NetWits

JUNE 13, 2011

What I do know from this Target Analytics study is that ignorance and sloth are ruinous. If we are to tackle this situation (and improve the retention rates of all supporters) we need to look again at our websites and ask ourselves if they give donors what they want? In MultiChannel Donors: Real? Where to go from here.

Channel 118

Channel News Mail Blogger 118

Nonprofit Tech for Good

JANUARY 13, 2020

Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 4) Add to Mailing List. Thanking your supporters after giving is crucial to donor retention and making them feel more connected to your cause. 3) Send to Social Media.

Action 339

Action Donation Mobile Social Media 339

NetWits

MAY 31, 2011

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Key Findings: The majority of giving still comes from offline channels, but online continues to be a significant source of giving and new donors.

Benchmark 144

Benchmark Internet Report Giving 144

Get Fully Funded

JANUARY 24, 2024

Create a New Donor Welcome Series It’s crucial to start cultivating positive relationships with donors right from the start of their involvement with your nonprofit—after all, the average retention rate of first-time donors is under 20%. About the Author Caitlin leads the brand, creative and overall go-to-market strategy for Redpath.

Relationship 59

Relationship email Donor Wisconsin 59

Bloomerang

AUGUST 21, 2023

Craft personalized thank-you messages and updates to strengthen relationships with donors and enhance donor retention. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences.

Action 73

Action Report Practice Fundraising 73

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

Bloomerang

MAY 10, 2022

We’ll explore: How does donor stewardship impact donor retention? How does donor stewardship impact donor retention? Your donor retention rate measures how many donors continue to give to your organization over time. Your donor retention rate measures how many donors continue to give to your organization over time.

Relationship 93

Relationship Donor Build Tips 93

sgEngage

NOVEMBER 15, 2022

At this year’s virtual bbcon, Ashley Thompson (Managing Director, Blackbaud Institute) and Lawrence Henze (Analytics Architect, Senior Principal, at Blackbaud) expanded on the data and insights from this report to offer a roadmap to build a strategy for resiliency. Your communications shouldn’t be “one-size-fits-all.”

Build 68

Build Strategy Blackbaud Philanthropy 68

Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Sending a recurring newsletter or print mailing to engage supporters. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Allegiance Group

JUNE 7, 2023

While nonprofit organizations should always actively recruit new supporters, you need to maintain a healthy balance between acquisition and retention. A 2022 Fundraising Effectiveness Project study found while overall fundraising grew by 2.25%, retention rates declined. Reach out to major donors. To put it simply, it depends.

Donation 52

Donation Practice Fundraising Gift 52

Qgiv

OCTOBER 21, 2021

Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. According to Target Analytics , the average nonprofit is missing out on $3,781,461 in untapped giving potential. What do we mean by “data?”.

Data 69

Data Metrics Nonprofit Analysis 69

Neon CRM

JUNE 16, 2023

For example, if they previously gave $50, you might give options of $40, $50, and $60 to encourage retention and increase giving. You taper off the most expensive and time-consuming recognition channels to the smallest group of donors. Some of your more analytic donors may prefer hard data.

Map 52

Map Donor Guide Newsletter 52

NTEN

SEPTEMBER 19, 2011

We'll cover the how-to of integrating direct mail – still the biggest giving channel – with on-line giving and social media tools in your fundraising campaigns at " Fundraise Everywhere: Coordinating Your Campaigns & Appeals ". > > Learn more and register today. > Learn more about "The Email Fundraiser's Toolkit".

Fundraising 59

Fundraising Mail Offline Channel 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 11, 2012

These trends are based on Target Analytics’ evaluation of transactions from 77 organizations, including over 37 million donors and more than 77 million gifts totaling over $2.4 These nonprofits are primarily focused on direct mail and online giving. We know that the use of analytics in fundraising is not a new concept.

Data 118

Data Hurricane Fundraising Disaster 118

DNL OmniMedia

JULY 14, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Along with email, nonprofit databases can also accomplish this with direct mail, addressing each supporter by their name in a personalized message. Juggling all of these tasks is where nonprofit database software comes in. Engagement history.

Database 52

Database Software Template Nonprofit 52

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 42

Channel Case Study Fundraising Offline 42

Connection Cafe

MAY 13, 2019

To do that, let’s examine some key findings from the most recent Alumni Annual Giving report, a comprehensive analysis produced each year by Blackbaud Target Analytics. This report unpacks some of the key ways these strategies have had an impact on retention, reactivation, acquisition and donor migration (upgrading and downgrading).

Report 21

Report Strategy Giving Analysis 21

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Donor retention is the key to unlocking a successful fundraising strategy. A fundraising app that also prioritizes retention will go a long way in making it happen.

Org 80

Org Raise Tools Help 80

NTEN

JUNE 8, 2011

We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel? Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail. The lesson?

