Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2013

To alleviate any concerns or tension, explicitly articulate to your team that their jobs are not at stake. There are lots of ways to collect data on the current practices of your organization- common best practices are surveying and interviewing. What Wyman did: We conducted 50 interviews in an organization with 33 full time staff.

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Tech Soup

OCTOBER 8, 2012

Let your audience feel what you or your story subjects are experiencing. During interviews being presents means even allowing silence so your subject can move at a pace that is comfortable for them. " Identify people who are genuine, outgoing, articulate, and lively/likeable. Aim for the heart. Give structure to your story.

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NTEN

OCTOBER 10, 2011

We all know that length is important; online audiences demand brief messaging, and the importance of story telling cannot be emphasized enough, a good story is necessary. You can feel it, but it isn't easy to articulate. We all know that online video can be a powerful way to reach an audience.

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Connection Cafe

NOVEMBER 21, 2013

When they’re based on solid user research, personas can be great tools for helping your design team and internal stakeholders truly understand your audiences. Purposes for personas include: Help synthesize and articulate what we learn about constituents through user research. Build consensus around target audiences. Methodology.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

That’s why it is important for funders who need a nonprofit business to make a funding decisions, should also interview the organization. David shared some red flags to look for. So, articulated success metrics for a networked strategy is also important. Did the organization make decisions?

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Connection Cafe

AUGUST 12, 2013

When they’re based on solid user research, personas can be great tools for helping your internal stakeholders truly understand your audiences. They help us synthesize and articulate what we’ve learned about your constituents through user research. Each persona should be representative of one audience group for your organization.

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Museum 2.0

MAY 12, 2020

Consider too that it’s not easy to articulate this value for those who are in it.you just do it, because you’re awesome at it. Know that the thing you made, and the things you continue to make, matter to your audiences. But something that’s so obvious to me isn’t necessarily so obvious to those decision-makers in the C-suite.

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Museum Case Study Social Media Proposal 31

Care2

SEPTEMBER 10, 2007

Know your audience. Often, its even just useful to know who was watching, if the video was intended mainly to reach and inform a certain type of audience. They can also can be interactive with the online audience submitting questions via chat or email through a moderator. Celebrities or experts can draw an audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

I interviewed technology practitioners from the poverty law community about how they approach ROI and significant technology systems investments like client databases, document assembly systems, or video conference systems. This value has to be articulated, at least in part, in the cultural language of your organization.

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Connection Cafe

JULY 9, 2013

It’s still of utmost value though to get all of your stakeholders in a room to articulate what you’re trying to do and to build consensus across the team. What is the one key message you would like your target audience to take away from the site? Target Audiences and what we know about them. Surveys and Interviews.

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Design Process Web Summary 34

Qgiv

OCTOBER 27, 2021

For example, if you’re hosting a peer-to-peer fundraising event on a college campus, having college-aged volunteers will help you better connect with your target audience. Your volunteers should be able to clearly articulate what your organization stands for and what makes it worth volunteering for. Network with city officials.

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Museum 2.0

JULY 9, 2007

It reflects the GMSP’s—and Jen’s—commitment to creating a set of programs by and for its audience: teen girls. I continue to be impressed by how novel, attractive, and audience-specific Braincake appears. The easy answer is: I’ve got an audience and I need to understand it. How is going, audience- and use-wise?

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Interview Museum Teen Myspace 20

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Identify Your Unique Value Proposition & Broadcast it to Your Audience. It’s uncommon for a nonprofit to spend time developing and articulating their unique value proposition, but this is one area in which organizations should act like companies.

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Charity Lesson Marketing Digital 128

Qgiv

SEPTEMBER 14, 2021

Plus, you’ll get free publicity for your campaign and tap into a whole new group of supporters—the news station’s audience. You can even interview beneficiaries, volunteers, staff, or board members to give your telethon viewers a look into the impact your organization is having on your community. Schedule your posts.

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Campaign Ideas Giving Tips 98

Bloomerang

FEBRUARY 1, 2022

And you all got to know Elizabeth because she’s all over the place speaking, she’s doing podcasts, she’s getting interviewed. And then unpacking some case studies that can articulate some of these strategies in action. Compared to when fundraising expectations are not clearly articulated during board recruitment.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

The chapter is based on interviews with folks in the field and includes step-by-step checklists, examples, and tips. Defined Audience. Clearly articulated benefits statement that looks at tangible and intangible. Here's how I've documented all the social media fundraising campaigns: Objective and Audience. Test and tweak.

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ROI Social Media Slides NTEN 50

Nonprofit Tech for Good

APRIL 26, 2021

Create an emotional connection with your target audience to bring them closer to your cause. Since its inception, the new brand has attracted 30 new families to the synagogue and coalesced the existing members around the clearly articulated, distinguishing features of the community. Motivate people to donate. 1) Stay on point.

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Museum 2.0

NOVEMBER 7, 2010

I learned to appreciate the audience reach of a big institution while vastly preferring the diversity of work and lack of bureaucracy of a small one. For the second interview, I even built a little lie detector and brought it in. I started meeting people through the blog--both those I interviewed and early readers who commented.

