3rd Sector Labs

AUGUST 15, 2014

Oh, and (most of the time) people trust numbers, statistics, facts and figures. Then measure the results, and with data in hand, adjust your fundraising appeal communications, even tinker with your segments. Data Analytics Data Mining data data mining digital marketing donor data fundraising data analysis search'

Digital 138

Digital Data Marketing Org 138

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Use statistics to vividly demonstrate the scale of the problem being addressed. Those insights should drive messaging and campaigns.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

JULY 6, 2023

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. Measure affinity in real-time. AI tools are able to take an omnichannel approach to donor analysis. Of course, AI can still be useful in creating written content when used strategically.

Technology 52

Technology Marketing Change Nonprofit 52

DNL OmniMedia

MAY 25, 2022

What is a market analysis for nonprofit organizations? Market analysis, also known as market research, is the process of collecting, analyzing, and interpreting information about target markets and customers. That way, if people don’t respond, you’ll still have enough information to be statistically significant.

Research 52

Research Marketing Survey Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Works with measurement consultants or specialists to improve skills and capacity. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Connection Cafe

AUGUST 28, 2018

Statistical findings, such as those featured in my paper, are based on the rule , and not the exception. This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior.

Giving 21

Giving Analysis Gift Analytics 21

3rd Sector Labs

MARCH 28, 2015

A little mining and analysis will reveal if your data is complete on your most loyal donors. Be sure to measure the results of your efforts. A word about donor retention statistics. Assessments allows you to plan ahead and alert you to where your risks are. That’s a good thing. Segment your donors by data completeness.

Fundraising 100

Fundraising Retention Data Donor 100

Connection Cafe

OCTOBER 12, 2017

Target Analytics studies donors and fundraising data. Enhancing Your Major Gift Strategy with Analytics. The role of an analytical analysis is to help you identify and strategize the right individuals and target audience for specific types of gifts , as well as how much to ask for and who to prioritize.

Gift 35

Gift Strategy Benchmark Arts 35

Connection Cafe

DECEMBER 17, 2014

At the 4 th level of 100% adoption for your prospect management system, your organization is now able to provide a deep analysis with reportings based on a sound system and full buy-in from all staff. High-level analysis questions by senior leadership and during campaign/advisory board meetings: How many active proposals are pending?

Rate 35

Rate System Management Analysis 35

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. "What gets measured gets treasured," he says. Data analytics fall into one of four types. " and includes modeling statistical analysis. Data Health.

Learning 36

Learning NTC Analytics Channel 36

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Put these tools in place. Off we go.

Site 50

Site Web RSS Build 50

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

September 17, 2007 There is an interesting discussion happening between Holly Ross, soon to be ED of NTEN, and Allan Benamer , about web statistics, and whether or not nonprofits should be “transparent&# and publish their web statistics. And the mission of the organization matters too. Why bother having a web site at all?

Stats 100

Stats Web Statistics NTEN 100

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Over the dozen or so years we have been doing event fundraising online, results analysis has revealed statistics that correlate to fundraising success.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2007

This came the "dashboard" for the Indianapolis Museum of Art , an ongoing effort to measure various aspects of the Museum's performance. What it doesn't show me is any trends over time or analysis based on gathering data from several types of resources. The Web section offers a sampling of numbers only data.

Indianapolis 50

Indianapolis Museum Arts Myspace 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 6, 2007

To answer Deborah's question, I don't think Facebook is yet the default front end for nonprofits, but it has become an increasingly important fundraising channel give the impressive growth statistics (not just users but in the age 35 plus category). And, of course, Facebook is a taste of what is coming in November.

Nptech 50

Nptech Tag Facebook Wiki 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Metrics Analytics 96

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. When in doubt, tell the story of one person instead of sharing statistics.

