10 Hidden Gems In Google Analytics: Smart Web Data Analysis

AFP Blog

10 Hidden Gems In Google Analytics: Smart Web Data Analysis : "The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain." ''via Blog this

The Self-Taught Analytics Professional

Connection Cafe

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. First, it is important for development leadership to realize the value and importance of having someone with analytics skills on your team. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

Understanding Volunteers and Donors With Analytics

Connection Cafe

33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ). Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website.

Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

Connection Cafe

Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics. Descriptive analytics tells us what happened and typically include reports that tells you things like age, address, registration date, and fundraising statistics. This type of analysis has served us fairly well to date.

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’ Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating.

Prescriptive Analytics for Nonprofits—How Data Technology Can Transform the Way We Work

Connection Cafe

As the collection of data becomes ubiquitous and seamless and the analysis of data more powerful, it is changing every aspect of our lives. When people throw around buzzwords like Big Data, Data Science, or Artificial Intelligence , one of the things they talk about is the power of predictive analytics. Prescriptive analytics can transform the way nonprofits work. Data is changing how our world operates.

Analytics: It’s About More Than Just the Data

Connection Cafe

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can help to determine trends, prescribe actions and responses, and provide a solid foundation for data-driven decision making. The careful and thoughtful introduction of an analytics culture is worth the preparation if you are to have a successful journey.

Google Analytics - Annotations

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. If you’ve been following these Google Analytics posts, you’ve probably come to see website analysis as a sort of sleuthing. Did you know that you can make notes right on the graphs in Google Analytics? Author: Alissa Ruehl.

 How a Business Benefits from Social Media Analytics

Confessions of a Non-Profit Executive Director

Collecting data on clicks, likes, and shares are achieved by using social media analytics software. To ensure business benefits from critical analysis of social media, it should get deeper to find creative ways by monitoring and listening to customer suggestions and complaints.

Becoming the Analytics Expert (or at Least Intermediate Data Nerd)

Connection Cafe

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. More importantly, most managers are now skilled in the area of understanding analytics and how they should affect their business decisions. The area of analytics and data consumption is still evolving. For fundraising specific analytics, I recommend: Joshua M.

2008 donorCentrics Internet Giving Benchmarking Analysis


Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Over the past three years, Target Analytics has held a series of annual meetings with a total of twenty-four major national non-profit organizations on the subject of online fundraising The report is featured in today's edition of The New York Times and covers some of its many findings.

Mid-Level Giving: Stuck in the Middle with Who

Connection Cafe

This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Once you have relevant measures of past performance, build your goals for the current and subsequent years based on the historical analysis.

Giving 118

Nonprofit Marketing Research Made Simple, No Matter Your Budget

Connection Cafe

Your organization may not have the expertise to conduct a statistical analysis of survey data, but you can prepare narrative accounts of focus groups or interviews, or tally responses from a survey. Nonprofit Marketing Analytics data data analysis market research nonprofit marketing Have you ever had to make a decision that impacted your organization or its constituents? If so, then your organization can probably benefit from conducting market research.

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the most of your efforts in the virtual world. do not have e-commerce tracking set up in their Google Analytics accounts.

My ever expanding theory of change for nonprofit data and evaluation

Deborah Elizabeth Finn

collaboration nptech outcomes alignment analytics causal relationship causality data data analysis data analytics democratizing the data evaluation funders grant makers impact nonprofit nonprofit data strategy theory of change

Typical Twitter user is a young woman with an iPhone & 208 followers — Tech News and Analysis

AFP Blog

Typical Twitter user is a young woman with an iPhone & 208 followers — Tech News and Analysis : witter’s endless funnel of data is producing an equally endless series of studies — including on Twitter itself. In “An Exhaustive Study of Twitter Users Around the World,” analytics firm Beevolve claims to have crunched data from 36 million Twitter profiles.

