Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. 2. Don’t Be A Zoombie Repeating the Mistakes of the Past.

Measure 98

Measure Data Facilitation Teen 98

The NonProfit Times

APRIL 18, 2024

The top 50 organizations outperformed the also-rans on a variety of metrics, as they have in the 13 years this study has been conducted (not a surprise). The measure merges sentiments such as “I am very satisfied with my employer” and “I am willing to give extra effort to help this organization succeed,” among others.

Data 52

Data Work Aggregator Attitude 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Cultural mismatch. Measuring Success Measuring of this investment should be dependent on a few KPIs. . Overall sentiment in change towards Pepsi as a brand.

Contest 94

Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This section of the report covers new ways of thinking about organizational culture based in continuous improvement based on feedback. It speaks to establishing culture norms among staff of curiosity, reflection, and trust. It outlines the practices and skills needed to create a learning culture. Cultural Indicators.

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

I’m in Boston with Katie Paine as part of our book tour for “ Measuring the Networked Nonprofit ” where we jointly delivered a keynote at the e-metrics conference yesterday. KD gave an awesome presentation taking us through the “7 Steps of Measurement” that she has adapted for nonprofits.

Data 100

Data Change Boston Literacy 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 22, 2012

” I think instagram is a terrific platform to do that – if you have a culture that is comfortable with mixing it up and, of course, people who like to share photos. But first best practices and measurement , learning, and improving. How are you defining and measuring success? What have you discovered?

Marketing 109

Marketing Hype Photography Measure 109

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Eric Jacobsen Blog

MARCH 12, 2024

Taking proactive measures. Leaders should also work to avoid SRT Leadership Traps – traps such as, getting in your own way, succumbing to paralysis by analysis, allowing your Board to be your customer and rushing the Reset. Moving quickly in response to disruptions. Reset : Resetting your strategy when the situation changes.

Latvia 91

Latvia Companies North America San Francisco 91

Care2

SEPTEMBER 21, 2010

Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. The focus was around the ROI: how to think of the value of social media, the things you need before starting any campaign, and how to measure, analyze and sell campaigns. Part I - A Thoughtful Guide for Your Social Media Adventure.

ROI 57

ROI Social Media Metrics Strategy 57

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

I’m really curious about how networked nonprofits can use measurement and make decisions using data to get more impact from networked approaches. I want to hear about your successes and challenges in making your networked nonprofit more effective using measurement and data to make decisions about effective use of emerging media.

Social Media 102

Social Media Results Data Learning 102

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

Benchmark 103

Benchmark Social Media Global Project 103

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. This strikes me as a metric that would be easier to compute and apply for some projects or programs and a real bear for others.

San Francisco 104

San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. The Four I’s of ROI.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

There were a number of social media influentials who reached out to their networks helping to contributing to a community culture of giving on Twitter. What is missing is some software or features that track the flow of your donations, almost like doing a social network analysis similar to Twitinfluence.

Analysis 87

Analysis Twitter Giving Lesson 87

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Also, by hanging out a few extra minutes after you post to engage with your alumni network on Facebook sets up a culture of interaction. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Experiment, Measure, Learn, and Revise. Posting to a page’s wall.

Practice 107

Practice Tips Social Meme 107

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2013

The Networked Nonprofit wasn’t only about making smart use of social media and metrics. It talks about how to use today’s tools to build a collaborative culture and using them to find ways for individuals and organizations to team up in building new solutions. How to make convenings count: a new hands-on guidebook. Guest Post'

Arts 95

Arts Design Collaboration Analysis 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

The principles cover strategy, learning, capacity, and organizational culture. I urge people to think of the chunks and then the tools. Example: Northern California ACLU social network analysis of their followers on Twitter. 8: Launch small pilots and reiterates using the right metrics to understand what is and what isn’t working.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

One of the things that I love at the Packard Foundation is the learning culture. He said that strategic plan is more wishful thinking compared to a business plan that chocked with analysis. Business plans are not difficult to measure and the process is a discipline process of asking questions. How will they measure success?

