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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA?

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics? Predictive analytics is one of the most powerful machine learning systems and artificial intelligence tools available to the nonprofit sector.

Tools 359
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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Incomplete patient profiles: Partial or limited patient data can cause substantial issues with patient diagnoses, treatment, and ongoing care. There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis.

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5 Key Differentiators to Look for in Your Nonprofit CRM

Nonprofit Tech for Good

Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? 3) Tracking the Donor Journey or Donor Funnel. Can fundraising campaigns be tailor to various donor profiles? 5) Outcomes and Analytics. Is the technology popular in the market? Outcomes matter.

Metrics 262
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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

To prepare for the planning stage, get to know your donors by: Using data analytics tools. Consider auditing your digital campaigns to ensure you are accurately tracking key performance indicators (KPIs), properly managing your digital advertising accounts (e.g., Google Ads ), and understanding tracked data.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil. Write a short profile of a few of your target audience members. Imagining Supporters with User Stories.

Analysis 105
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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth's Blog: How Nonprofits Can Use Social Media

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. 2 – Make Your Website Shine. 3 – Monitor Social Conversations.

Analytics 106