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Nonprofits Source

MAY 8, 2024

By tapping into the power of storytelling, you can connect with your audience emotionally, thereby motivating action and support. Understand your audience. By understanding your nonprofit’s audience, you can craft marketing materials that connect your mission to their specific interests and values. Let’s jump in.

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Storytelling Marketing Create Tips 52

Bloomerang

JANUARY 18, 2023

Try to articulate your organization’s long-term goals and aspirations in high definition. It constructs an understanding of the needs your target audience have and the competition you will face. What other organizations are serving the same audience and how are they doing it? Identifying your target audience.

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Effective Business Create Tips 93

Museum 2.0

SEPTEMBER 4, 2013

This post is even more relevant today to the broader conversation about audience diversity in the arts than when it was published three years ago. Let''s say you work at an organization that mostly caters to a middle and upper-class, white audience. Many of them don''t have the clothes required to go to a job interview.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 12, 2007

A group dialogue followed allowing people to articulate why they felt one way or other. In retrospect, I designed the game more for a range people who work in a nonprofits - technical and mangerial - and this audience a mix of more technical and technology providers. Click to Play - Adam Thompson Interview.

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Museum 2.0

JULY 28, 2010

Let's say you work at an organization that mostly caters to a middle and upper-class, white audience. Let's say you have a sincere interest in reaching and working with more ethnically, racially, and economically diverse audiences. Many of them don't have the clothes required to go to a job interview. In the case of the St.

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St. Louis Audience Teen Museum 53

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2009

Yesterday, I had an opportunity to be interviewed as part of a series of online interviews with nonprofit social media gurus about how to use social media. Ustream provides a live streaming video window, an archive of the video, the ability for the audience to log into the chat room and ask questions and a social stream.

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Bloomerang

APRIL 16, 2021

In this webinar, Sarah Durham will focus on identifying who your audiences are, how to prioritize them, and other elements key to developing a smart communications strategy. I interviewed Steven on my podcast, Smart Communications Podcast, about his book. Full Transcript: Steven: Okay, Sarah, I got 3:00 Eastern. All right, awesome.

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Museum 2.0

FEBRUARY 22, 2012

The 182-page book includes detailed descriptions of projects, budgets, and decision-making processes, along with extensive interviews with artists, curators, and museum staff of all stripes. Developing Opportunities for Intimate Participation Many of the Machine Project's projects at the Hammer were designed for very small audiences.

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Connection Cafe

JULY 10, 2017

During the course of the study, your organization will invite major stakeholders to one-on-one interviews. During these one-on-one interviews, your nonprofit has the unique opportunity to gain direct supporter feedback in an intimate setting. The purpose of these interviews is twofold: To learn more about your supporters.

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Forj

JULY 22, 2021

In this week’s episode , Matt Harpold and Jon Aleckson interview Hope Liu , the Senior Director, Organizational Learning for the Alliance for Strong Families and Communities. . Alliance articulated their vision and how they wanted the platform to support them from a business and impact perspective, and then designed backwards to this vision.

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eLearning Summary Podcast Management 36

Get Fully Funded

APRIL 29, 2021

We react positively when we find a website with strong, well-structured design, but it can be difficult to articulate what made the design strong. However, even if yours isn’t, it’s still in your best interest to implement accessibility practices, allowing your entire audience to engage with your mission. Graphic design elements.

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NonProfit Hub

FEBRUARY 5, 2016

Learn how to identify and articulate your “money story”; 5. We will demonstrate how to set up lights for an interview, as well as how to use available light sources to create attractive images. Lighting techniques to immediately enhance interview setups; 3. Practice time to combine/blend your people and money story.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 18, 2010

And during breaks from sessions, did a lot of media interviews. Here are three techniques I use: Connect with and research audience via social media. I was lucky enough to discover @ gauravonomics work in translating these profiles to an audience in India. No wonder I am still tired! A lot of it is re-framing and re-purposing.

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India NGO Social Media Reflection 96

Eric Jacobsen Blog

OCTOBER 7, 2010

At the same time, leaders continue to struggle with one of their toughest jobs, developing and articulating their overall strategy and priorities, especially during times of change." Using the 18-page ebook, youll learn : •what a strategic messaging plan should encompass (and what it shouldn’t).

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Museum 2.0

MAY 15, 2008

Near the end of the talk, an audience member asked, How do you choose which level to approach a topic when your listeners range from people who know nothing to people who know all too much? They articulate the basic questions and knee-jerk reactions in our own minds, carrying us deep into the content from a common starting place.

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Conversation Arts Museum Voice 20

DNL OmniMedia

OCTOBER 22, 2020

Every nonprofit site should include the organization’s mission statement somewhere, and Mustard Seed’s Mission and Vision page does a great job of articulating their purpose using short paragraphs and to-the-point language. Their well-organized photo gallery page makes great use of space and showcases a variety of their efforts. Mission page.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

One of the books in my summer reading pile is Eli Pariser’s The Filter Bubble: What the Internet is Hiding From You. Last week, my Networked Nonprofi t co-author Alison Fine recently interviewed the author on her monthly Chroncile of Philanthropy podcast. Design experiments so they are not a time suck.

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