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4 Ways to Expand the Value of Your AMS with Analytics

Association Analytics

Your AMS focuses more on current and past data, however with analytics, you can use this data, and data from your other source systems, to be more forward-thinking. Using data from your AMS, analytics will help you answer these more complex questions. Why analytics? People often confuse reporting and analytics.

Analytics 169
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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! A user-friendly event registration system will encourage more registrations. Are you tracking abandons in Google Analytics? confusing directions, bad login page). Keep tweaking.

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7 Tips For Building Nonprofit Supporter Profiles

TechImpact

However, as marketing strategies begin to pay off, and more consumers and businesses are growing interested, many nonprofits find the need for a constituent relationship management (CRM) system, which is Astheimer’s specialty. Collect profile information with technology resources. Review analytics.

Profile 188
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10 Website Maintenance Tips for Nonprofits

Nonprofit Tech for Good

1) Use a top-rated Content Management System (CMS) platform. 3) Use and monitor Google Analytics. Google Analytics is an essential website analytics tool for nonprofits. Google Analytics is free to use and its most recent upgrade is named GA4. 4) Prioritize SEO. 5) Install SSL certificates on your website.

Websites 293
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Your AMS Wasn’t Designed For That

Association Analytics

One of those things is aggregating all the data from your other core systems (e.g. LMS, Events, Marketing Automation, Community) to provide analytical insights that can drive strategic priorities like member engagement, non-dues revenue and member retention. It’s common for upgrades to both or either system to break the integration.

Design 169
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Elevate Your Membership Management

Bloomerang

Many nonprofits find it cumbersome to manage separate systems for donors and members, leading to missed opportunities. Here’s how: Comprehensive constituent profiles: Track every member’s status, history, and involvement, gaining a holistic view of their journey to inform personalized engagement strategies.