Review 106

Review Business Nonprofit Measure 106

Tech Soup

OCTOBER 31, 2011

Although it can be tempting to measure everything, it is best to focus on those key indicators relevant to an organization’s goal or areas where improvement is needed and not get bogged down by too much information. Even text can be measured with text analysis tools that can provide statistics on keywords and gauge sentiment.

Analytics 65

Analytics Data Analysis Chart 65

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. What's common to both is the use of metrics to measure results. Put another way, this is a question about how to design effective pilots in the early stages that are measurable.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It answers the "Was it worth doing?"

ROI 50

ROI Social Media Slides NTEN 50

Amy Sample Ward

JUNE 6, 2011

Look first at your organizational metrics. What do you measure every day, week, month, year? Those metrics and accompanying goals are the best resources for identifying the focus and the calls to action for your campaigns and even daily communications. How do we move away from slacktivism? Remember the examples from before?

Build 220

Build Community Technology Action 220

Connection Cafe

AUGUST 24, 2020

Through grantmaking, hospitals leaders can help fellow organizations expand their capacity to provide urgently-needed, culturally-responsive services. A small number of coherent initiatives with a clear theory of change and metrics. 1] Analysis conducted through research of health systems’ community benefit and related websites.

Community 35

Community Grant Foundation Homeless 35

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. This value has to be articulated, at least in part, in the cultural language of your organization. This matters most.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Listening may happen at the personal, staff level as a best practice for doing their job whether or not it is embedded in the organization's culture. For listening to become an organization wide activity and more impact, it needs to be part of the organization's culture. That happens when leaders model and encourage it.

ROI 91

ROI Examples Results Social Media 91

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. Event fundraisers are talking about not just measuring more and better, but also predicting donor and participant behaviors. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

Strategy My colleague, Allison Fine, in her analysis of the study wondered why groups would choose to set up a house social network rather than use a commercial site and what are the benefits and drawbacks of doing so? What’s unclear is whether or not nonprofits in the survey are measuring engagement and return on relationships.

Social Network 61

Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2010

What I learned is that “drive by&# analysis of metrics is really a waste of time. You need to grab the month’s worth of measures and look at them against your content. This is an interesting process of spreading the expertise and way of working to all parts of the organization.

Social Media 104

Social Media Fun Experiment Media 104

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Metrics Analytics 96

sgEngage

AUGUST 29, 2023

Technology Savvy Proficiency with accounting software, financial analytics tools, and enterprise resource planning (ERP) systems is increasingly important for streamlining financial processes, data analysis, and reporting. Interview Question: Tell us about the top three KPIs you used in your last role to measure success.

Challenge 75

Challenge Organization Interview Roles 75

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

" Allan also offers an analysis of the nonprofit micro-philanthropy applications, but says it is too early to speculate where things will be in the next 21 days or next few months. Charlene Li has an analysis of the impact. as a sole measurement of success. Cultural differences. as a sole measurement of success.

Director 50

Director Open Social Social Network 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

Metrics 56

Metrics Social Media Media ROI 56

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. If you approach ROI as a financial analysis only, you're missing the point. Metrics are a unit of measure. Focus On Value.

Measure 76

Measure ROI Technology Metrics 76

Bloomerang

JULY 19, 2021

For example, simply saying “we prioritize major gifts” or “we focus on donor retention” isn’t helpful without understanding specifically how you’re doing so and then tracking and measuring your results so you can improve. . Internalizing and externalizing an organization-wide culture of philanthropy. Invest in evaluation tools.

Digital 97

Digital Marketing Fundraising Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2011

As part of my work as Visiting Scholar at the David and Lucile Packard Foundation, I’m facilitating several peer exchanges on the topics of measurement, social media, and networked nonprofits. It comes as no surprise that Momsrising embraces measurement and learning. Source: Social Media Propaganda Posters by Aaron Wood.

Results 115

Results Facebook Metrics Measure 115