Expert insights. Personalized for you.
Typical Twitter user is a young woman with an iPhone & 208 followers — Tech News and Analysis : witter’s endless funnel of data is producing an equally endless series of studies — including on Twitter itself. In “An Exhaustive Study of Twitter Users Around the World,” analytics firm Beevolve claims to have crunched data from 36 million Twitter profiles. MORE
Any discussion about nonprofit data or analytics reminds me of Poe’s “The Purloined Letter” because so many organizations have a very valuable asset left out in plain sight. Target Analytics, a division of Blackbaud, recently analyzed the data health of thousands of nonprofit organizations. The analysis looked at fundamental areas of nonprofit data like addresses, deceased constituents, phone and email addresses, and other com- monly used data. Descriptive analytics. MORE
Analytics are becoming increasingly key to how marketing functions in the digital age. Good analytics can be especially invaluable when it comes to working on development campaigns for nonprofit organizations. Whether you’re mounting a completely digital campaign or a traditional direct mail effort , ask string analytics are invaluable in terms of gaining insights into donor habits and giving potential. data analytics data analysis for nonprofits Technology MORE
Eric Peterson, Web Analytics Demystified. The Analysis Exchange is a first-of-its-kind effort to freely provide analytical insights to nonprofits and non-governmental organizations. Even better, nonprofits are giving back to the web analytics community because our experienced analysts work directly with “student learners” so that they can gain valuable “hands on” interaction with web data. . What I love about the Analysis Exchange is the learning is reciprocal. MORE
For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. But applying it on your own – unless you are an analytics genius – can be difficult. The instructor is Google Analytics Evangelist Andrew Cutroni. MORE
In today’s age of big data, staff at the most sophisticated programs that I have worked with understand that advanced analytics should be used to fuel a well fleshed out prospect identification program for all program areas. By marrying both techniques, predictive analytics and the concrete wealth data that many fundraisers crave, you will be positioning your organization well! Need a descriptive analysis to illustrate household trends in your database? MORE
There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. First, it is important for development leadership to realize the value and importance of having someone with analytics skills on your team. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful. MORE
Analysis. If your analysis does not show the results you expected, it’s time to tweak your goals, personas or content… or all of the above! Nonprofit Marketing analysis content data analytics Donor Engagement fundraising strategy marketing automation personasYou and I both know that donor engagement is a key element to a solid fundraising strategy. Want to better engage your supporters? Use automation! MORE
Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’ Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. MORE
Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Flickr Photo by Matthew Field. Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?” MORE
At the 4 th level of 100% adoption for your prospect management system, your organization is now able to provide a deep analysis with reportings based on a sound system and full buy-in from all staff. It is paramount when you are entering and regurgitating data from your prospect management system that you look for ways to continuously improve the process by building reports that provide deep and meaningful analysis, to give your organization insight into developing patterns. . MORE
Google is passing around a survey asking nonprofit users for their experiences trying to use Google Analytics with Blackbaud Sphere. If you try to set up a conversion funnel in Blackbaud Sphere for anything but a one-step donation form, there’s a pretty good chance that Sphere will not present Google Analytics correctly during the transaction. Analytics Blackbaud Google MORE
This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Data—the capture, analysis, and use—can be overwhelming. MORE
Web analytics help you measure and understand how users work their way around your website, and why they do so. You can use your web analytics data to understand what kind of content to produce more of, what to avoid wasting time on, and how to arrange your site content to help users achieve their goals (and yours!). Avinash Kaushik is a prolific writer and speaker about web analytics. 1) Web analytics should produce action. 80% of time for analysis, 20% for reporting. MORE
33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ). Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website. MORE
These questions and more were answered in a recent Twitter conversation on data and analytics. However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.” ” TechSoup’s Coleridge likens analytics to a roadmap that guides where an organization wants to go with benchmarks that mark the progression to a goal. MORE
Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors. We couldn’t be more thrilled to join EveryAction,” said DonorTrends Chief Analytics Officer Ben Miller. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends. MORE
Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. MORE
Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. To meet the needs of the visitors, Google Analytics is now introducing Flow Visualization. Another great feature that Google Analytics (V5) is offering is the ability to use events as goals. MORE
Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you're meeting your goals for your blog. Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you''re meeting your goals for your blog. Emily Weinberg. Blogger. Nonprofit Blog Exchange. MORE
As a fundraising analytics consultant, I see a variety of development program structures and fundraising strategies. When embarking on a comprehensive analysis of your database, be sure to keep your goals and objectives first and foremost. Here are a few tips and recommendations on how to approach analytics projects to enhance your major giving program. Nonprofit Fundraising Analytics big data data insights Major Giving wealth screening MORE
It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the most of your efforts in the virtual world. do not have e-commerce tracking set up in their Google Analytics accounts. MORE
Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics. Descriptive analytics tells us what happened and typically include reports that tells you things like age, address, registration date, and fundraising statistics. This type of analysis has served us fairly well to date. MORE
As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can help to determine trends, prescribe actions and responses, and provide a solid foundation for data-driven decision making. The careful and thoughtful introduction of an analytics culture is worth the preparation if you are to have a successful journey. MORE
