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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! TLDR: What’s going on with website data in Benchmarks The transition from UA to GA4 happened mid-year in 2023 (and with it, all of the changes to tracking between the two systems).

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Come and get it! The 2023 M+R Benchmarks Study is served!

M+R

The maître d’ has called your name, the table is set, and the napkins are folded up like fancy little swans: it’s time to dig in to a year’s worth of M+R Benchmarks charts, findings, and insights at mrbenchmarks.com ! We also compare retention rates and annual value for one-time and monthly donors. Sign up for the webinar now.

Benchmark 101
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Your journey awaits: The 2022 M+R Benchmarks Study is here

M+R

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. Go explore the findings, charts, and analysis at mrbenchmarks.com. . The full 2022 Benchmarks Study is waiting for you to explore right now (or download as a pdf so you can still check it out while in airplane mode).

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

If your nonprofit doesn’t do this kind of record-keeping and analysis, the good news is that it is never too late to start! . Any number of excellent software solutions and nonprofit tools exist to help with this kind of analysis. Why Reporting Matters to Board Members. About the Sponsor.

ROI 342
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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Though the full report is not out, we shared the key findings to those who attended in person and online. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. This is in line with the 2010 Online Giving Report. Retention rates for online donors continue to lag offline donor trends. Retention rates for both new online and offline donors are bad.

Benchmark 144
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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. based national nonprofits in 2012.

Rate 235