10 Hidden Gems In Google Analytics: Smart Web Data Analysis

AFP Blog

10 Hidden Gems In Google Analytics: Smart Web Data Analysis : "The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain." ''via Blog this

The Self-Taught Analytics Professional

Connection Cafe

There are several resources out there that you can investigate on the subject of learning the mechanics and strategies behind database analytics as it relates to your various fundraising programs and initiatives. Blogs and websites: Blackbaud’s npEngage blog on Fundraising Analytics.

Fundraising data analytics – mining the gold in your own backyard

3rd Sector Labs

Fundraising data analytics is becoming more popular – and more necessary in today’s philanthropy marketplace. Admittedly, for many of us in the sector, the very mention of ‘data analytics’ sounds intimidating. ” What is fundraising data analytics?

Understanding Volunteers and Donors With Analytics

Connection Cafe

33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ). One of the biggest benefits that Google Analytics provides is visibility into how supporters are reaching your nonprofits website.

Prescriptive Analytics for Nonprofits—How Data Technology Can Transform the Way We Work

Connection Cafe

As the collection of data becomes ubiquitous and seamless and the analysis of data more powerful, it is changing every aspect of our lives. Prescriptive analytics can transform the way nonprofits work. Data is changing how our world operates.

Analytics: It’s About More Than Just the Data

Connection Cafe

As organizations look for more efficient ways to make, keep and grow relationships, bring in more money, measure outcomes and demonstrate impact, analytics become a key enabler. What is “Analytics”? . Analytics can change the way you move forward and improve your results.

Getting Serious About Peer-to-Peer Fundraising Data with Predictive Analytics

Connection Cafe

Make data analytics work for your organization – download the Blackbaud Institute’s free Analytics Toolkit. Much of the data we have historically focused on in P2P is in the form of descriptive and diagnostic analytics.

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? Predictive Analytics: Lighting the Way.

Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil.

Becoming the Analytics Expert (or at Least Intermediate Data Nerd)

Connection Cafe

During the last presidential election, the role of analytics in decision making and prediction moved to the forefront in the minds of many as a way to gain an advantage in competitive situations. The area of analytics and data consumption is still evolving.

Google Analytics - Annotations

Connection Cafe

Analytics. If you’re not yet familiar with Google Analytics, it’s a free tool from. Read the first post for an overview of the Dashboard or go to my profile to see all of my posts on Google Analytics. Author: Alissa Ruehl.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible


Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics. Analysis of people tagging photos with #trumpyourcat reveals 70.1%

Amp Up Your Digital Marketing with Google Analytics

Byte Technology

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.”

All About Learning Analytics


“When you hear “analytics”, you might think of webmaster tracking visits to their site. But learning analytics combines this sort of data analysis with student interaction in online education tools, aiming to create a more integrated and customized learning experience.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible


Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics.

2008 donorCentrics Internet Giving Benchmarking Analysis


Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Over the past three years, Target Analytics has held a series of annual meetings with a total of twenty-four major national non-profit organizations on the subject of online fundraising The report is featured in today's edition of The New York Times and covers some of its many findings.

Can Social Network Analysis Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. The definition of links or how you’re connected is defined however you want in social network analysis.

A Few Good Statistical Analysis Tools


Whether your organization needs to measure its programmatic success or expand its donor base, statistical analysis software can help nonprofits become more data-driven and accountable. If your software budget is tight and your statistical analysis needs are basic, consider Excel. Windows users can install the built-in Analysis Toolpak, but Excel for the Mac OS now requires a free downloadable add-on, like Statplus: Mac LE. SAS Analytics Pro.

Mid-Level Giving: Stuck in the Middle with Who

Connection Cafe

This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I recently released a new whitepaper , Finding Value in the Middle: An Examination of Mid-Level Giving.

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Typical Twitter user is a young woman with an iPhone & 208 followers — Tech News and Analysis

AFP Blog

Typical Twitter user is a young woman with an iPhone & 208 followers — Tech News and Analysis : witter’s endless funnel of data is producing an equally endless series of studies — including on Twitter itself. In “An Exhaustive Study of Twitter Users Around the World,” analytics firm Beevolve claims to have crunched data from 36 million Twitter profiles.

Nonprofit Marketing Research Made Simple, No Matter Your Budget

Connection Cafe

Your organization may not have the expertise to conduct a statistical analysis of survey data, but you can prepare narrative accounts of focus groups or interviews, or tally responses from a survey. Nonprofit Marketing Analytics data data analysis market research nonprofit marketing

How Marketing Automation Can Help You Better Engage Your Supporters

Connection Cafe

Analysis. If your analysis does not show the results you expected, it’s time to tweak your goals, personas or content… or all of the above! Nonprofit Marketing analysis content data analytics Donor Engagement fundraising strategy marketing automation personas

Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

Second, how easy is it to get your data OUT of the CRM database – not get into, but get it out, whether you need to run analytics, feed another system, or even migrate to a new solution.

5 Analytic Tools to Track Your Organization's Metrics


If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Google Analytics Report with Visually.

Data drives better digital marketing for nonprofits

3rd Sector Labs

Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution.

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Learning Analytics: Big Data Applied to Training, Teaching, and Learning

Beth's Blog: How Nonprofits Can Use Social Media

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). Learning and Knowledge Analytics.