Second, how easy is it to get your data OUT of the CRM database – not get into, but get it out, whether you need to run analytics, feed another system, or even migrate to a new solution. CRM Data Analytics Data Cleaning data cleaning data hygiene digital marketing donor retention fundraising fundraising data analysis Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. MORE
Analytics is all the rage in development offices. Adding highly skilled staff to do this analysis is expensive, but stretches the precious fundraising budget in the long run by making the development work more efficient and effective. You can use analytics to ask for gifts according to the likelihood and capacity of the donors instead of some standard formula based on recent giving. MORE
Helpful analysis might include: • Comparing donor acquisitions costs to average fundraising costs. Data Analytics analysis appending CRM donor acquisition donor data donor database fundraising appealAll charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. Good to know, but that doesn’t address the issue at hand. My charity needs new donors. MORE
collaboration nptech outcomes alignment analytics causal relationship causality data data analysis data analytics democratizing the data evaluation funders grant makers impact nonprofit nonprofit data strategy theory of change MORE
During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. More importantly, most managers are now skilled in the area of understanding analytics and how they should affect their business decisions. The area of analytics and data consumption is still evolving. For fundraising specific analytics, I recommend: Joshua M. MORE
2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. . As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques. MORE
Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Over the past three years, Target Analytics has held a series of annual meetings with a total of twenty-four major national non-profit organizations on the subject of online fundraising The report is featured in today's edition of The New York Times and covers some of its many findings. MORE
No time, no budget, and no skilled resources available for your nonprofit to dive into web analytics and make sense of what the numbers mean for your goals and objectives? The Analysis Exchange wants to help — at no cost to your organization.( collaboration websites training analytics read more ). MORE
Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. If you’ve been following these Google Analytics posts, you’ve probably come to see website analysis as a sort of sleuthing. Did you know that you can make notes right on the graphs in Google Analytics? Author: Alissa Ruehl. MORE
This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Once you have relevant measures of past performance, build your goals for the current and subsequent years based on the historical analysis. MORE
As the collection of data becomes ubiquitous and seamless and the analysis of data more powerful, it is changing every aspect of our lives. When people throw around buzzwords like Big Data, Data Science, or Artificial Intelligence , one of the things they talk about is the power of predictive analytics. Prescriptive analytics can transform the way nonprofits work. Data is changing how our world operates. MORE
12ntc Data E-mail nptech nten predictive analysis predictive analytics FundraisingDaniel Atherton. Account Executive, Interactive Department. Chapman Cubine Adams + Hussey. When we ask for something a prospective donor is not prepared to give, we may not be losing much real money, but we are losing a window of opportunity to convince her to give to us. MORE
Collecting data on clicks, likes, and shares are achieved by using social media analytics software. To ensure business benefits from critical analysis of social media, it should get deeper to find creative ways by monitoring and listening to customer suggestions and complaints. MORE
Your organization may not have the expertise to conduct a statistical analysis of survey data, but you can prepare narrative accounts of focus groups or interviews, or tally responses from a survey. Nonprofit Marketing Analytics data data analysis market research nonprofit marketing Have you ever had to make a decision that impacted your organization or its constituents? If so, then your organization can probably benefit from conducting market research. MORE
10 Hidden Gems In Google Analytics: Smart Web Data Analysis : "The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain." ''via Blog this MORE
Join Josh Birkholz, author of the top-selling nonprofit book, Fundraising Analytics: Using Data to Guide Strategy at our upcoming webinar, "Fundraising Analytics for Campaign Planning", for a look at what's possible. Presented by : Josh Birkholz, author of Fundraising Analytics: Using Data to Guide Strategy. In this webinar, you'll learn: Why quantitative analysis is a strategic difference-maker in campaign preparation. analytics nptech nten Fundraising MORE
One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The definition of links or how you’re connected is defined however you want in social network analysis. As you can see there are many different ways to apply social networking analysis to understanding networks. Social network analysis gives you a 10,000 view of your ecosystem. MORE
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Analytics vs Site Meter September 18, 2006 Yes, I promise, the post on tagging and folksonomies is coming. vs Web 2.0 – I wanted to talk about Google Analytics. Anyway, being a poor student, and having a few extremely low-traffic sites, I figured I’d stick with Site Meter , which seems to be the best of the free site analysis tools. MORE
Okay, you probably already know that's not true, but we recently wrapped up our first webinar in the Web Analytics Extravanganza with Eric Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder. of The Analysis Exchange -- and he had some suggestions that don't require a trip to Hogwarts. Definitely do check out this great resource to get Analytics assistance). The formula is People + Process + Technology = Web Analytics Success! MORE
Large businesses were quick to realize the value of this treasure trove and deployed various data analytics techniques to discover trends and gain insights Big data is not just for the big companies. Big data has been around for quite some time, but it may seem like an elusive jargon to you. With explosion of real-time data applications, it is but obvious that a huge amount of data is accumulated in various applications. MORE
AFP Blog
APRIL 14, 2015
10 Hidden Gems In Google Analytics: Smart Web Data Analysis : "The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain." ''via Blog this
Connection Cafe
APRIL 3, 2013
There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. First, it is important for development leadership to realize the value and importance of having someone with analytics skills on your team. So if you need to make the case to invest time and money in learning more about analytics, hopefully this is helpful.
