TechImpact

NOVEMBER 17, 2014

Image courtesy of Nonprofit Information. Have you and the decision makers at your nonprofit ever been sitting around a table trying to decide which demographic you should target during an upcoming donation campaign? Well, predicting your nonprofit’s fundraising potential is not a mystery. Political giving.

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Donor Giving Help Demographics 166

TechImpact

MARCH 13, 2014

Image courtesy of The Fundraising Authority. Have you and the decision makers at your nonprofit ever been sitting around a table trying to decide which demographic you should target during an upcoming donation campaign? Well, predicting your nonprofit’s fundraising potential is not a mystery. Previous giving to your nonprofits.

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Donor Giving Help Demographics 184

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Click to see larger image. To create a listening post to understand the questions and concerns from nonprofits about implementing an effective Facebook presence. To engage and discuss techniques and tips for using Facebook effectively for nonprofits. Here are some metrics that I use to harvest insights on those questions.

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Metrics Benchmark Facebook Experiment 97

DipJar

SEPTEMBER 12, 2022

By recognizing and learning from the marketing mistakes that hold nonprofits back , you’ll have everything you need to drive success. . It’s about strategically planning how you’re going to get your nonprofit in front of the people who will best connect with your mission. . Producing irrelevant content. Neglecting site design.

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Marketing Social Media Nonprofit Integration 52

Media Cause

APRIL 22, 2022

Asking for support of one kind or another is a big part of nonprofit email marketing, and it’s crucial to always have a place for people to support your mission in your emails. Most email marketing providers have some level of analysis you can run on your emails. Show + Tell. Check + Clean Email List Periodically. We’re here to help!

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email Practice Marketing Test 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

Visual marketing is becoming an important part of the online marketer’s tool box – especially because images are global, easy to digest, and distributable. This guide for business marketers is relevant to nonprofits. Is your nonprofit experimenting with Instagram? What have you discovered?

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Marketing Hype Photography Measure 109

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

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Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

(KD Paine and I will be collaborating on a project in the coming months). The workshop shared a landscape analysis of what’s already out there from the various industries in order to build a clear understanding of what’s in place and what isn’t in terms of social media measurement valid metrics.

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Measure Social Media Media Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

That purpose, of course, is to build a life-long relationship with alumni of your nonprofit’s program or school so that they are a donor and champion for your organization. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Images work for engagement.

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Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

” Livestrong is one of the nonprofit early adopters that has published their brand page using the new format. Go through the tour and take notes. See if your old profile image works with the new format. You might also want to check out how some brands have already implemented the changes. Mashable has this post.

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Change Tips Help Facebook 117

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Remember your goal is persuading consumers. Helping real people should be the star.

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Lesson Fundraising Digital Test 59

Bloomerang

AUGUST 30, 2023

Your nonprofit is quickly growing, bringing in more donations than ever before and fostering a strong donor base. This resource was made for nonprofits like yours! The right fundraising solution can serve your nonprofit for years to come and dramatically increase your revenue. Peer-to-peer fundraising pages.

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Software Guide Fundraising Platform 92

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

Click to see the larger image. I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. The secret sauce to success for nonprofits and social media is reflecting in action. By the end of the conference, the total had climbed to $3,774.

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Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. In this guide, we’ll explore the basics of donor acquisition and some nonprofit digital marketing best practices for finding new donors. Nonprofits usually report retention as a percentage.

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Fund Donor Strategy Search 52

Qgiv

JUNE 10, 2022

Hosting fundraising events, whether online or in person, can yield great rewards for nonprofit organizations. The livelihood of any nonprofit usually rests on receiving donations from individual and corporate giving, legacy planning, and fundraising events. Types of Online Fundraising Events. Text-to-give.

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Digital Marketing Online Fundraising 52

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. Know What You’re Looking For: 2 Types of Fundraising Apps There are two types of fundraising apps you should be aware of: nonprofit-facing, and donor-facing.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? And you shared them! Here's what I learned. Observations.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

The presentations and recordings are available online for free and if you work for a nonprofit and want to learn more about social media, definitely worth reviewing. As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. Where do you look for standard metrics?

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ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. Why Your Nonprofit Should Streamline Social Media Social media is still relatively new. Many nonprofits and individuals have jumped in without thinking strategically.

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Social Media Media Tips Social 98

DNL OmniMedia

FEBRUARY 16, 2022

Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. This guide will cover an overview of what a nonprofit digital strategy is and how you can plan one for your organization. What is a digital strategy for nonprofits?

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Digital Strategy Create Phase 98

CauseVox

MAY 11, 2023

It’s truly amazing to see how fast artificial intelligence (AI) has evolved and transformed various industries, including the nonprofit sector. As a nonprofit professional, you’ll be thrilled to know that AI is your new secret weapon for elevating your operations, fundraising, and outreach efforts.

