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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? You can glean a lot of insights about your members once you get your association on board with engagement analytics. Start discussing what metrics will help you make overarching decisions.

Analytics 169
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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Here are examples of success metrics broken down by three common channels: List Preparation.

Analytics 169
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. By adding a new membership type, you can create an entirely new audience and potential member base for your association. One example of thought leadership is this blog!

Create 169
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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Let’s build your business case to make data analytics a top priority: 1.

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How to Start Your Data Analytics Journey

Association Analytics

The team at Association Analytics often hears questions like, What exactly is data analytics? What’s the difference between analytics and reporting? First: Reporting vs. Analytics. With analytics, you try to aggregate data over time and across data sources for a 360-degree view of your members and their activities.

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

Any time you see an impressive Google Grant case study , the metrics are always made possible through conversion tracking. . Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. We want to make sure that Google Analytics is linked to Google Ads.

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The Importance of Data Analytics for Fundraising Events

Achieve

Let's explore how data analytics can be strategically applied to crucial components of your fundraising event, helping guide you towards making more informed decisions and impactful outcomes. Email Outreach Before your event begins, building excitement and driving participation is crucial to your success.