Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

Back in 2007, when Facebook opened it doors to people older than college students and nonprofits started the early experiments on Facebook Causes, Froggy Loop did an extensive analysis " The Long, Long Tail of Facebook Causes " using the dollars per donor analysis. The nonprofit doesn't have to do all the heavy lifting.

Washington 85

Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi. Step 4: Define your benchmarks.

Results 97

Results Metrics Measure Associations 97

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

.” The participants were a cross-disciplinary group and included people who work at different foundations in the areas of evaluation, communication, social media, and programs as well as people who work for nonprofits and as consultants who work in evaluation, social media, network analysis, data scientists, and others.

Measure 101

Measure Social Media Foundation Reflection 101

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. The resulting curriculum which will live on this wiki and will also cover important organizational adoption issues, strategy, ROI analysis, as well as the tools.

NTEN 105

NTEN Media eLearning Case Study 105

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Put a human face on the cause through case studies, testimonials, and videos. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Amy Sample Ward

SEPTEMBER 20, 2010

While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! Yes, there are a couple case studies included in the report of organizations using mGive. The best place to look for information on prices and options and even case studies is MobileActive. Facebook Insights.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. Ymca of Metro Chicago Facebook Case Study.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” ” She also advised us to use manual tracking for sentiment analysis because computers do not do nuance very well. She also said that sorting and organizing your data in different ways can lead to seeing patterns.

Measure 98

Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

We also discussed that it would be useful to have a map or fuller array of case studies that illustrate how the data might be used for different interventions. A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development. Do you need sentiment analysis?

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Use metrics to discover what works and what doesn’t. Tips and Case Studies Who’s Doing What, Where, and How? Listen first.

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

He said that strategic plan is more wishful thinking compared to a business plan that chocked with analysis. He shared a few case studies, including some examples of nonprofits with “broken business models” because of today’s connected world. How do they plan to reduce it? Legal, Financial, Human Capital?

Review 106

Review Business Nonprofit Measure 106

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Look at your score and ask yourself the following reflection questions. Take Breaks.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 5, 2009

Specifically, the workshop goals were: Introducing and applying network tools, frameworks, and case studies that can help network leaders assess their effectiveness and increase their impact. I'd like to be able to add a set of "metrics" cards, and possibly experiment cards. Facilitating peer-learning and exchange.

Social Media 65

Social Media Map Foundation Network 65

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. Note that qualitative data is important - you need both to do an ROI analysis and to communicate the results.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Think about what is most effective for your organization's goals, mission, and capacity.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. A key takeaway for me was a content or pattern analysis of what consumers were saying about Georgia Tech on Facebook - it was an analysis of over 4,500 mentions.  

Social Media 50

Social Media Relationship Media Georgia 50

Robert Weiner

APRIL 28, 2009

Confidentiality of sharing case studies. Don’t be afraid to ask for what you’re worth, and decide by market analysis. Managing a transition from being an employee in an organization to being a consultant in the same organization. What about franchising consultancies, to make a network of ‘train the trainers.’

Consultant 100

Consultant Structure NTEN Skills 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

I will also continue to write case studies, step-by-steps instructional pieces, and trend pieces. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Social Media and Nonprofits: ROI Case Study Slam NTC in 2008.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? I need more experiential case studies of this from nonprofits. (My My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). One group look at the metrics in terms of the ladder of engagement - both short term and long term effects.

Reflection 50

Reflection Slides Metrics PowerPoint 50

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

I hope they share a case study about all this! #3. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. The example I'm using is an excerpt from a blog benchmarking process and presentation that I gave at e-metrics conference in October. Now it is your turn.

Marketing 70

Marketing Blackboard Social Social Media 70

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

The click through rate, cost per click , and conversion goal are the best metrics in google AdWords. Google adwords metrics/reports tell you about what's happening with the campaign. I'd also want to do some analysis and find out what works best for keywords -- signing online petition, making donations, or both.

Adwords 69

Adwords Google Game Campaign 69

Care2

AUGUST 7, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Great analysis of causes! com , Inc.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Great analysis of causes! com , Inc.

Causes 48

Causes Facebook Social Media Advocacy 48

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

In our book, “ Measuring the Networked Nonprofit ,” we offer a method for measuring marketing and communications campaigns that integrate social media. Some of the posts shared some great case studies, insights, and tips about each step of the process: Set Goals. Pick Metrics. Want Useful Analytics?

Measure 115

Measure Learning Case Study Metrics 115

Care2

NOVEMBER 15, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Read our HSUS case study here.

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Read our HSUS case study here.

Social Media 28

Social Media Place Myspace Advocacy 28

Amy Sample Ward

FEBRUARY 24, 2011

We sought out case studies or examples that reinforced much of how we already operated. We had simple goals, and defined our metrics only as they related to grant deliverables or obvious data, like: we will launch programs in 3 schools, or we will feed 500 families. Analog Strategies.

Slides 213

Slides Nptech Digital Case Study 213

NTEN

JUNE 3, 2013

Yet, as this Stanford Social Innovation Review article points out, data analysis is difficult and requires significant social science training – let alone the technical training necessary for the storage and sharing of data. When you talk data with development professionals, they often think of giving history and campaign metrics.

Impact 87

Impact Data NTEN Community 87

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. If you approach ROI as a financial analysis only, you're missing the point. Metrics are a unit of measure. Focus On Value. Look at Work Processes.

Measure 76

Measure ROI Technology Metrics 76

Tech Soup

AUGUST 8, 2016

Plus, spreadsheets provide numbers but not critical analysis, and meaningful data-driven conclusions are hard to come by. The most effective dashboard solutions are intuitive and visually dynamic; they present an accessible real-time look into a range of metrics. Case Study Insights: United Way of Metropolitan Dallas.

Dallas 36

Dallas Michigan Database Nonprofit 36

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

You can read a case study about the winner of the first contest here. It has explained social network analysis and techniques in a way that is easy to understand for those who are not experts. There's also a paper that Steve co-authored about a methodology for social network analysis. Registration here. Inspiration.

Nptech 91

Nptech Social Media Ning Media 91

Bloomerang

JULY 31, 2021

And I’m going to reference some case studies of some clients that I’ve worked with. And I want you to also look at logic model sample and a SOAR analysis because that could really kind of help you think through some of the priorities in the planning exercises. . So logic model, this is my tried and true.

Grant 114

Grant Build Video Strategy 114

Care2

MAY 27, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Here are a few examples.

Social Media 59

Social Media ROI Media Social 59