How Marketing Automation Can Help You Better Engage Your Supporters

Connection Cafe

Analysis. If your analysis does not show the results you expected, it’s time to tweak your goals, personas or content… or all of the above! Nonprofit Marketing analysis content data analytics Donor Engagement fundraising strategy marketing automation personasYou and I both know that donor engagement is a key element to a solid fundraising strategy. Want to better engage your supporters? Use automation!

The $5,000 Question: Finding the Right Ask Using Predictive Data Analysis


12ntc Data E-mail nptech nten predictive analysis predictive analytics FundraisingDaniel Atherton. Account Executive, Interactive Department. Chapman Cubine Adams + Hussey. When we ask for something a prospective donor is not prepared to give, we may not be losing much real money, but we are losing a window of opportunity to convince her to give to us.

Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The definition of links or how you’re connected is defined however you want in social network analysis. As you can see there are many different ways to apply social networking analysis to understanding networks. Social network analysis gives you a 10,000 view of your ecosystem.

Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Flickr Photo by Matthew Field. Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?”

The Analysis Exchange


Eric Peterson, Web Analytics Demystified. The Analysis Exchange is a first-of-its-kind effort to freely provide analytical insights to nonprofits and non-governmental organizations. Even better, nonprofits are giving back to the web analytics community because our experienced analysts work directly with “student learners” so that they can gain valuable “hands on” interaction with web data. . What I love about the Analysis Exchange is the learning is reciprocal.

Big Data and Predictive Analysis: What Every Small Business Needs to Know

Abby Connect Virtual Receptionists

Large businesses were quick to realize the value of this treasure trove and deployed various data analytics techniques to discover trends and gain insights Big data is not just for the big companies. Big data has been around for quite some time, but it may seem like an elusive jargon to you. With explosion of real-time data applications, it is but obvious that a huge amount of data is accumulated in various applications.

Google Analytics vs Site Meter

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Analytics vs Site Meter September 18, 2006 Yes, I promise, the post on tagging and folksonomies is coming. vs Web 2.0 – I wanted to talk about Google Analytics. Anyway, being a poor student, and having a few extremely low-traffic sites, I figured I’d stick with Site Meter , which seems to be the best of the free site analysis tools.

Fundraising Analytics for Campaign Planning


Join Josh Birkholz, author of the top-selling nonprofit book, Fundraising Analytics: Using Data to Guide Strategy at our upcoming webinar, "Fundraising Analytics for Campaign Planning", for a look at what's possible. Presented by : Josh Birkholz, author of Fundraising Analytics: Using Data to Guide Strategy. In this webinar, you'll learn: Why quantitative analysis is a strategic difference-maker in campaign preparation. analytics nptech nten Fundraising

Web Analytics Is Magic


Okay, you probably already know that's not true, but we recently wrapped up our first webinar in the Web Analytics Extravanganza with Eric Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder. of The Analysis Exchange -- and he had some suggestions that don't require a trip to Hogwarts. Definitely do check out this great resource to get Analytics assistance). The formula is People + Process + Technology = Web Analytics Success!

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Data—the capture, analysis, and use—can be overwhelming.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Second, how easy is it to get your data OUT of the CRM database – not get into, but get it out, whether you need to run analytics, feed another system, or even migrate to a new solution. CRM Data Analytics Data Cleaning data cleaning data hygiene digital marketing donor retention fundraising fundraising data analysis Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends.

Data and Analytics Tweet Chat Recap

Tech Soup Blog

These questions and more were answered in a recent Twitter conversation on data and analytics. However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.” ” TechSoup’s Coleridge likens analytics to a roadmap that guides where an organization wants to go with benchmarks that mark the progression to a goal.

Data drives better digital marketing for nonprofits

3rd Sector Labs

Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers.

Data 125

Data Appends: A Guide for Your Nonprofit

Connection Cafe

Analytics is all the rage in development offices. Adding highly skilled staff to do this analysis is expensive, but stretches the precious fundraising budget in the long run by making the development work more efficient and effective. You can use analytics to ask for gifts according to the likelihood and capacity of the donors instead of some standard formula based on recent giving.

