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5 New Google Analytics Statistics For Nonprofits

TechImpact

Image courtesy of Google User Content. Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. What more can you learn from Google Analytics?

Analytics 223
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5 Steps To Simple Nonprofit Performance Measurement

TechImpact

Image courtesy of University of Minnesota. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. And for good reason. Start Small. Keep measuring.

Measure 209
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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. And above all, always include your nonprofit’s name and logo prominently.

Mail 75
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Interview with Shonali Burke: Analytics Tell Stories

Beth's Blog: How Nonprofits Can Use Social Media

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Click Image to see larger version.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Mastering an analytic approach to strategy and planning. Are you using video and/or compelling images to tell relevant stories? . Is it easy to see how to give offline? It’s still a much smaller percentage of giving than offline giving, but you don’t want to ignore it. Mastering relevant content marketing.

Strategy 142
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10 Important Features of Tableau

fusionSpan

Tableau Dashboards combine images, visual objects, text, and other components to present a comprehensive view of your data. Tableau also supports a variety of data connections, including Presto, MemSQL, Google Analytics, Google Sheets, Cloudera, Hadoop, Amazon Athena, Salesforce, SQL Server, Dropbox, and a number of others.

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4 Ways Canadian Charities Can Improve Email Fundraising in 2019

Connection Cafe

One thing that comes out in that process, time after time, is the immense value of email to online fundraising: And email isn’t just important to online revenue, here are 4 other findings from our data that illustrate the impact of email fundraising: Offline donors can be up to 90% more valuable when you have their email address.

Charity 28