Nonprofit Tech for Good

APRIL 2, 2023

Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit. 6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics?

Tools 359

Tools Fundraising Analytics Analysis 359

Bloomerang

JUNE 6, 2024

Here’s a straightforward look at what stirs the heart and opens the wallet. By integrating everything—CRM, marketing automation, and advanced analytics—they ensure every message you send resonates deeply with what your members care about. It’s about making your members feel something.

Donor 82

Donor Giving Storytelling Platform 82

Association Analytics

SEPTEMBER 8, 2022

Start by tracking your members’ behaviors. For example, are they opening newsletters, attending meetings, volunteering? S ee how NCARB was able to leverage their analytical insights by launching a new publication for their industry. And you might find retention rates increase. Perceived value proposition varies by member.

Data 169

Data Associations Product Stream 169

sgEngage

NOVEMBER 14, 2023

There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Use analytics tools to surface new patient insights.

Integration 82

Integration Data Nonprofit Platform 82

Bloomerang

MAY 22, 2024

This frictionless experience not only increases conversion rates but also encourages spontaneous giving, as individuals are more likely to act when the process is convenient and hassle-free. Step 2: Add a donate block in Storyraise Open your report in Storyraise.

Storytelling 82

Storytelling Digital Integration Blended 82

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Keep your eyes and ears open for Twitter Chats relevant to your mission and programs, save the date and time, and then jump in on the day of.

Twitter 343

Twitter Practice Social Media Nonprofit 343

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 90

Tools Donor Fundraising Survey 90

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Email Opens + User IPs. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

Nucleus

AUGUST 17, 2021

It’s why your response rate to surveys dwindles over time. Online qualitative tools (open-ended questions that collect ideas and opinions, or “soft data”) can be just as informative as a quantitative tool. Know what you want to track and why you are tracking it. While it’s good to collect input, this can be a problem.

Survey 130

Survey Data Analytics Associations 130

CauseVox

MARCH 1, 2024

Research The first step is finding as much information as you can from your existing analytics. For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Website analytics: help us track donation page interactions and web traffic.

Audience 83

Audience Donor Survey Demographics 83

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Forget the technical details, because Google provides a tool you can and should use to create the tracking links for you.

Track 68

Track Analytics Google Campaign 68

Media Cause

JULY 11, 2023

Data-Driven Decisions Email automation tools often come with analytics. By analyzing data such as open rates and click-through rates, you can refine your email strategy to better resonate with your audience. Monitor Open Rates. Track Click-Through Rates (CTR). Observe Conversion Rates.

email 52

email Service Marketing Metrics 52

Qgiv

JULY 28, 2021

Remember, 90 percent of text messages are opened within three minutes and 98% are opened overall. But how do you know if donors are simply opening that text to get rid of the notification icon or if it inspires them to take further action? Calculating your online conversion rate for mobile users requires a little more work.

Mobile 52

Mobile Question Data Help 52

Neon CRM

MAY 19, 2023

Analytics and Reporting Analytics and reporting are central to improvement. The ability to track engagement metrics like event attendance, email open rates, and other membership activities will help you improve your future outreach efforts. This is an excellent tool for midsized and rapidly growing organizations.

Associations 52

Associations Software Management Module 52

sgEngage

FEBRUARY 17, 2023

It’s worth spending some time here, because segmented campaigns get 14% more opens. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Unsubscribe options.

email 78

email Communication Effective Fundraising 78

Forum One

JULY 13, 2021

While these changes give users more control over how their data and information are being shared, they’re also forcing organizations to change the way they track and report on their digital performance. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies.

Impact 46

Impact Organization Track Analytics 46

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier.

Test 52

Test email Spam United States 52

Qgiv

OCTOBER 11, 2023

Has your donor retention rate increased, decreased, or remained flat? For that information, you would need to keep track of the rate—ditto for donor acquisition and upgrading. Break down these annual KPIs into twelve months so they get early warnings if they’re going off track. Now add a “pipeline target!” Go on, guess.

Measure 52

Measure Business Retention Profile 52

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. 1 in 40 online donors is a recurring monthly donor.