Data 138

Google Analytics is broken on Blackbaud Sphere — help fix it

Confessions of a Non-Profit Executive Director

Google is passing around a survey asking nonprofit users for their experiences trying to use Google Analytics with Blackbaud Sphere. If you try to set up a conversion funnel in Blackbaud Sphere for anything but a one-step donation form, there’s a pretty good chance that Sphere will not present Google Analytics correctly during the transaction. Analytics Blackbaud Google

Nonprofits Get Free Help with Web Analytics

Wild Apricot

No time, no budget, and no skilled resources available for your nonprofit to dive into web analytics and make sense of what the numbers mean for your goals and objectives? The Analysis Exchange wants to help — at no cost to your organization.( collaboration websites training analytics read more ).

How to calculate donor acquisition costs

3rd Sector Labs

Helpful analysis might include: • Comparing donor acquisitions costs to average fundraising costs. Data Analytics analysis appending CRM donor acquisition donor data donor database fundraising appealAll charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. Good to know, but that doesn’t address the issue at hand. My charity needs new donors.

Donor 100

Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. . As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques.

Solved! The Nonprofit Data Mystery

Connection Cafe

Any discussion about nonprofit data or analytics reminds me of Poe’s “The Purloined Letter” because so many organizations have a very valuable asset left out in plain sight. Target Analytics, a division of Blackbaud, recently analyzed the data health of thousands of nonprofit organizations. The analysis looked at fundamental areas of nonprofit data like addresses, deceased constituents, phone and email addresses, and other com- monly used data. Descriptive analytics.

Data 159

Nonprofit Marketing Tips: Disadvantages of Data Co-Ops

Exactask Technology

Analytics are becoming increasingly key to how marketing functions in the digital age. Good analytics can be especially invaluable when it comes to working on development campaigns for nonprofit organizations. Whether you’re mounting a completely digital campaign or a traditional direct mail effort , ask string analytics are invaluable in terms of gaining insights into donor habits and giving potential. data analytics data analysis for nonprofits Technology

Digital Analytics Basics: Free Online Academy from Google

Beth Kanter

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. But applying it on your own – unless you are an analytics genius – can be difficult. The instructor is Google Analytics Evangelist Andrew Cutroni.

Measuring the Success of Your Blog Through Content, Social Media, and Analytics


Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you're meeting your goals for your blog. Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you''re meeting your goals for your blog. Emily Weinberg. Blogger. Nonprofit Blog Exchange.

Predictive Modeling vs. Wealth Screening: Effective Segmentation Programs Require a Healthy Mix

Connection Cafe

In today’s age of big data, staff at the most sophisticated programs that I have worked with understand that advanced analytics should be used to fuel a well fleshed out prospect identification program for all program areas. By marrying both techniques, predictive analytics and the concrete wealth data that many fundraisers crave, you will be positioning your organization well! Need a descriptive analysis to illustrate household trends in your database?

Model 182

EveryAction Acquires DonorTrends


Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors. We couldn’t be more thrilled to join EveryAction,” said DonorTrends Chief Analytics Officer Ben Miller. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends.

Boston 201

How Would You Rate Your Prospect Management System?| Part 4

Connection Cafe

At the 4 th level of 100% adoption for your prospect management system, your organization is now able to provide a deep analysis with reportings based on a sound system and full buy-in from all staff. It is paramount when you are entering and regurgitating data from your prospect management system that you look for ways to continuously improve the process by building reports that provide deep and meaningful analysis, to give your organization insight into developing patterns. .

Rate 158

Web analytics according to Avinash Kaushik


Web analytics help you measure and understand how users work their way around your website, and why they do so. You can use your web analytics data to understand what kind of content to produce more of, what to avoid wasting time on, and how to arrange your site content to help users achieve their goals (and yours!). Avinash Kaushik is a prolific writer and speaker about web analytics. 1) Web analytics should produce action. 80% of time for analysis, 20% for reporting.

The Scoop on the New and Improved Google Analytics


Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. To meet the needs of the visitors, Google Analytics is now introducing Flow Visualization. Another great feature that Google Analytics (V5) is offering is the ability to use events as goals.