Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks
.orgSource
MARCH 4, 2024
The Cirque audience sits under a striped big top. Clowns, acrobats, and trapeze artists entertain. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. The authors use Cirque du Soleil to illustrate this idea. We’re even sabotaging our own.
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