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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Are you tracking abandons in Google Analytics?

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

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How to Maximize Your Nonprofit CEO’s Social Profiles

Whole Whale

News outlets will now look more at how a CEO Tweets vs what is reported in a quarterly earnings report. Before reading further, be clear, none of this will really work if your executive employees refuse to be public and let others support in the sheer volume of work necessary for creating active profiles.

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Grants management software

Bonterra

Learn more Measure program outcomes in real time Built-in reporting Bonterra’s native reporting tool empowers grants administrators to measure program outcomes, not just outputs. With access to turn-key dashboards, automated reports, and support from our team of experts, reporting impact becomes easier than ever.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

1) Set up your nonprofit’s Twitter Profile to maximize followers. Before you follow any account, ensure that your profile is complete with (1) a well-designed profile photo and header image; (2) a bio that expresses clearly your organization’s mission; and (3) a link to your website.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

The tool can draft stewardship emails, create impactful copy for annual reports, and even generate speeches for stewardship events. A few places to make sure you have boiler plate language are your website, annual and impact reports, one-on-one donor communications, and newsletters or publications distributed by your organization.

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