Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? One example of thought leadership is this blog!

Create 169

Create Strategy Associations Registration 169

3rd Sector Labs

MAY 14, 2014

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics? Why is fundraising data analytics important?

Analytics 170

Analytics Data Fundraising Database 170

Nonprofit Tech for Good

APRIL 2, 2023

4) Stewarding and Engaging Donors One of the best things about ChatGPT is its ability to assist with donor stewardship, which is critical to boost donor retention. This information can then be given to your donors and used on your marketing channels. Predictive analytics help ensure that no potential donations are left on the table!

Tools 361

Tools Fundraising Analytics Analysis 361

Association Analytics

JULY 28, 2021

Today’s digital world offers tons of channels to share your content, which is great. This will ultimately save you time and money, and provide members with more value that leads to increased engagement and retention. But it also means tons of content for you to produce and tons of sources to track.

Content 169

Content Data Strategy Retention 169

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. This will ultimately save you time and money, and provide members with more value that leads to increased engagement and retention. Yes, an analytics company said that! Association Analytics is here to help. Ask and observe your members.

Taxonomy 169

Taxonomy Content Data Strategy 169

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. What is the difference between donor acquisition and retention? Donor retention is how many donors continue to support your organization year over year. While different, these concepts are related.

Fund 52

Fund Donor Strategy Search 52

NetWits

JUNE 13, 2011

What I do know from this Target Analytics study is that ignorance and sloth are ruinous. If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want?

Channel 118

Channel News Mail Blogger 118

Nonprofit Tech for Good

JANUARY 13, 2020

Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause. 3) Send to Social Media.

Action 340

Action Donation Mobile Social Media 340

Nimble AMS

JUNE 4, 2022

Use AI and predictive analytics to assess which individuals are most likely to attend upcoming events. TECH TIP: With Nimble AMS, you can leverage Salesforce’s Einstein AI and predictive analytics to better understand member behavior and personalize your approach to member engagement. Track member engagement through your AMS.

Associations 121

Associations Goal Technology Analytics 121

Nimble AMS

MAY 25, 2022

An AMS is an invaluable tool to optimize your operations and boost member recruitment and retention. . Nimble AMS delivers a highly personalized member experience with the power of AI and predictive analytics, configurable reports and dashboards, and easy integration with career center resources and learning management software (LMS).

Associations 130

Associations Technology Adopt Industry 130

Get Fully Funded

JANUARY 24, 2024

Create a New Donor Welcome Series It’s crucial to start cultivating positive relationships with donors right from the start of their involvement with your nonprofit—after all, the average retention rate of first-time donors is under 20%. About the Author Caitlin leads the brand, creative and overall go-to-market strategy for Redpath.

Relationship 59

Relationship email Donor Wisconsin 59

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 74

Action Report Practice Fundraising 74

Nonprofit Tech for Good

APRIL 23, 2019

Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? A big partner implies resources and stability, but it also comes with bureaucracy and more channels to work through. 5) Outcomes and Analytics. Outcomes matter.

Metrics 261

Metrics Nonprofit Profile Platform 261

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

Giving 120

Giving Retention Metrics Demographics 120

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors.

Benchmark 144

Benchmark Internet Report Giving 144

sgEngage

JULY 15, 2023

Donor management centers around proactively fostering relationships with donors and leveraging donor data to cultivate donor interest, maximize retention, and utilize donor resources effectively. This kind of meaningful outreach and accountability encourages donor enrichment and interest.

Management 52

Management Donor Blackbaud Retention 52

M+R

MARCH 19, 2021

We’ve been experimenting with using advanced analytics combined with creative testing to deliver the right message to the right audiences in the right channel—resulting in higher donor retention, cheaper acquisition, and a pretty excellent return on investment. Want to know more?

Audience 63

Audience Data Profile Demographics 63

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. I’m sure you’re using at least one of these social media channels. Develop an acquisition strategy for your top one or two social media channels. Unlike your social media channels, you have complete control.

Donor 84

Donor Social Media Websites Content 84

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nimble AMS

JANUARY 20, 2022

Personalization – The study shows that Pros with poor member retention in the past year tend to report worse member data. They’re also ideal channels to deliver what the study shows are top benefits for members (see chart in tip number 1 above), including industry news and information, training, certifications, and networking.

