DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Care2

SEPTEMBER 6, 2011

Facebook’s algorithm has always been tricky for marketers to figure out. And now a n ew study by Applum, the developer behind Page tool EdgeRank Checker says that using 3 rd party apps like Hootsuite to post Facebook updates decreases comments and Likes by 70%.

Studies 78

Studies Facebook API Benchmark 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

Today, NTEN’s Amy Sample Ward shared this fabulous video on Facebook. Does a lot of &# drive by&# analysis, but no monthly review of trends. In addition to weekly check-ins, the dashboard includes key performance metrics related to goals as well as more detailed metrics. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. My answer: Yes!

Content 101

Content Measure Organization Strategy 101

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Were there any patterns or trends in their behaviors (e.g., Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Then at the end of the month, allocate a half hour to look at the numbers for the month in comparison to other months – and look for insights and trends.

Social Media 99

Social Media Strategy Media Social 99

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Candid

AUGUST 30, 2021

Organizations have shared more than 43,000 metrics, which demonstrate how nonprofits measure the difference they make in the world. . Who shares their metrics? . What kinds of metrics are shared? . Platinum Seal holders provide, on average, three metrics. The most frequently used metrics are : .

Metrics 98

Metrics Student Demonstration Adopt 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Data is focused on the metrics that are specific to social media channel. Monitors feedback from target audience in real time but balances with trend or survey data. Documents quantitative results against goals and value when asked by senior leadership.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2012

Facebook made it official today on the Today Show no less. The long anticipated changes to Facebook brand pages – switching to the timeline format – is now available to all brand pages. I would print out a copy of this useful guide published by Facebook that summarizes the feature changes. Take the Tour.

Change 117

Change Tips Help Facebook 117

Care2

OCTOBER 19, 2010

Influence comprises several metrics, which can mostly be summarized within these categories: Reach. Reach features your largest success metric number—the number of people who see (potentially) your message. How many Twitter followers you have, how many Facebook fans (likes) and friends you have, MySpace friends, etc.

Social Media 64

Social Media Measure Program Media 64

Care2

APRIL 18, 2011

That said - they are still useful as part of your metrics and tracking. It provides a: Breakdown of networks (Delicious, Digg, Facebook, etc) and you’re super users for these sites as well as tips on how to engage the audience. Allows you to see engagement trends over time. Postrank Analytics.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. In the preliminary analysis we are seeing some useful trends and some areas that will require more examination.

Benchmark 103

Benchmark Social Media Global Project 103

Amy Sample Ward

SEPTEMBER 20, 2010

Watch for long-term trends, not just what is popular that week or month. Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights. Facebook Insights. These analytics are part of having a Facebook Page. URL Shorteners – [link].

Tools 162

Tools Tech Map RSS 162

NTEN

SEPTEMBER 24, 2009

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. for Blackbaud customers in the entire analysis. " They probably said the same thing about Facebook, Twitter, and other social media tools.

Online 90

Online Fundraising Offline Blackbaud 90

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Don't live on Twitter, your blog, Facebook, or your email.

Social Media 98

Social Media Media Tips Social 98

Qgiv

JUNE 10, 2022

This means companies can track their return on investment with an array of measurement tools and metrics available online, and ultimately improve their conversion rate and quality of leads over time. Social media Facebook, Instagram, Twitter, LinkedIn, and Pinterest all offer paid advertising space, and with over 3.6 Learn more here.

Digital 52

Digital Marketing Online Fundraising 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) " "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) " "End Global Warming!,"

Causes 48

Causes Facebook Social Media Advocacy 48

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Social Media for Non Profits Primal Media’s sideshow is loaded with information on trends, recent statistics, and examples of social media used by nonprofits. Use metrics to discover what works and what doesn’t. An Introduction to Facebook and Twitter for Nonprofits (Nathan Wright). Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. I want to improve my writing.

Goal 50

Goal ROI Wiki Metrics 50

AccelEvents

JUNE 24, 2021

Event marketers who are nimble and can adapt to recent trends in digital transformation are the ones who will prevail and deliver the most value to their stakeholders. If the bulk of registrations come from a specific channel, like Facebook or Twitter, it means that marketing efforts have been most successful in that space.

Guide 93

Guide Virtual Registration Platform 93

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

At the end of that panel, we all hoped there would be a larger nonprofit presence on the agenda for this 2009. And yes, indeed, in 2009, there were more nonprofit focused panels and happily the trend continued at SXSW 2010. Turning Facebook Followers Into Change Agents 100,000 followers, and you still want more.

Comment 97

Comment Artist Social Media Hype 97

M+R

FEBRUARY 10, 2022

Now that we have had a chance to crunch the numbers, here is the entree course: the most important trends we saw in December, 2021. As with our annual Benchmarks Study , our goal here is to report on the largest dataset we can in order to provide useful averages and overall trends. BORING DETAILS EXCITING METHODOLOGY DETAILS.

Fundraising 105

Fundraising Gift Analysis Channel 105

Whole Whale

FEBRUARY 13, 2024

Using AI, you can identify top-performing content and trends to apply to generating new Meta ads. Note that due to the export restrictions, you will only be able to analyze a small set of ads and the spend amount will be hidden, so this method works best for ad copy analysis of top performing ads or analysis of competitor ad copy.

Library 52

Library API Ideas Files 52

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Tech Soup

APRIL 2, 2012

" In addition, we'll be blogging here, tweeting updates on Twitter , and posting updates to Facebook , so stalk us for links to golden nuggets of tech wisdom. We'll also discuss the post-disaster operations analysis and triage processes. "The Online Nonprofit Technology Conference will let you connect with.

Conference 44

Conference Technology San Francisco Disaster 44

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. The key skill is pattern analysis and of course, using what you find to inform decisions or actions.

Marketing 70

Marketing Blackboard Social Social Media 70

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter. Donor prospect research involves a more in-depth analysis of individuals who have been identified as potential donors.

Donor 52

Donor Management Guide Retention 52

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. Analyze key metrics in your database. Examine data from your past digital marketing efforts to understand trends in how your existing audience engages with your web presence. Promote your blog posts to Facebook followers, encouraging them to get involved. Phase 4: The Analysis Stage.

Digital 98

Digital Strategy Create Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 21, 2007

" Holly Ross from NTEN has the final word with a brilliant post sharing all the metrics they track and putting them into context. What should Netsquared's Facebook strategy be? Ruby found the perfect visual to explain trolls in appropriate behavior online. What do you think? Here's a growing list.

Open Source 50

Open Source Nptech Summary Tag 50