Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Get Fully Funded

AUGUST 25, 2023

One of the best nonprofit tools out there is the Google Ad Grant. Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. To help you make the most of the opportunity, we’ll cover these key questions about Google Ad ROI for nonprofits: What is ROI?

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ROI Google Grant Registration 52

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 1: Conduct a Content Inventory and Site Audit. A content inventory is a list of all the content on your site. Tools like Screaming Frog can be used to crawl your current site and download the results onto a spreadsheet where each piece of content can be assessed. Content to be relocated elsewhere on your site.

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Websites Analytics Project Proposal 304

Neon CRM

NOVEMBER 8, 2023

Google Ad Grants may be a good fit for you. Whether you’re looking to acquire new donors , want to spread the word about your programs, need to recruit volunteers, or are looking to expand your reach, Google Ad Grants can get your nonprofit in front of more people. What are Google Ad Grants? Who Is Eligible for Google Ad Grants?

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Grant Google Track Guidelines 52

Whole Whale

NOVEMBER 29, 2021

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). And, unlike most grants, Google grants also have a very simple application process. Meet the Google Ad Grant eligibility requirements.

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Grant Google Info Application 98

Nonprofits Source

JANUARY 26, 2023

Applying for the Google Ad Grant can help you reach new heights with your digital marketing. Whether you want to boost donations, promote your services to beneficiaries, or share educational content about your cause on Google Search, the Google Ad Grant can help you get there. Step 3) Create a Google for Nonprofits Account.

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Application Grant Google Guide 52

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Good questions. And what should I be reporting on?”.

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Analytics Websites Nonprofit Attention 158

.orgSource

JULY 25, 2023

Continuous improvement—Once you’ve established SEO practices and procedures, AI tools can help you keep your site optimized for peak performance. ChatGPT and Bard, its Google counterpart, can explain the ins and outs of SEO and generate a list of plausible keywords. I would also ask you questions about your company and its industry.

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Team Marketing Build Analysis 221

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. How many people attempted to make a donation on your website but left the site before they completed their transaction?

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Analytics Strategy Fundraising Benchmark 122

Forum One

DECEMBER 20, 2023

Most Popular Blogs Explore our top content from 2023, covering a range of subjects such as digital strategy, communications trends, Drupal 10, and Google Analytics 4. Engaging with our content drives our calendar, and we value your feedback and questions. Here are a select few that our readers most visited.

Content 73

Content Drupal FAQ Government 73

Byte Technology

APRIL 27, 2017

For anyone who runs an establishing or burgeoning e-commerce website, questions from clients and customers are a simple fact of doing business in the virtual world. Questions about tracking shipments; about making a return; sales tax rates; how to contact a real human being if there’s a problem; the list goes on and on.

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Plugin FAQ WordPress Site 100

Nonprofit Tech for Good

OCTOBER 22, 2020

Consider these options when thinking about how to acquire donors for our nonprofit organization: 1) Use Google Analytics to determine how many visitors you have to your website. The question is, do most fundraisers know their website analytics ? Social media sites are for relationship building.

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Social Media Donor Media Social 353

Whole Whale

APRIL 13, 2022

Questions to ask a potential vendor (PDF). Questions to ask Vendors. Have they developed other sites for non-profit orgs? . Have they developed other sites related to your particular cause? Have they developed other sites related to your particular cause? Here is a helpful approach to getting vendors to bid.

Process 52

Process Question Proposal PDF 52

Nonprofit Tech for Good

DECEMBER 13, 2018

Look for these six signs that your nonprofit needs a new website, and find tools and tips to better assess how your current site is doing. Having access to Google Analytics for your website is key to getting to the roots of the problem. Accessibility and usability are concepts that apply to everyone visiting your site.

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Websites Nonprofit Guidelines Phone 246

Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. Term (utm_term). Content (utm_content).

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Donor Track Campaign Facebook 285

.orgSource

SEPTEMBER 19, 2023

Wrap-up Keynote Hey Google, write me a speech about the ethical and legal issues surrounding a non-profit’s use of AI. The use of AI in IP also raises additional questions. A website redesign might feel daunting, but don’t let an unattractive site hold you back. Sponsored by Multiview. Kimberly A.

