article thumbnail

Build a Marketing Dream Team—Welcome AI

.orgSource

Backlink analysis—Identify high-quality links to other websites that increase your site’s authority and its position in the search. One that comes immediately to mind is the SWOT analysis,” Jane said. A SWOT analysis is a task AI could help you launch. and meta descriptions (Html summaries of page contents.) Industry reports.

Team 221
article thumbnail

Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Data analysis tools are helping organizations of all sizes to automate, streamline, and standardize processes so they can measure and optimize performance. As part of your strategic plan, conduct a SWOT analysis with input from across the organization including finance, volunteers, board members, and fundraisers.

Measure 88
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

Fundraising software, like DonorPerfect, can help you track these figures making it easy to determine your return on investment (ROI). This solicitation analysis report is a great report to showcase your ROI as it takes into account how many people were solicited, associated expenses, and the amount raised through the effort.

Goal 300
article thumbnail

How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Analyzing your nonprofit’s data and industry trends can uncover insights about: Existing donors. Conducting a marketing opportunity analysis. Track trends. The market landscape.

Mail 52
article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

The key, though, is doing it in a way that delivers maximum ROI. This should generate enough data to give you a good sense of your cost per action and ROI. Keep in mind that you’ll be able to monitor your campaign’s performance and turn it off at any time if the ROI dips below the threshold you want to hit. He holds an M.A.

Facebook 242
article thumbnail

Social Media ROI: The Metrics and Strategies

Care2

The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. While this session wasn't a primer, Beth's four 'I's, plus the discussion on objectives and SMART analysis, are a fantastic starting point.

ROI 57
article thumbnail

Annual M&R Benchmarks Study Released

Beth's Blog: How Nonprofits Can Use Social Media

There is a quite a lot of data as well as useful analysis from M&R. But overall the trend is that nonprofits are reaching more people more frequently in more places, and in return they’re seeing increases in revenue. I was most interested in seeing what the trends were on digital ad spending, including social ads.