Online 98

Online Fundraising Benchmark Adwords 98

sgEngage

FEBRUARY 18, 2023

It’s worth spending some time here, because segmented campaigns get 14% more opens. It may seem counterproductive to ask your subscribers to opt into your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email.” Unsubscribe options.

email 71

email Communication Effective Fundraising 71

Nonprofit Tech for Good

APRIL 23, 2019

3) Tracking the Donor Journey or Donor Funnel. Can donor behavior such as opens, clicks, donations, volunteer hours, social media post alter subsequent communications? Clearly, understand prior to the implementation their track record – are they on time, on budget, stayed within the project scope? 5) Outcomes and Analytics.

Metrics 261

Metrics Nonprofit Profile Platform 261

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

Software 91

Software Free Tools Adobe 91

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. What is it?

Report 251

Report Web Analytics Comparison 251

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Keeping track of event data and supporters’ social media activity will be more important to their communications than to a nonprofit that heavily relies on volunteer support. Make sure you’re collecting metrics such as email open rates and response rates.

Communication 98

Communication Donor Data Guide 98

DNL OmniMedia

JANUARY 17, 2024

Consider all of these channels as you finalize your marketing strategy and track the analytics related to each. For instance, you’ll want to track email open rates, social media likes, and click-through rates to gauge performance. Feature your auction items Your auction items are the main event.

Game 52

Game Marketing Change Tips 52

Greater Giving

DECEMBER 15, 2022

With digital strategies, you can easily track who engages with your campaign and then record that information in donor profiles. For each donor, create a profile in your CRM to track data such as: Which campaigns they engage with. Conversion rates (from email, social media, and your website). When they donate. Events attended.

Digital 75

Digital Marketing Donor Channel 75

Nimble AMS

FEBRUARY 3, 2022

Member management: Track user data, including dues requirements and membership status, and view it on a centralized dashboard. Member portals: Allow members to manage their membership online, track certificates, event registrations and more. Data Analytics and Reporting Tools. An AMS might include the following.

Associations 140

Associations Professional Software Tools 140

Bloomerang

APRIL 12, 2022

You may have heard this software referred to by a few different names, including donor management software, nonprofit CRM , donor database, donor software, and donor tracking software. Examples of things listed in the timeline include emails opened and engaged with, gifts contributed, events attended, and other engagement opportunities.

Software 106

Software Management Donor Guide 106

Bloomerang

FEBRUARY 1, 2023

Keep an eye on your campaign progress as soon as you open the app with the dashboard. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. The task manager allows you to assign, manage, and track the progress of action items.

Org 85

Org Raise Tools Help 85

sgEngage

JULY 15, 2023

Understanding the ebbs and flows of donor relations by tracking your organization’s interactions with donors and prospects is necessary to support long-term growth. Donors should feel like active members of the organization to see the direct result of their impact and have an open forum to communicate feedback.

Management 52

Management Donor Blackbaud Retention 52

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. These people are already open to building a relationship with your organization. If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! Let’s think about your non-donor records.

Donor 88

Donor Social Media Websites Content 88

Whole Whale

SEPTEMBER 8, 2023

This opened Ogilvy’s eyes to how direct response advertisers carefully test and optimize tactics for immediate action and sales conversion rather than just broad messaging. Study email subject lines and opening sentences that motivate instant open rates. Track donation source data to optimize outreach channels.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking.

Virtual 70

Virtual Build Stream Software 70

Qgiv

JANUARY 12, 2022

Data analytics for nonprofits is just as valuable … and even more crucial. Donor data can help you understand you donors and reach new ones, set goals and track successes and ways to grow, and—most importantly—data can keep your nonprofit on track to fulfill your mission! Fundraising Metrics. Fundraising Event Metrics.

Analytics 98

Analytics Data Metrics Rate 98

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. When it comes to tracking and analyzing data, a lot can be learned by looking at other industries. Three ways to go beyond page visits and bounce rates? Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking.

Causes 52

Causes Data Profit Demographics 52

sgEngage

FEBRUARY 23, 2022

If you have access to analytics , this is the time to reexamine the results! But if not, your fundraising solution should include some type of data insights, like wealth ratings, next ask amounts, or giving trends. Let your CRM help you manage, track, and report your work. This is an opportunity for your data to shine.

Review 91

Review Fundraising Proposal Gift 91

NetWits

NOVEMBER 11, 2010

Simply put, it’s what get’s people to open your message. Tell them what they are about to get/read – don’t trick people or just make the subject catchy so someone will open your message. People won’t continue opening long term if you treat them like that. Lacking Analytics. Weak Subject. It’s what get’s their attention.

email 212

email Profit Registration Review 212