Management 52

Management Donor Guide Retention 52

NTEN

OCTOBER 28, 2009

John Kelly and Ken Deutsch, Morningside Analytics. Social network analysis can help you determine whether you are making an impact in these areas and help you more effectively target your efforts. Using network analysis strategically can you help you stretch your budget -- and enhance your effectiveness. Diagram 1. Diagram 4.

Social Media 92

Social Media Measure Influence Media 92

Nonprofits Source

MARCH 21, 2018

Social Media Marketing Statistics. SOCIAL MEDIA MARKETING STATISTICS. The statistics are more compelling when you dig into them by platform. Facebook Statistics For Nonprofits. Twitter Statistics For Nonprofits. YouTube Statistics For Nonprofits. Instagram Statistics For Nonprofits.

Social Media 109

Social Media Resource Marketing Media 109

DNL OmniMedia

OCTOBER 5, 2020

Consider these statistics : 1 in 5 Americans access the Internet primarily through a smartphone. Develop an analytics strategy. Measuring and monitoring app engagement and user behavior can provide invaluable insights into how to strengthen your strategies over time. Keep in mind, app analytics are not a siloed resource.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. He notes: "The bottom line on statistics -- we're seeing pretty routinely that. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2013

While you are doing your analysis of what content got a lot of reach or shares, also take a look at what could be causing people to hide or unlike your content. I’m sure there are other analytics programs that will automatic the data jujitsu for you. Are you posting too frequently? Unlike Page: “unfan” the page. ?

Content 116

Content Facebook Spam Strategy 116

The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. Sign up for a Google Analytics account and install the tracking code on your website to start collecting data. Shows content popularity.

Websites 59

Websites Guide Impact Metrics 59

Bloomerang

SEPTEMBER 12, 2022

This score uses DonorSearch’s software to measure donors’ potential giving scores and then labels them as “cold,” “cool,” “warm,” “hot,” or “on fire!”. Between effective market research and useful data analysis, you can feel confident reaching out to new audiences for donations. You receive a list of prospect insights for analysis.

Software 80

Software Fundraising Nonprofit Platform 80

NonProfit Hub

JUNE 4, 2015

Taking a look at overall analytics to study the statistics of opens and clicks is necessary, but don’t put all of your stock into blanket analytics. However, the only real metrics to measure email marketing success are clicks, opens and conversions. Instead, look at how individuals respond to things.

Spam 28

Spam Rate ROI email 28

Saleforce Nonprofit

AUGUST 17, 2022

Regional statistics feed Google Adwords campaigns and support decisions on where to commit advertising dollars. The cloud-based app, which protects victim data with industry-leading Salesforce security measures, gives agents complete visibility into their territories.

Asia 98

Asia Dominican Republic Cambodia Children 98

Care2

JULY 2, 2009

However, it’s important to note that none of them are 100% at measuring results. According to ReadWriteWeb, they will soon be providing a related API for Twitter, Facebook, and FriendFeed to integrate, retrieve, and provide further statistics for each users Facebook profile. Lets dig in. My personal favourite is [link].

Social Media 70

Social Media Track Media Tools 70

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. The overarching objective of Global Pulse is to mainstream the use of data mining and real-time data analytics into development organizations and communities of practice.

Policy 103

Policy Social Media International News 103

Connection Cafe

DECEMBER 5, 2017

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Predictive Analytics: Lighting the Way. Looking for a deeper dive into a particular analytics topic? You might find our Analytics Toolkit helpful! Lifetime value measurements.

Analytics 33

Analytics Data Analysis Metrics 33

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 83

Statistics Trend Benchmark Blackbaud 83

Eric Jacobsen Blog

APRIL 4, 2018

Impressively, that advice is based on an in-depth analysis of over 2,6,00 leaders -- drawn from a database of more than 17,000 CEOs and C-suite executives. Powell : At ghSMART we spent a decade applying state-of the-art analytics to a data set of 17,000-plus leaders to uncover who gets to the top and what sets apart the best CEOs.

Leadership 40

Leadership Articulate Arts Statistics 40