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Connection Cafe
OCTOBER 30, 2017
33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ). Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site. One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website.
Connection Cafe
APRIL 3, 2019
Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics. Descriptive analytics tells us what happened and typically include reports that tells you things like age, address, registration date, and fundraising statistics. This type of analysis has served us fairly well to date.
3rd Sector Labs
MAY 14, 2014
Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Nicole Wallace at The Chronicle of Philanthropy wrote a terrific piece this week, ‘Fundraisers Reap Millions by Using Data Gold Mine’ Fundraising data analytics is the equivalent of mining the gold in our own nonprofit backyards. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating.
Connection Cafe
MAY 30, 2017
As the collection of data becomes ubiquitous and seamless and the analysis of data more powerful, it is changing every aspect of our lives. When people throw around buzzwords like Big Data, Data Science, or Artificial Intelligence , one of the things they talk about is the power of predictive analytics. Prescriptive analytics can transform the way nonprofits work. Data is changing how our world operates.
Connection Cafe
NOVEMBER 5, 2014
As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can help to determine trends, prescribe actions and responses, and provide a solid foundation for data-driven decision making. The careful and thoughtful introduction of an analytics culture is worth the preparation if you are to have a successful journey.
Connection Cafe
OCTOBER 24, 2011
Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. If you’ve been following these Google Analytics posts, you’ve probably come to see website analysis as a sort of sleuthing. Did you know that you can make notes right on the graphs in Google Analytics? Author: Alissa Ruehl.
Confessions of a Non-Profit Executive Director
FEBRUARY 12, 2021
Collecting data on clicks, likes, and shares are achieved by using social media analytics software. To ensure business benefits from critical analysis of social media, it should get deeper to find creative ways by monitoring and listening to customer suggestions and complaints.
Connection Cafe
APRIL 16, 2013
During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. More importantly, most managers are now skilled in the area of understanding analytics and how they should affect their business decisions. The area of analytics and data consumption is still evolving. For fundraising specific analytics, I recommend: Joshua M.
NetWits
MARCH 18, 2009
Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Over the past three years, Target Analytics has held a series of annual meetings with a total of twenty-four major national non-profit organizations on the subject of online fundraising The report is featured in today's edition of The New York Times and covers some of its many findings.
Connection Cafe
AUGUST 28, 2018
This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Once you have relevant measures of past performance, build your goals for the current and subsequent years based on the historical analysis.
Connection Cafe
JANUARY 28, 2015
Your organization may not have the expertise to conduct a statistical analysis of survey data, but you can prepare narrative accounts of focus groups or interviews, or tally responses from a survey. Nonprofit Marketing Analytics data data analysis market research nonprofit marketing Have you ever had to make a decision that impacted your organization or its constituents? If so, then your organization can probably benefit from conducting market research.
Byte Technology
MARCH 11, 2016
It’s obvious to any digital marketer—whether they be a nonprofit organization seeking to recruit donations, time and talent or a strictly for-profit concern simply chasing the success that comes with the almighty dollar—that utilizing Google Analytics is a great way to hone your online strategies in order to make the most of your efforts in the virtual world. do not have e-commerce tracking set up in their Google Analytics accounts.
