Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 2, 2013

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

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Analytics Google Digital Free 106

Cloud 4 Good

DECEMBER 7, 2021

Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. You May Also Enjoy: Video: Tableau for Advancement . trillion to $15.4

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Blackbaud Report Chart Analytics 94

Qgiv

FEBRUARY 20, 2024

There are a couple other chatbot AI you can use, including Google Gemini (formerly Google Bard) and Jasper AI , which can provide responses to prompts, as well as advanced analytics and insights for strategic decision making. Data analysis AI is a great tool for enhancing your data analysis across your organization.

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Fundraising Nonprofit Analysis Donor 97

Nonprofits Source

AUGUST 12, 2019

Think for a second, how many videos have you watched this week? If your browsing habits are anything like the majority of people’s, chances are you see at least a couple of videos every day. Video content has grown to be so ubiquitous that you’d need to go out of your way to avoid watching them. What Is An Explainer Video?

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Video Create Donor Los Angeles 45

Care2

NOVEMBER 18, 2011

Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. watching videos. Pretty cool. A link from a blog post? commenting.

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Analytics Google Digg Bookmarking 74

Connection Cafe

APRIL 3, 2013

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.

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Analytics Professional Model Portland 36

Volunteer Hub

FEBRUARY 17, 2023

Incorporate video content Video content is continuing to grow in popularity. A recent study found that 91% of people want to see more online video content from brands. If your organization wants to recruit more volunteers, creating videos can be a great strategy.

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Social Media Volunteer Media Social 91

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Did they watch a video, or read a blog post?

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FAQ Organization Analytics Google 58

Bloomerang

FEBRUARY 1, 2023

Zoom — Top Fundraising App for Conferencing Zoom makes it easy to video conference and message team members during fundraising campaigns. Plus, your team members can join a video conference from anywhere on any device with the Zoom mobile app. Zoom allows everyone to start fundraising faster with a convenient video conference.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2014

Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Get Free Help with Your Google Analytics: The Analysis Exchange has a goal to “dramatically increase the number of people on Earth doing web analytics the right way.”

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Data Help Measure Analysis 107

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Use Google Analytics to track metrics like unique visitors, pageviews, backlinks, and more to identify how to create compelling online content.

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Fund Donor Strategy Search 52

Qgiv

JULY 27, 2021

You have to create the videos, the graphics, the posts, and you have to understand what your audience wants and what will get engagement. And the fourth task is measurement and analysis so you can constantly go back and see if the activities you’re focused on are helping move the needle toward your goals. Making more videos.

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Social Media Media Tips Social 138

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. YouTube ads can be both highly efficient and highly engaging.

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Digital Practice Donor Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2012

” Well, here is are some ways to find some data nerds to help you with your measurement and analysis: 1. Or maybe you have a board member who works in the business world and is or has connections to people who work in finance, market research, or analytics. Or ask around for consultants that your colleagues have used.

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Data Help Measure Analysis 109

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize.

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Causes Data Profit Demographics 52

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. You can even post a video that takes your supporters behind-the-scenes of your organization. . Nonprofits post photos, videos, IGTVs, reels, and stories to show the impact of their mission and advocate for support. . SEO success.

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Marketing Social Media Nonprofit Integration 52

sgEngage

OCTOBER 11, 2023

But we have SO MUCH information in our CRM or database that it’s easy to become stuck in analysis paralysis when it comes to using data for donor acquisition. We have contact information, communication preferences, relationships, social media profiles, and wealth screening data.

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Donor Social Media Websites Content 84

Forum One

APRIL 8, 2021

Using analytics data from your website, you can decide which pages people are most interested in or map to SEO keywords to begin prioritizing and optimizing. Video and social assets can extend your reach and share content with new audiences that you may not have had access to otherwise. Wondering what to do first?

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Impact Channel Audience Content 77

Gyrus

MAY 12, 2016

Usage of videos, podcasts, micro-blogs, diagrams, images, questions, and quizzes not only helps in increasing the participation and completion rate of training courses but also engages the learners in a better way. Data Analytics. Such insights help organizations to create their training courses in a personalized and targeted way.

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Online Learning Trend Learning Online 56

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. o Google Analytics is free, as are many other basic analysis tools. o Just gather, analyze, and act based on key performance indicators.

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Data Measure Analytics NPO 95

Forum One

NOVEMBER 21, 2022

The W³ Awards competition honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos, and marketing programs. We conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics. AARP Livability Index.