Donor 58

Donor Offline Mail Channel 58

Bloomerang

NOVEMBER 10, 2023

Therefore, one of the best ways to encourage donors to make major gifts is by building relationships with supporters and focusing on donor retention and stewardship. Follow up on a different marketing channel, such as social media. Track marketing metrics such as email open and click-through rates and social media engagement analytics.

Gift 97

Gift Raise Guide Relationship 97

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Nonprofit 59

Care2

MARCH 23, 2009

According to the donorCentric study published by Target Analytics, which gathered data from 25 large nonprofit organizations ranging from CARE to Amnesty International, many nonprofits have mastered raising money from Direct Mail campaigns, but haven’t quite figured out how to replicate their fundraising success online.

Channel 28

Channel Fundraising Case Study Offline 28

Qgiv

FEBRUARY 13, 2023

You should also be able to integrate with your email marketing tools so you can easily share your event registration page with your mailing lists! With interactive dashboards, you can view your donors’ information and interactions at a glance and get suggestions for how you can improve your retention rate.

Registration 52

Registration Software Nonprofit Gift 52

NTEN

SEPTEMBER 24, 2009

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. That said, actual repeat giving from donors via a social network is likely understated because many of these donors have been introduced to this channel of giving less than 12 months ago. Perhaps even a phone call.

Donor 84

Donor Online Mail Social Network 84

Connection Cafe

JULY 18, 2017

Because of this, colleges wishing to outpace the sector as a whole will need to focus on embracing best practices in donor communications, retention, and stewardship. Finally, schools will need to make smart decisions about resource deployment based on donor analytics and internal data.

University 30

University Report Fundraising United States 30

Qgiv

NOVEMBER 13, 2023

Social media analytics are a good source of information about your profile’s followers as well. There are a few ways you can use your donor segments to boost your organization’s fundraising and donor retention. Different communication channels Don’t limit your donor segmentation to your email lists or social media followers!

Effective 109

Effective Donor Guide Social Media 109

sgEngage

APRIL 8, 2022

The eighth annual Blackbaud Target Analytics donorCentrics Sustainer Summit brought together 36 of the nation’s large national fundraising organizations to share results and discuss sustainer growth and retention strategies against the backdrop of the pandemic and other significant events that impacted donors and giving in 2020 and 2021. .

Blackbaud 81

Blackbaud Analytics Retention Channel 81

Connection Cafe

SEPTEMBER 21, 2012

Sustaining giving is the most valuable investment your organization can make - it's cost-effective and encourages retention and engagement. Carol's session approaches sustainers from the analytics side - why you want to have them, how to find them in your file and how to effectively solicit them.

Giving 34

Giving Europe Blackbaud Analytics 34

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Sound good?

Donor 52

Donor Management Guide Retention 52

NTEN

SEPTEMBER 12, 2011

or to be added to you mailing list (paper or electronic). It's also a good idea to track your retention rate year-over-year as one of your performance indicators. Learn more about the social media your participants frequently use to solicit engagement with your social media channels. The Extras.

Raise 77

Raise Data Help Money 77

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

JULY 26, 2011

We all know that multi-channel marketing isn’t new, but data on what exactly organizations are doing with it isn’t necessarily well documented. We wanted to look closely at the best practices organizations are taking within the world of multi-channel marketing. Author: Sara Spivey. The process of proving ROI is complex.

Integration 32

Integration Marketing Org Channel 32

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. We will improve overall donor retention by 5% (to 50% overall) by creating and implementing a donor-centered stewardship plan. Direct mail.

Guide 127

Guide Fundraising Social Media Channel 127

Connection Cafe

APRIL 27, 2015

The number of channels we have to work with is growing so fast that even the term multi-channel marketing seems like an understatement. And numerous studies have shown that doing this well yields increases in retention rates and lifetime value. Today, we are interested in continuous conversations across many channels.

Marketing 20

Marketing Channel Interaction Calendar 20

Connection Cafe

JANUARY 4, 2016

Even small changes in donor retention practices can make a significant difference. With proper data quality, you will have a solid foundation to build out advanced analytics and optimize your fundraising program this year, and for years to come. Richard Becker, President, Target Analytics, Blackbaud. Fight for every donor.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

CauseVox

DECEMBER 8, 2023

Consider all income sources, including individual donations through various channels. Understanding Your Donors To strengthen ties with supporters and build lasting relationships, consider starting with two key strategies: crafting donor personas and leveraging data analytics.

Develop 72

Develop Calendar Nonprofit Retention 72

Connection Cafe

FEBRUARY 23, 2017

This was a 21% year-over-year increase and represents a continuing shift by donors to consumer-oriented engagement channels. If you’re using a website analytics tool like Google Analytics, jump in there to see how much of your web traffic is coming from mobile users. You should also remind people to join your mailing list.

Technique 55

Technique Donor Online Results 55