” means exactly that. As I mentioned earlier,” David said.

Learning 221

Learning Brain Associations Training 221