Forum One

APRIL 23, 2024

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

Analytics 45

Analytics University Data API 45

M+R

DECEMBER 9, 2022

Note: The purpose of this document is to both outline new Google Analytics 4 (GA4) functionality and develop a set of M+R recommendations. Analytics are an essential tool for digital marketers and there’s a big shift underway as Google Analytics 4 (GA4) is being implemented. Universal Analytics (a.k.a.

Analytics 91

Analytics Google Track Data 91

Bloomerang

AUGUST 16, 2021

Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. That’s why you need an analytic, numbers-based perspective to strategy and planning. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 107

Analytics Digital Tools Measure 107

TechImpact

JUNE 19, 2014

Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Start measuring, and reporting. Keep measuring. And for good reason. Start Small.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Association Analytics

FEBRUARY 20, 2024

One example of thought leadership is this blog! Association Analytics also hosts a webinar series, Navigating the Member Journey Using Data, to helpassociations better understand how their data can help transform their association. The post Create a Winning New Member Strategy in 3 Easy Steps appeared first on Association Analytics.

Create 169

Create Strategy Associations Registration 169

Qgiv

OCTOBER 11, 2023

At least one of the criteria for measuring a successful year is related to your financials. For example, does your fundraising team know how to tell if a donor or other funder meets the criteria to become deeply engaged? Measuring business intelligence However, our research shows about 84% of nonprofits lack such profiles.

Measure 52

Measure Business Retention Profile 52

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

JULY 6, 2023

You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. Here’s an example of what this would look like: Let’s say your organization is an animal shelter. For example, let’s say your nonprofit has a good track record with grant writing. Let’s get started.

Examples 117

Examples Guide Model Nonprofit 117

Media Cause

OCTOBER 25, 2023

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the many changes that Google has made this year—the biggest being the launch of Google Analytics 4 in July 2023. What Is a ‘Google Tag?’ Learn more about our MarTech services.

Google 59

Google Tag Analytics Impact 59

Association Analytics

APRIL 8, 2021

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, your organization may have a 2021 goal of “increasing membership.” Most often, you’ll use at least one measurement. Formulate SMART Goals.

Goal 192

Goal Data Articulate Analysis 192

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story Metrics 52

Association Analytics

APRIL 4, 2022

Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. For example, you may have wanted to ask questions like: “What if we hosted our event for free?”. For example: Did you invest in an additional platform for your virtual event? How to Get Started.

Hosting 321

Hosting Virtual Associations Analytics 321

Pamela Grow

OCTOBER 30, 2023

Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. For example, let’s say you want to increase the total number of supporters enrolled in your monthly giving program. For example, you want to grow your monthly giving program by 20% by the end of the fiscal year.

Analytics 52

Analytics Data Giving Metrics 52

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Let me give you an example. Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? Medium (utm_medium).

Donor 294

Donor Track Campaign Facebook 294

Association Analytics

APRIL 1, 2024

Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Contact us at any time to speak with one of our data-loving experts.

Data 210

Data Strategy Associations Survey 210

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers.

Associations 318

Associations Data Registration Analytics 318

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

Data 169

Data Analytics Associations Registration 169

Bonterra

APRIL 13, 2024

Learn more Measure program outcomes in real time Built-in reporting Bonterra’s native reporting tool empowers grants administrators to measure program outcomes, not just outputs. Measure impact according to your company’s specific needs with drill down and self-service dashboard builder capabilities.

Grant 52

Grant Software Management Analytics 52

Nonprofit Tech for Good

DECEMBER 13, 2021

It can also be used to measure progress and keep the planning team focused. Step 3: Examine Analytics and Collect User Feedback. A web redesign is an excellent opportunity to do a deep dive into your analytics data to get a picture of your website’s overall health and decide if it is meeting your goals and expectations.

Websites 305

Websites Analytics Project Proposal 305

.orgSource

DECEMBER 26, 2023

Smart analytics can show us both what members want in the moment and predict what they will need in the future. Smart analytics can show us what members want in the moment and what they will need in the future. Leaders set the example for each of these qualities in their organizations.

Associations 221

Associations Skills Culture Environment 221

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106

Analytics Google Digital Free 106

Candid

APRIL 20, 2023

As you define your goal(s), also think about how to measure it. Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Here are two experiments we’ve shared as examples.

Social Media 98

Social Media Data Strategy Media 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.

Measure 103

Measure Learning Metrics Social Media 103

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

Metrics 100

Metrics Social Media Measure Media 100

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Google Analytics is helpful at suggesting common goal types.

Analytics 28

Analytics Goal Conversation Rate 28

Candid

MAY 10, 2023

Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Examples of campaign objectives and goals include: Building awareness of your nonprofit by increasing new website visitors by 20% in six months. Step 5: Launch, measure, and optimize It is time to launch your communications campaign.

Communication 98

Communication Campaign Channel Measure 98

DNL OmniMedia

AUGUST 1, 2023

Data analytics and technology are revolutionizing the healthcare industry. Artificial Intelligence There is a lot of buzz surrounding AI technologies and rightfully so, as the AI healthcare market is measured to be worth $38 billion by 2027. AI’s range of applications is diverse and is expanding as new case studies arise.

Trend 52

Trend Technology Analytics Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). The State of Learning Analytics in 2012: A Review and Future Challenges.

Analytics 97

Analytics Teach Training Train 97

Media Cause

FEBRUARY 24, 2023

In October 2022, Google announced they would replace their Universal Analytics (UA) with their next-generation measurement solution Google Analytics 4 (GA4) , on July 1st, 2023. At first glance, this seems like a generous offer, but there are a few things to consider before letting your analytics go on autopilot.

Analytics 52

Analytics Google University Alternative 52

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 84

Tools Donor Fundraising Survey 84

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Greater Giving

SEPTEMBER 12, 2023

Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. Impact measurement: Have open discussions about the effectiveness of AI and decide how you will monitor its success.

Team 98

Team Tips Fundraising Training 98

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Facebook Custom Landing Tabs + Measurement = Best Practice. While custom tabs might look nice and can be strategic, if you don’t measure – it’s a waste of time. On my Facebook page, I asked nonprofit people to show examples of customized landing pages. Here’s a couple of examples.

Measure 102

Measure Facebook Practice San Francisco 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. “ For example, during Hunger Action Month in September, Feeding America created a tab on their Facebook page where people could share a different action every day.

Feeds 102

Feeds Social Media Measure Summary 102

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. They help to measure performance and see how far along you are in meeting campaign goals or even a secondary goal, like cultivating and engaging audiences. .

Guidelines 52

Guidelines Track Practice Analytics 52