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Tools Amazon Analytics Language 58

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Click through for larger image. Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. And the fact that Metrics alone are meaningless.

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Analytics Web Metrics ROI 50

Tech Soup

DECEMBER 13, 2013

Conducting some total cost of ownership (TCO) analysis on projected new acquisitions. I don’t know what the acronym, SCORE, stands for but it is a national nonprofit association dedicated to helping small businesses get off the ground. Most nonprofit offices function much like small businesses. Images: Mobile Beacon.

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Tech Disaster Library Sample 59

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

How To Think Like A Nonprofit Social Media Genius View SlideShare presentation or Upload your own. tags: nonprofit socialmedia ). However, I know there is a lot of expertise and knowledge about social media and nonprofit use out there. Here are my slides from the Convio " Social Media for Social Good " for tomorrow.

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Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

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Goal ROI Wiki Metrics 50

Neon CRM

MAY 16, 2023

Effective nonprofit newsletters are all about building your community. By following best practices like repurposing compelling content, focusing on progress and impact, and creating new connections, you can build a newsletter that your nonprofit’s supporters will look forward to. A good way to do this is through visual aids.

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Newsletter Ideas Support Literacy 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Automating Listening: You can automate your listening by using a tool like Tweetscan and search for particular terms - like nonprofit. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. This is, of course, a simplistic analysis of a select number of Twitter users. My ratio is 2.4,

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Twitter Ratio Google Artist 74

Nonprofit Tech for Good

SEPTEMBER 19, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. Moreover, your objectives can also guide you in the analysis of your campaign’s performance. Images and videos make it easier to grab someone’s attention on social media. 3) Plan your content. 4) Be creative.

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Storytelling Tips Social Media Story 271

Bloomerang

OCTOBER 30, 2021

Over the years, as we’ve spent more time on our phones and computers, peer-to-peer fundraising has become one of the core avenues through which individuals donate to and advocate for the nonprofits they love. Hosting a peer-to-peer fundraising campaign can be a very lucrative strategy for your nonprofit.

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Guide Fundraising Campaign Raise 104

Qgiv

OCTOBER 17, 2023

Creating a nonprofit board presentation can be nerve-wracking if you’ve never presented before, especially with how essential your presentation may be to your organization’s work. Your goal decides what data you need to include, what images will be effective, and possibly what the theme of the presentation should be as a whole.

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Slides Tips Proposal Template 52

Neon CRM

MAY 31, 2023

You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell. If that sounds familiar, then what your nonprofit lacks is a sound donor management strategy. Donor management refers to the strategies and processes a nonprofit organization uses to cultivate and maintain relationships with donors.

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Management Donor Guide Retention 52

Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. 5 Nonprofits Winning At Social Media. Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. Here we take a look at how some of the top nonprofits are leveraging social platforms to get results (and how you can do the same). Neverthirst.

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Social Media Resource Marketing Media 109

Neon CRM

SEPTEMBER 26, 2023

Nonprofit CRMs have come a long way in the past 20 years. Now, CRMs for nonprofits are the technological hubs that connect disparate functions and strategies into a single, unified platform. Finding the right nonprofit CRM solution can take your organization to the next level—and then some. How Do CRMs Work for Nonprofits?

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Guide Database Nonprofit Blackbaud 52

Nonprofits Source

JULY 27, 2017

In the first chapter of this guide we showed how having a nonprofit marketing strategy can help grow traffic and brand awareness online. How To Create A Nonprofit Marketing Strategy. Next, use a marketing analytics tool like Moz, SEMrush, or Ahrefs to dive into the site metrics. Research existing keyword opportunities.

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Marketing Strategy Online Chapter 88

Tech Soup

AUGUST 8, 2016

If you lead or help manage a nonprofit organization, you know how hard it can be to provide clarity and transparency to your stakeholders. Because of these and other factors, reporting systems in nonprofits often are less than state of the art. And all this while donors and funders insist on holding your organization accountable.

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Dallas Michigan Database Nonprofit 36

Nonprofits Source

JULY 27, 2017

Chapter 5: SEO For Nonprofits. The goal here is to get a graphical understanding of keyword difficulty: Keyword difficulty looks at the top 10 page results for a given keyword, analyzes their metrics, and then calculates a score based on a weighted average. Chapter 1: Digital Marketing Plan. Chapter 2: Content Marketing Strategy.

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Content Examples Marketing Strategy 45

The Modern Nonprofit

FEBRUARY 20, 2024

Estimated Reading Time: 6 minutes The Nonprofit Guide to Optimizing Website Traffic for Maximum Impact A website serves as the digital face and gateway for any nonprofit organization. It provides a platform to share the nonprofit’s mission, programs, accomplishments, and opportunities for the public to get involved.

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Websites Guide Impact Metrics 59