Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.” A Few Good Web Analytics Tools.

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Analytics Data Analysis Chart 65

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. A/B Test Email Content. Use your UTMs.

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email Marketing Test Mail 104

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Fundraisers have other metrics available. Any number of variables can influence these metrics. It’s surprising to see how statistically significant such seemingly small changes can be.” Actual revenue generated is another datapoint.

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Test email Spam United States 52

Gyrus

NOVEMBER 3, 2016

Statistics are not just limited to the baseball field. Statistics are powerful. We are living in the golden age of reporting, where statistics are feeling less like math and more like real world functionalities that are understandable and accessible. So you may be asking yourself where is the linkage to learning programs?

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Learning Organization Statistics Cleveland 61

Whole Whale

SEPTEMBER 8, 2023

Use statistics to vividly demonstrate the scale of the problem being addressed. Immediacy and response are key, even as short-form content proliferates. The metrics showed the ads were not effectively driving growth. Google Analytics is a must-use tool to help understand your campaign performance.

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Lesson Fundraising Digital Test 59

NetWits

NOVEMBER 11, 2010

I’m sure more people will come in the door to read the content because of the title. Then back it up with great content. Now, I firmly believe in keeping your email clean and free of unnecessary imagery (as well as unnecessary content), but going 100% plain text is a step in the wrong direction. Lacking Analytics.

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email Profit Registration Review 212

Top Nonprofits

MARCH 12, 2021

Consider making some small tweaks to the tone of your content to make it more fun, casual, and relatable. According to Double the Donation’s fundraising statistics , between $4-$10 billion in matching gifts goes unclaimed each year. Providing insights into fundraising metrics and trends. Predicting outcomes.

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Trend Campaign Fundraising Mobile 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

Set Program Goals & Metrics. Clarify quantifiable outcomes or metrics that can be easily measured on a routine basis. If you want to go for extra credit, you can also do sector benchmarking with resources like B Analytics and CSR HUB. Collect this content from Day 1, and share through all your channels, as outlined above.

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Measure Impact Program San Francisco 50

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor?

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Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Before we go too far, let me start by saying, “Content is King.” Without great content, the following tactics and tools are limited at best. Focus on producing great content all the time. 1) Learn From Your Content If you’re not learning you’re getting dumber! What content is being viewed for the longest time?

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Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. Why bother having a web site at all? Your site, zenofnptech.org, is already on Quantcast.

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Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. It is used to improve content, messaging, and engagement on specific channels.

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Culture Data Measure Social Media 115

NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. What would an extra 1,000 web visitors a month mean to the organization based on our current statistics?

Technology 52

Technology Adwords Analytics Analysis 52

Connection Cafe

AUGUST 28, 2018

Statistical findings, such as those featured in my paper, are based on the rule , and not the exception. This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. Hopefully it will be the former!

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Giving Analysis Gift Analytics 21

Nonprofit Tech for Good

JANUARY 10, 2022

If they have valuable content that will spark engagement or if they provide pertinent information that people search for, they will likely get a lot of value out of the Google Grants. Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website.

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Google Grant Guide Nonprofit 341

CauseVox

MAY 11, 2023

Your organization probably generates and collects a lot of data, and AI-powered data analytics tools can help you gain insights into donor behavior, program outcomes, and other key metrics. Functionality : Some key features include customizable templates, integrations, analytics and reporting, and multilingual support.

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Tools Amazon Analytics Language 58

sgEngage

MARCH 31, 2023

Bureau of Labor Statistics , productivity is a measure of economic performance that compares the amount of goods and services produced (output) with the amount of inputs used to produce those goods and services. Display metrics for fundraising goal amounts, donations raised to date, and progress toward goals. According to the U.S.

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Product Data Metrics Knowledge Worker 86

Nonprofits Source

NOVEMBER 21, 2022

Ideally, it is full of high-quality and relevant content about your nonprofit’s history, current campaigns, and future goals. Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. Tip 4: Consult Microsoft’s Analytics Options.

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Grant Nonprofit Digital Metrics 97

DNL OmniMedia

OCTOBER 5, 2020

Consider these statistics : 1 in 5 Americans access the Internet primarily through a smartphone. Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Specifically, define the metrics that are most interesting and useful for your organization. Let’s dive in.

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Effective Marketing Press Review 52

Nonprofits Source

MARCH 21, 2018

Social Media Marketing Statistics. SOCIAL MEDIA MARKETING STATISTICS. The statistics are more compelling when you dig into them by platform. Facebook Statistics For Nonprofits. Twitter Statistics For Nonprofits. YouTube Statistics For Nonprofits. Instagram Statistics For Nonprofits.