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Award Colorado Washington Children 46

Forum One

NOVEMBER 18, 2022

The W³ Awards competition honors creative excellence on the web and recognizes the creative and marketing professionals behind award-winning sites, videos, and marketing programs. We conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics. AARP Livability Index.

Award 46

Award Colorado Washington Children 46

Nonprofits Source

JULY 6, 2023

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. AI tools are able to take an omnichannel approach to donor analysis. Chatbot AIs are helpful for producing topic ideas for blog articles, presentations, videos, and other long-form content.

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Technology Marketing Change Nonprofit 52

Qgiv

NOVEMBER 3, 2021

When the pandemic hit, you probably invested in video conferencing tools as your nonprofit’s team headed home to work safely. Starting with analysis, your consultant will deploy internal team surveys to understand your current nonprofit software use. specializes in nonprofit software, data migrations, and analytics.

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Tech Consultant Nonprofit Software 52

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

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Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Put a human face on the cause through case studies, testimonials, and videos. Those insights should drive messaging and campaigns.

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Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

My experiments were quite granular: What gets more interactions - sharing video or photos or links? Media Consumption: Total photo views, audio plays, and video plays for the content you have uploaded to your Page. What I'd like to see is a social network analysis of active fans and their relationships with others.

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Metrics Benchmark Facebook Experiment 97

Whole Whale

NOVEMBER 8, 2022

A unique element to this report that we don’t see very often: video. org integrated videos throughout the report so readers can get more information about two of their campaigns — Exxon Knew and Break Free — all while keeping the word count down. offers a profound analysis of #MeToo. The annual report from 350.org

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Report Template Org Nonprofit 85

Cloud 4 Good

JULY 6, 2021

Specifically, your plans should provide activities for Tier 2 agents, BAs, and/or SUs in recommended orders so that they know what Trailhead modules to complete, what training videos to watch, and what documentation to read so they have the pre-requisite knowledge to be successful in each activity and ultimately can be successful in their job. .

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Org Support Skills Knowledge 111

Forum One

JANUARY 19, 2023

Whether the visitor is a known or unknown user, the experience is tailored to fit their profile dynamically through data analysis, behavior, user attributes, and characteristics to create a more meaningful experience. Creating a personalization plan Personalization is key to standing out in an increasingly crowded digital media environment.

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Websites Change Management Digital Government 61

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

Video streaming by Ustream. I now spend more of my time evaluating communications and digital projects so, I read with interest Lean Analytics , the book in the Lean Start up series on measuring what matters. The principles were useful but I found it difficult to translate the case examples into concepts for the social sector.

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San Francisco Organization Kiva Metrics 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 21, 2015

(If you want to read the re-caps or view the videos for the seminar itself, the Knight Foundation blog has full documentation here ). That’s what I learned by using a new social analytics tool called SocialRank. You need some analysis tools. On the other hand, my most influential followers is Ellen DeGeneres.

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Twitter Miami Attention Relationship 50

Qgiv

APRIL 23, 2021

The best way to make a church fundraiser more successful is through analysis of past performance. At higher plans, you also gain email testing tools, real-time analytics, access to a wider collection of email templates, and more. Reports for tracking registrations, fundraising progress, and more. That’s all included on the free plan.

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Software Management Broadcast YouTube 52

NTEN

OCTOBER 6, 2011

Content Audit & Gap Analysis: Before you dream up what new content you need , you should know what you already have. Additionally, you may want to record the “assets” on each page (like text, photos, videos, files), meta-data, technology issues, owners, date last updated, etc. Now, your ready to do the Gap Analysis.

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Content Strategy Question Calendar 83

Connection Cafe

JUNE 19, 2013

If you haven’t mastered donation form abandonment tracking, in-page analytics and setting up goals in Google Analytics , go back & visit those posts now. If you want to start at the very beginning, check out this Intro to Google Analytics for nonprofits series. High numbers aren’t always good.

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Issue Analytics Google Track 30

Forum One

SEPTEMBER 7, 2021

Whether the visitor is known or unknown, the experience is tailored to fit their profile dynamically through data analysis, behavior, user attributes, and characteristics to create a more meaningful experience. Creating a personalization plan. Personalization is key to standing out in an increasingly crowded digital media environment.

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Websites Strategy Change Management Digital 58