Associations 78

Associations Studies Trend Data 78

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. Use a fundraising dashboard to visualize data analytics. Use a fundraising dashboard to visualize data analytics. But are you using your online tools effectively enough to connect with donors?

Platform 52

Platform Donor Online Social Media 52

Qgiv

OCTOBER 9, 2023

Just adding an employee giving program can increase employee retention! Use more than one marketing channel You don’t have to limit your cause marketing campaign to just one marketing channel. Take advantage of the many marketing channels at your disposal to maximize the number of people your campaign connects with.

Causes 52

Causes Marketing Impact Guide 52

Qgiv

JANUARY 8, 2024

Diversifying your fundraising channels can help you reach more donors by making giving convenient for them. This level of personalization not only enhances donor satisfaction but also boosts retention rates by encouraging your donors to stay engaged with your cause! Be authentic. Make data-driven decisions.

Trend 52

Trend Raise Tools Tips 52

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 94

Relationship Donor Build Tips 94

NonProfit Hub

DECEMBER 27, 2019

The donor retention rates would go up too because donors would find it easy to give again and again. . With the various platforms and the different communication channels that it has on offer, your organization can reach tons of different audiences. . You want to make it as easy as possible to give. Social Media Marketing.

Game 70

Game Tips Fundraising Retention 70

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing. Essential companion reads for this article are our Beginner’s Guide to Analytics and our Guide to Custom Analytics Dashboards for Nonprofits. Conversions by referral channel. This is the big one.

Track 52

Track Digital Marketing Analytics 52

sgEngage

NOVEMBER 15, 2022

At this year’s virtual bbcon, Ashley Thompson (Managing Director, Blackbaud Institute) and Lawrence Henze (Analytics Architect, Senior Principal, at Blackbaud) expanded on the data and insights from this report to offer a roadmap to build a strategy for resiliency.

Build 69

Build Strategy Blackbaud Philanthropy 69

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. According to Target Analytics , the average nonprofit is missing out on $3,781,461 in untapped giving potential. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Qgiv

OCTOBER 18, 2022

Email has the highest return on investment of any marketing channel ($40 for every dollar spent!), Check your email analytics. Before you start planning your Giving Tuesday email campaign, take a look at your email analytics. It’s no secret that email is one of the most effective ways to communicate with donors and fundraise.

email 52

email Campaign Strategy Giving 52

The Science Behind Engaging your Supporters

JUNE 6, 2019

Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. Donor asks will become more targeted and fundraisers will have better guidance in when to ask and in what channel to ask first. DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors.

Washington 101

Washington Analytics Boston Companies 101

Whole Whale

SEPTEMBER 8, 2023

Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Focus on optimizing donation channels for mobile. For nonprofits, this means focusing on donor participation and retention rather than just total dollars raised or how good something looked. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

DNL OmniMedia

MAY 13, 2021

Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. The more personalized your appeal becomes, the more likely you are to build a longer-term relationship with your donors and increase overall donor retention with these strategies: .

Mail 52

Mail Integration Digital Strategy 52

Qgiv

JULY 28, 2021

And if your data shows that you have a following of highly engaged supporters on your social channels, you can focus on using mobile to secure additional gifts from your followers. After all, 58 percent of nonprofit social media engagement happens on mobile, according to Nonprofits Source. Is my donation page effective for mobile users?

Mobile 52

Mobile Question Data Help 52

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Top feature: Users gain insight into online traffic, transaction times, website visits by device type, and conversion rates with real-time analytics.

Software 85

Software Free Tools Adobe 85

Allegiance Group

JUNE 7, 2023

While nonprofit organizations should always actively recruit new supporters, you need to maintain a healthy balance between acquisition and retention. A 2022 Fundraising Effectiveness Project study found while overall fundraising grew by 2.25%, retention rates declined. Learn the best ways to acquire new donors through this channel.

Donation 52

Donation Practice Fundraising Gift 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 Anemic acquisition and poor retention have created a perfect storm for fundraising troubles. Retention, Retention, and Retention.

Data 118

Data Hurricane Fundraising Disaster 118