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Social Media Resource Marketing Media 109

AccelEvents

DECEMBER 17, 2020

Without obvious social cues or visuals, how will you know what is happening in the virtual event space, whether or not people are enjoying themselves, and whether or not they are engaging with the content? To fully understand if you’ve hosted a successful virtual event, you need to take a dive into event data and analytics.

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Virtual Measure Registration Rate 52

AccelEvents

DECEMBER 17, 2020

Without obvious social cues or visuals, how will you know what is happening in the virtual event space, whether or not people are enjoying themselves, and whether or not they are engaging with the content? To fully understand if you’ve hosted a successful virtual event, you need to take a dive into event data and analytics.

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Virtual Measure Registration Rate 52

Byte Technology

FEBRUARY 21, 2017

, but for the do-it-yourselfers out there—those who have the time and interest to really delve into their site’s inner performance—there are some great tools that can help reap the benefits of comprehensive analytical info. With it you can compare all sorts of different content, from themes to CSS variations to post titles and headlines.

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WordPress Test Site Plugin 100

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

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Ideas Online Fundraising Tips 79

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. These reports can include stories of program success, testimonials from program participants, and statistics that show the impact of your nonprofit’s work.

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Donor Management Guide Retention 52

CauseVox

NOVEMBER 26, 2023

They have the power to inspire, engage, and ignite action in ways that data and statistics alone cannot. StoryBrand Framework There are two major ways you can think about crafting stories, and you can test this through donor research and data analytics to see which is more successful for you. Again, authenticity is key.

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Storytelling Impact Arts Nonprofit 82

The Modern Nonprofit

FEBRUARY 20, 2024

Unlike paid traffic from ads, organic traffic comes from people organically discovering your content while searching for information online. By ranking higher in search engines for relevant keywords, more people can discover and access your nonprofit site and content. Shows content popularity. It builds credibility and trust.

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Websites Guide Impact Metrics 59

Tech Soup

MAY 24, 2011

Even if you never need to code a single line of your site, arming yourself with an understanding of how HTML, CSS, and content management systems (CMSs) are used to build webpages can help you every step of the way. Week 4: Content Management Systems. Week 5: Metrics and Analytics. Week 2: HTML, CSS, and Beyond.

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Websites Open Source Library Analytics 48

Qgiv

SEPTEMBER 29, 2021

Alexa works closely with other members of the Giving Sciences team, clients, internal account service, Media and Creative teams, and strategically aligned vendors, to manage and deliver innovative analytics solutions on time, on target and within budget. Are you segmenting and watching sustainer-specific metrics? It’s not debatable.

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Donor Alexa Gift Social Media 59

Gyrus

JULY 26, 2016

The LMS is vital in organizing these different types of learnings, as well as shaping the way in which you interact with training and development content. From the way in which materials and content are written, all the way to the manner in which they are being hosted. Mobile Content. What’s New with the LMS?

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eLearning Mobile eLearning Industry Training 66

NonProfit Hub

JUNE 4, 2015

Take opportunities to get your audience engaged with your emails to see who is reading and interacting with your content. Taking a look at overall analytics to study the statistics of opens and clicks is necessary, but don’t put all of your stock into blanket analytics. Instead, look at how individuals respond to things.

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Spam Rate ROI email 28

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. Unique Blog Readers (content consumption ???

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Measure Social Media Tools Technorati 50

Bloomerang

SEPTEMBER 12, 2022

Use this data to see how your supporters are engaging with your video content. You use those insights to drive predictive analytics. These predictive analytics are called Guidons. Statistics show that $4-$7 billion is left on the table every year in lost matching gift revenue. Causevid’s pricing.

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Software Fundraising Nonprofit Platform 82

Get Fully Funded

JULY 23, 2023

The key to Facebook is to post content your audience wants to see. Investing in compelling videos on your YouTube channel gives you content for your YouTube audience, and you can market that content across other channels. Just keep posting content your audience will love and see what happens.

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Social Media Media Strategy Social 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

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Reflection Measure Technorati ROI 50

NonProfit Hub

JUNE 16, 2016

Your audience impacts your social media strategy and content choices, both of which are working together to achieve your goals. You can analyze their interests and what they do online over time through data and social media analytics. There’s help at your fingertips.

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Social Media Audience Media Strategy 28