Does Your Institution Really Need to Be Hip? Audience Development Reconsidered
Museum 2.0
SEPTEMBER 20, 2011
Race Through Time was designed specifically for this audience of 30 and 40-somethings looking for fun social events with a Santa Cruz bent. We saw Race Through Time as an opportunity to share our mission around engaging with history with a new and highly desirable audience of young professionals. Performances just for teens.
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