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Beyond Dashboards: Business Intelligence Tools for Program Analysis and Reporting


More than simply graphically displaying static data, they offer trend analysis, forecasting and drill-down capabilities that can dramatically expand your insight into program performance. Beyond simple reporting, BI tools allow a more comprehensive analysis of your organization’s data 1. This allows the data to be manipulated for analysis without affecting the data in the original databases. PublishDate: June 2012. Author: Patrick Yurgosky, New York University.

Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth's Blog: How Nonprofits Can Use Social Media

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement.

Google Analytics vs Site Meter

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Google Analytics vs Site Meter September 18, 2006 Yes, I promise, the post on tagging and folksonomies is coming. vs Web 2.0 – I wanted to talk about Google Analytics. Anyway, being a poor student, and having a few extremely low-traffic sites, I figured I’d stick with Site Meter , which seems to be the best of the free site analysis tools.

How to calculate donor acquisition costs

3rd Sector Labs

Helpful analysis might include: • Comparing donor acquisitions costs to average fundraising costs. Data Analytics analysis appending CRM donor acquisition donor data donor database fundraising appealAll charities need new donors, just like all businesses need new customers.

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EveryAction Acquires DonorTrends

The Science Behind Engaging your Supporters

Predictive Analytics Fundraising Product Fuels EveryAction’s Rise in Nonprofit Market. DonorTrends uses actionable data and analytics to empower nonprofits to raise more money and retain more donors. Washington, D.C.,

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Can Social Network Analysis Help You Improve Your Social Media Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

2009 - Connected Action - Marc Smith - Social Media Network Analysis View more presentations from Marc Smith. As someone who loves to play with analytics, visuals, maps, and other geekery, I've been wanting to explore in more depth the how-to and the techniques.

Data Appends: A Guide for Your Nonprofit

Connection Cafe

Analytics is all the rage in development offices. Adding highly skilled staff to do this analysis is expensive, but stretches the precious fundraising budget in the long run by making the development work more efficient and effective.

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The Analysis Exchange


Eric Peterson, Web Analytics Demystified. The Analysis Exchange is a first-of-its-kind effort to freely provide analytical insights to nonprofits and non-governmental organizations. Even better, nonprofits are giving back to the web analytics community because our experienced analysts work directly with “student learners” so that they can gain valuable “hands on” interaction with web data. . What I love about the Analysis Exchange is the learning is reciprocal.

The $5,000 Question: Finding the Right Ask Using Predictive Data Analysis


12ntc Data E-mail nptech nten predictive analysis predictive analytics FundraisingDaniel Atherton. Account Executive, Interactive Department. Chapman Cubine Adams + Hussey. When we ask for something a prospective donor is not prepared to give, we may not be losing much real money, but we are losing a window of opportunity to convince her to give to us.

Please Vote for SXSW 2014 Panel: What Social Media Analytics Can’t Tell You

Beth's Blog: How Nonprofits Can Use Social Media

What Social Media Analytics Can’t Tell You. Here’s the description: Social media analytics can help you understand the active members of your social media audience, but what about the people who aren’t posting? That’s the title of my proposed panel for SXSW 2014.

Google Analytics is broken on Blackbaud Sphere — help fix it

Confessions of a Non-Profit Executive Director

Google is passing around a survey asking nonprofit users for their experiences trying to use Google Analytics with Blackbaud Sphere. If you try to set up a conversion funnel in Blackbaud Sphere for anything but a one-step donation form, there’s a pretty good chance that Sphere will not present Google Analytics correctly during the transaction. Analytics Blackbaud Google

The Scoop on the New and Improved Google Analytics


Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. Google Analytics reported that people have shared that they've had difficulties using traditional path analysis tools. To meet the needs of the visitors, Google Analytics is now introducing Flow Visualization. Another great feature that Google Analytics (V5) is offering is the ability to use events as goals.

Big Data and Predictive Analysis: What Every Small Business Needs to Know

Wild Apricot

Large businesses were quick to realize the value of this treasure trove and deployed various data analytics techniques to discover trends and gain insights Big data is not just for the big companies. Big data has been around for quite some time, but it may seem like an elusive jargon to you. With explosion of real-time data applications, it is but obvious that a huge amount of data is accumulated in various applications.

Data and Analytics Tweet Chat Recap

Tech Soup Blog

These questions and more were answered in a recent Twitter conversation on data and analytics. ” TechSoup’s Coleridge likens analytics to a roadmap that guides where an organization wants to go with benchmarks that mark the progression to a goal.

Solved! The Nonprofit Data Mystery

Connection Cafe

Any discussion about nonprofit data or analytics reminds me of Poe’s “The Purloined Letter” because so many organizations have a very valuable asset left out in plain sight. Target Analytics, a division of Blackbaud, recently analyzed the data health of thousands of nonprofit organizations.

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Web Analytics Is Magic


Okay, you probably already know that's not true, but we recently wrapped up our first webinar in the Web Analytics Extravanganza with Eric Peterson, Founder and Senior Partner at Web Analytics Demystified and Co-Founder. of The Analysis Exchange -- and he had some suggestions that don't require a trip to Hogwarts. Definitely do check out this great resource to get Analytics assistance). The formula is People + Process + Technology = Web Analytics Success!