Deborah Elizabeth Finn
OCTOBER 9, 2017
collaboration nptech outcomes alignment analytics causal relationship causality data data analysis data analytics democratizing the data evaluation funders grant makers impact nonprofit nonprofit data strategy theory of change
AFP Blog
OCTOBER 12, 2012
Typical Twitter user is a young woman with an iPhone & 208 followers — Tech News and Analysis : witter’s endless funnel of data is producing an equally endless series of studies — including on Twitter itself. In “An Exhaustive Study of Twitter Users Around the World,” analytics firm Beevolve claims to have crunched data from 36 million Twitter profiles.
Connection Cafe
APRIL 29, 2015
Analysis. If your analysis does not show the results you expected, it’s time to tweak your goals, personas or content… or all of the above! Nonprofit Marketing analysis content data analytics Donor Engagement fundraising strategy marketing automation personasYou and I both know that donor engagement is a key element to a solid fundraising strategy. Want to better engage your supporters? Use automation!
NTEN
JANUARY 23, 2012
12ntc Data E-mail nptech nten predictive analysis predictive analytics FundraisingDaniel Atherton. Account Executive, Interactive Department. Chapman Cubine Adams + Hussey. When we ask for something a prospective donor is not prepared to give, we may not be losing much real money, but we are losing a window of opportunity to convince her to give to us.
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 18, 2010
One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The definition of links or how you’re connected is defined however you want in social network analysis. As you can see there are many different ways to apply social networking analysis to understanding networks. Social network analysis gives you a 10,000 view of your ecosystem.
Beth Kanter
FEBRUARY 6, 2013
Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Flickr Photo by Matthew Field. Note from Beth: One of the most common questions I get at workshops or webinars is, “Should our organization be on XYZ social or mobile platform?”
NTEN
JULY 28, 2010
Eric Peterson, Web Analytics Demystified. The Analysis Exchange is a first-of-its-kind effort to freely provide analytical insights to nonprofits and non-governmental organizations. Even better, nonprofits are giving back to the web analytics community because our experienced analysts work directly with “student learners” so that they can gain valuable “hands on” interaction with web data. . What I love about the Analysis Exchange is the learning is reciprocal.
Abby Connect Virtual Receptionists
NOVEMBER 28, 2017
Large businesses were quick to realize the value of this treasure trove and deployed various data analytics techniques to discover trends and gain insights Big data is not just for the big companies. Big data has been around for quite some time, but it may seem like an elusive jargon to you. With explosion of real-time data applications, it is but obvious that a huge amount of data is accumulated in various applications.
Zen and the Art of Nonprofit Technology
SEPTEMBER 18, 2006
Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Analytics vs Site Meter September 18, 2006 Yes, I promise, the post on tagging and folksonomies is coming. vs Web 2.0 – I wanted to talk about Google Analytics. Anyway, being a poor student, and having a few extremely low-traffic sites, I figured I’d stick with Site Meter , which seems to be the best of the free site analysis tools.
NTEN
MAY 4, 2012
Join Josh Birkholz, author of the top-selling nonprofit book, Fundraising Analytics: Using Data to Guide Strategy at our upcoming webinar, "Fundraising Analytics for Campaign Planning", for a look at what's possible. Presented by : Josh Birkholz, author of Fundraising Analytics: Using Data to Guide Strategy. In this webinar, you'll learn: Why quantitative analysis is a strategic difference-maker in campaign preparation. analytics nptech nten Fundraising
NTEN
SEPTEMBER 14, 2010
Okay, you probably already know that's not true, but we recently wrapped up our first webinar in the Web Analytics Extravanganza with Eric Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder. of The Analysis Exchange -- and he had some suggestions that don't require a trip to Hogwarts. Definitely do check out this great resource to get Analytics assistance). The formula is People + Process + Technology = Web Analytics Success!
Connection Cafe
DECEMBER 5, 2017
This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Data—the capture, analysis, and use—can be overwhelming.
3rd Sector Labs
JUNE 17, 2014
Second, how easy is it to get your data OUT of the CRM database – not get into, but get it out, whether you need to run analytics, feed another system, or even migrate to a new solution. CRM Data Analytics Data Cleaning data cleaning data hygiene digital marketing donor retention fundraising fundraising data analysis Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends.
Tech Soup Blog
OCTOBER 31, 2011
These questions and more were answered in a recent Twitter conversation on data and analytics. However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.” ” TechSoup’s Coleridge likens analytics to a roadmap that guides where an organization wants to go with benchmarks that mark the progression to a goal.
3rd Sector Labs
AUGUST 15, 2014
Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers.
