Nonprofit Tech for Good

JULY 4, 2023

2023 Nonprofit Tech for Good Report ] 75% use the.org domain for their primary website and email communications. 2023 Nonprofit Tech for Good Report ] 94% of nonprofits have a website that is optimized for mobile browsing. 2023 Nonprofit Tech for Good Report ] 20% have a website that is available in more than one language.

Statistics 246

Statistics Websites Benchmark Drupal 246

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. This year the benchmarks are available for six regions: Africa. A global average of the benchmark data – as well as Global NGO Technology Effectiveness Ratings – are also provided.

NGO 277

NGO Global Report Technology 277

TechImpact

APRIL 25, 2014

All of these questions are answered and more in the 2014 M+R Benchmarks Study. Emails boast a 12% open rate There’s been a 14% increase in the number of online gifts Additionally, there’s been a 14% increase in online revenue. Image courtesy of M+R Benchmarks. Some key statistics include: $324,890,672.61

Benchmark 141

Benchmark email Report Statistics 141

M+R

APRIL 27, 2022

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. The full 2022 Benchmarks Study is waiting for you to explore right now (or download as a pdf so you can still check it out while in airplane mode). Go explore the findings, charts, and analysis at mrbenchmarks.com. .

Benchmark 82

Benchmark Studies PDF Analysis 82

Nonprofit Tech for Good

SEPTEMBER 17, 2023

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). You can use that benchmark to determine how well your ad copy is performing. This could mean changing your ad copy or pausing a keyword.

Google 273

Google Evaluation Grant Campaign 273

M+R

JUNE 10, 2021

That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. When a user downloads that image, we know they’ve opened the email. . on iPhone, 9.6% on desktop, and 2.8%

Rate 122

Rate email Open Change 122

EveryAction

MAY 15, 2017

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. Want to learn how to improve your deliverability rates?

Spam 134

Spam Rate Studies email 134

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Though the full report is not out, we shared the key findings to those who attended in person and online. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116

Benchmark Report Online NTC 116

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

NetWits

APRIL 5, 2013

The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. based national nonprofits in 2012.

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Rate email Ideas Trend 235

Nonprofit Tech for Good

MAY 5, 2022

Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit. Why Reporting Matters to Board Members. Sharing this information with your board and other supporters can instill confidence in your nonprofit’s ROI, regardless of that benchmark. ?

ROI 339

ROI Demonstration Metrics Analysis 339

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). Figure 1: Opens and open rate. Findings are below.

Rate 139

Rate San Diego Open Benchmark 139

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. per dollar in online revenue.

Benchmark 62

Benchmark Digital Trend Report 62

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. After you’ve soaked in the full report, use this SlideShare to easily and strategically elevate findings that align with your nonprofit board’s priorities. Download Now: The State of Modern Philanthropy 2021.

Slideshare 56

Slideshare Benchmark Share Fundraising 56

EveryAction

JULY 12, 2023

In the nonprofit world, we know mobile messaging is hard to beat when it comes to urgency and open rates: M+R’s Benchmarks reported that in 2022, while email list sizes declined, mobile messaging subscriber list sizes increased by 11%.

Channel 224

Channel Work Fundraising Movie 224

Candid

FEBRUARY 27, 2024

Here, we share recommendations on effective feedback practices, based on research we carried out with the Irritants for Change , a group of feedback experts and nonprofit rating and information-sharing platforms. At L4G, response rates vary by collection method, from a median of 64% for in-person surveys to 32% for emailed surveys.

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Rate Survey Nonprofit Sample 128

Nonprofit Tech for Good

APRIL 15, 2020

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report.

Practice 363

Practice Donation Paypal Badge 363

NTEN

MARCH 19, 2011

A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. As it turns out, a high unsubscribe rate correlates directly with high fundraising results. The first being: unsub rate > list growth rate = nobody to message.

Benchmark 88

Benchmark Studies Report Mail 88

Bloomerang

AUGUST 21, 2023

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

Action 77

Action Report Practice Fundraising 77

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 314

Metrics Digital Marketing Retention 314

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Here are a few key highlights from the report that pertain to email performance: 1. Open rates are flat. Usable email file size is up 8%. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

Nonprofit Tech for Good

APRIL 18, 2017

Source: 2016 Charitable Giving Report. Source: 2016 Luminate Online Benchmark Report. Source: 2017 Global NGO Online Technology Report. Source: 2017 Benchmarks Study. Source: 2017 Global NGO Online Technology Report. Only 3% of charities rate their board and executive leadership as being digitally savvy.

Social Media 261

Social Media Stats Mobile Technology 261

.orgSource

MAY 29, 2023

In 2020, the Society for Human Resources Management (SHRM) reported that following George Floyd’s death, 85% of organizations published a statement on racial justice or diversity and 63% took action to address those concerns. Association for Talent Development (ATD) State of the Association Profession report.

Associations 221

Associations Reflection Leadership Training 221

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate.

Online 96

Online Fundraising Benchmark Adwords 96

Nonprofit Tech for Good

JUNE 1, 2021

By not using an email marketing service, your organization can not track open and engagement rates, segment your subscribers, or ensure that the opt-in is consensual. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability. 2) 37% regularly delete unengaged email subscribers.

email 334

email Marketing Data Digital 334

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nonprofit Tech for Good

MARCH 20, 2018

Source: Charitable Giving Report. Source: Benchmarks. Source: Charitable Giving Report. Source: Global Trends in Giving Report. 7) Over the last 10 years, donor retention rates have been consistently weak – averaging below 50%. Source: Global Trends in Giving Report. of their total revenue online.

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Stats Online San Francisco Fundraising 236

DonorPerfect

APRIL 19, 2021

The 2020 DonorPerfect Fundraising Benchmarks Report revealed that the winning strategy for nonprofits striving to weather the COVID-19 pandemic was maintaining strong donor retention rates. How can your organization achieve higher donor retention?

Retention 98

Retention Voice Donor Benchmark 98

EveryAction

OCTOBER 26, 2022

TechJury has reported that SMS open rates average 98%. M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones.

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Donor Giving Gift Photo 216

Neon CRM

AUGUST 24, 2023

This is where the increasing amount of nonprofit sector research reports can help. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. This article will dissect the different types of nonprofit sector reports you may come across in your own research.

Hype 52

Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

OCTOBER 31, 2019

They also stick around longer with most programs enjoying donor retention rates north of 85%. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

New Zealand 217

New Zealand United Kingdom Program Belgium 217

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. According to the report, response rates on appeals declined by more than 18%.

Benchmark 70

Benchmark Studies Money Raise 70

Whole Whale

NOVEMBER 10, 2021

Of that time, roughly 88% of is spent on apps according to eMarketer reports. App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). CTR (benchmark via MailChimp ). People spend 2.5

Mobile 96

Mobile Build Benchmark Rate 96

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6

Rate 75

Rate email Advocacy Social Media 75

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. The report includes results from 794 nonprofits, including $1.27 What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. Hungry for more?

Rate 55

Rate Conversation email Fundraising 55

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Make strategic adjustments?

Mail 105

Mail Spam Rate email 105