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Sponsor Associations North America Law 221

Get Fully Funded

MARCH 4, 2021

At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts. It’s crucial to understand how the Google Ad Grant works.

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Grant Google Nonprofit Skills 52

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. Here we’ll summarize those questions and answers.

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FAQ Organization Analytics Google 58

sgEngage

JUNE 22, 2021

All you need is a basic script of questions you’ll ask and 6-8 participants. Examples of questions include: How did you come to be involved with our organization? Google Analytics Data Review. Assuming you have Google Analytics running on your website, you have tons of data (maybe too much!) A/B Testing.

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Method Research Test Analytics 75

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

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Grant Google Guide Nonprofit 61

Connection Cafe

OCTOBER 30, 2017

Then ask the question “why?”. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website.

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Analytics Volunteer Donor Google 39

Nonprofits Source

DECEMBER 13, 2023

Google’ is on the rise as more patients and consumers research symptoms, practices, and health tips before ever stepping foot into a medical facility. For example, if an individual were to search “best eye clinics” in Google’s search bar, Google would generate a search engine results page (SERP) of eye centers and expert ophthalmologists.

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Practice Marketing Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Why important? What tool did you use?

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Analytics Interview Story Phase 99

NetWits

JULY 10, 2012

Launching in February 2004 for students at Harvard University it quickly became a popular site and expanded to other colleges in the Boston area, the Ivy Leagues, and Stanford University. Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base.

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Social Media Media Social Slides 251

Media Cause

MAY 31, 2023

But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. When done right, you won’t be guessing using anonymous and often conflicting data from multiple third parties like Facebook, Google, LinkedIn, and more.

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Marketing Plugin Track Policy 52

Nonprofit Tech for Good

APRIL 3, 2022

Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. This could be done annually or just one time.

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Fundraising Mail Law Donation 344

Byte Technology

JUNE 30, 2015

For the past several years Google Analytics has been the go-to tool for parsing a website’s effectiveness for visitors. Heat mapping answers many questions other analytical tools do not: Are your visitors distracted by too many choices? Are they leaving your page before subscribing to an email subscription option?

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Map Design Effective Websites 100

Bloomerang

DECEMBER 19, 2023

Support: There’s no one readily available to help answer your questions or fix something if you have an issue with the program. Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics.

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Software Free Tools Adobe 86

VisionLink

JULY 19, 2013

This is important because the more people are able to use your site, the more they will learn about your cause, donate, and give support. Want to get some ideas for testing your organization''s site? Do a user test of the VisionLink website and see how we are utilizing tips from this post to improve our organization''s site!

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Websites Denver Test Nonprofit 185

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process.

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Analytics Design Research Process 37

Whole Whale

MAY 3, 2023

With the public launch of Google’s Bard chatbot which uses their LLM and search data as of May 2022 the clock has started on how the largest search engine will be shifting user behavior ( Bard FAQ on how it works ). on Google present day (Q2, 2023). Focus on simplifying transactions through these interfaces.

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Search Grant Organization Voice 52

NetWits

SEPTEMBER 5, 2012

That’s a great question. Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. and identify their top 3 tasks on your site. You have a site map that resonates with the way your audience accesses information.

Design 247

Design Web Guide Slides 247

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

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Analytics Web Screencast Metrics 94

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions. Events: An action on your site, such as signing up for a newsletter or downloading a white paper.

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Causes Data Profit Demographics 52

Whole Whale

AUGUST 13, 2020

There are more people than ever stuck at home and ready to work, the question is how to engage them? Social media analytics report. They should answer questions the staff has about performance, give a 30k foot view of what happened, and generate insights about what’s working in a report. Build a Photo Library.

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Volunteer Virtual Ideas Script 69

Amy Sample Ward

JUNE 13, 2011

Though the social networking behemoth continues creeping toward 700 million global users, six million Americans quit the site in the month of May. The site also posted losses in Canada, the U.K., No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#."

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