Connection Cafe
OCTOBER 9, 2017
Analytics is all the rage in development offices. Adding highly skilled staff to do this analysis is expensive, but stretches the precious fundraising budget in the long run by making the development work more efficient and effective. You can use analytics to ask for gifts according to the likelihood and capacity of the donors instead of some standard formula based on recent giving.
Confessions of a Non-Profit Executive Director
OCTOBER 25, 2012
Google is passing around a survey asking nonprofit users for their experiences trying to use Google Analytics with Blackbaud Sphere. If you try to set up a conversion funnel in Blackbaud Sphere for anything but a one-step donation form, there’s a pretty good chance that Sphere will not present Google Analytics correctly during the transaction. Analytics Blackbaud Google
Wild Apricot
JANUARY 4, 2010
No time, no budget, and no skilled resources available for your nonprofit to dive into web analytics and make sense of what the numbers mean for your goals and objectives? The Analysis Exchange wants to help — at no cost to your organization.( collaboration websites training analytics read more ).
3rd Sector Labs
MAY 4, 2015
Helpful analysis might include: • Comparing donor acquisitions costs to average fundraising costs. Data Analytics analysis appending CRM donor acquisition donor data donor database fundraising appealAll charities need new donors, just like all businesses need new customers. Studies tell us again and again: it is cheaper to retain an existing donor (or consumer) than to acquire a new one. Good to know, but that doesn’t address the issue at hand. My charity needs new donors.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 16, 2009
2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. In our book, The Networked Nonprofit , co-authored with Allison Fine, we provide an overview of mapping your social network in Twitter and other sites using some of the social network analysis tools available. . As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques.
Connection Cafe
JULY 27, 2016
Any discussion about nonprofit data or analytics reminds me of Poe’s “The Purloined Letter” because so many organizations have a very valuable asset left out in plain sight. Target Analytics, a division of Blackbaud, recently analyzed the data health of thousands of nonprofit organizations. The analysis looked at fundamental areas of nonprofit data like addresses, deceased constituents, phone and email addresses, and other com- monly used data. Descriptive analytics.
Exactask Technology
AUGUST 2, 2016
Analytics are becoming increasingly key to how marketing functions in the digital age. Good analytics can be especially invaluable when it comes to working on development campaigns for nonprofit organizations. Whether you’re mounting a completely digital campaign or a traditional direct mail effort , ask string analytics are invaluable in terms of gaining insights into donor habits and giving potential. data analytics data analysis for nonprofits Technology
Beth Kanter
OCTOBER 2, 2013
For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. But applying it on your own – unless you are an analytics genius – can be difficult. The instructor is Google Analytics Evangelist Andrew Cutroni.
NTEN
JANUARY 10, 2014
Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you're meeting your goals for your blog. Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you''re meeting your goals for your blog. Emily Weinberg. Blogger. Nonprofit Blog Exchange.
Connection Cafe
FEBRUARY 16, 2017
In today’s age of big data, staff at the most sophisticated programs that I have worked with understand that advanced analytics should be used to fuel a well fleshed out prospect identification program for all program areas. By marrying both techniques, predictive analytics and the concrete wealth data that many fundraisers crave, you will be positioning your organization well! Need a descriptive analysis to illustrate household trends in your database?
EveryAction
JUNE 6, 2019
Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors. We couldn’t be more thrilled to join EveryAction,” said DonorTrends Chief Analytics Officer Ben Miller. Washington, D.C., June 6, 2019 – EveryAction, a leading software provider for nonprofit fundraisers, announced today that it has acquired DonorTrends.
Connection Cafe
DECEMBER 17, 2014
At the 4 th level of 100% adoption for your prospect management system, your organization is now able to provide a deep analysis with reportings based on a sound system and full buy-in from all staff. It is paramount when you are entering and regurgitating data from your prospect management system that you look for ways to continuously improve the process by building reports that provide deep and meaningful analysis, to give your organization insight into developing patterns. .
GroundWire
AUGUST 26, 2008
Web analytics help you measure and understand how users work their way around your website, and why they do so. You can use your web analytics data to understand what kind of content to produce more of, what to avoid wasting time on, and how to arrange your site content to help users achieve their goals (and yours!). Avinash Kaushik is a prolific writer and speaker about web analytics. 1) Web analytics should produce action. 80% of time for analysis, 20% for reporting.
Care2
NOVEMBER 18, 2011
Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. To meet the needs of the visitors, Google Analytics is now introducing Flow Visualization. Another great feature that Google Analytics (V5) is offering is the ability to use events as goals.
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