DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Engagement with content. Understand donors’ giving behaviors.

Analytics 52

Analytics Data Giving Metrics 52

NTEN

JANUARY 10, 2014

One way of improving your blog’s content is to look at your existing content to find out what is working well and what is not working well with your blog. Data gathering and analysis can go a long way to making sure you understand why people are visiting your blog, and if you're meeting your goals for your blog.

Content 100

Content Social Media Measure Analytics 100

Qgiv

FEBRUARY 20, 2024

The three main types of AI you should know about: Generative AI are programs that can use your input to create new content, from images to texts to music. ChatGPT can help you create content, come up with fundraising ideas, and assist with event planning to support your organization’s mission. AI-enhanced editing tools.

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Fundraising Nonprofit Analysis Donor 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 96

Social Media Measure Analytics Learning 96

Greater Giving

SEPTEMBER 12, 2023

Predictive analysis, chatbots , and automation have the power to increase fundraising capacity. Predictive analytics: BWF defines predictive analytics as the process of assessing your nonprofit’s data to make predictions and model future donor behavior. Define what exactly AI will and will not be used for.

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Team Tips Fundraising Training 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. Then check out Simply Measured. Want to know what makes your online audience tick?

Analytics 106

Analytics Tools Social New York City 106

Association Analytics

JANUARY 8, 2024

Observe to learn members’ preferences and interest You likely have data on the purchases your members are making, the events they’re registering for and the content they’re downloading. We call this the Engagement Model and it’s a great way to measure how your members (and non-members) interact with your all products and services.

Impact 169

Impact Strategy Associations Data 169

Media Cause

MARCH 29, 2023

It is the first step to creating an implementation plan that will have measurable results for months and years to come. Identifying top organic keywords and content opportunities Does your organization know what is helping your website gain visitors and donations? What is an SEO Audit, and Why Is It Important for Nonprofits?

Analysis 52

Analysis Nonprofit Google Search 52

ASU Lodestar Center

JUNE 1, 2022

AI analytics. AI analytics is a description of a type of machine learning that mines insights within a dataset. AI analytics automates much of what a data analyst would do. Since much of the work in which nonprofits engage results in subjective measures, NLP can be a method to encode the subjectivity qualitatively.

Fundraising 98

Fundraising Analytics Analysis Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). The report methodology models the open content technology identified in the report.

Analytics 97

Analytics Teach Training Train 97

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Engagement: Readers engage with their content.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. The Challenges of Measurement : Getting Agreement on What To Measure.

Measure 101

Measure Social Media Media Benchmark 101

Connection Cafe

OCTOBER 30, 2017

Making data-driven decisions can be defined as measuring anything and everything that can be quantified and only making decisions that have strong evidence to back them up. 33% of marketers said that having the right tools in place for data collection and analysis is the most useful component of understanding customers ( source ).

Analytics 39

Analytics Volunteer Donor Google 39

Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.” A Few Good Web Analytics Tools.

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Analytics Data Analysis Chart 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. After learning of the change, Edgerank Checker was quick to conduct a study, they compared analytics from 3,000 Facebook pages the week before the change and the week after. Tactic 1: Audit your content.

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Facebook Measure Change Images 131

NTEN

OCTOBER 6, 2011

Nearly all of the web communication challenges I’ve encountered with the groups I’ve worked with stem from basic content planning and governance issues. People come to your website, first and foremost, to get information, so Content Strategy is relevant for any communications work you do. So, Content Strategy was born!

Content 83

Content Strategy Question Calendar 83

NetWits

SEPTEMBER 5, 2012

Audience Analysis. They give you a way to prioritize content based on what resonates with your audience so that you can keep focus and REDUCE THE NOISE. By going through card sorting activities with your audience groups, you will be sure to create an intuitive navigation and content flow that makes sense to your users.

Design 247

Design Web Guide Slides 247

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Summary Social Media Measure Media 94

Forum One

FEBRUARY 7, 2023

If you haven’t already started using Google Analytics 4 (GA4), there’s no time like the present. We’ve said it before and said it again —there’s no reason to delay the switch from Universal Analytics (UA), the tool 99% of our partners use as default. What is Google Analytics 4? Did they watch a video, or read a blog post?

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FAQ Organization Analytics Google 58

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. Postrank Analytics. Do you know who they are?

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2011

Some reflections questions I used to understand the data: What content/links are of interest to the people who are engaging with me? Is Twitter directing traffic and referrals to content for me and people in my network that I highlight? It is a Twitter analytics tool. Storify is a content curation tool.

Twitter 110

Twitter Tools Learning Measure 110

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Data Analytics. Data Analytics Software. Content Sharing and Management.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

Tech Soup

NOVEMBER 9, 2012

Just like many of the nonprofits and other loyal readers of Beth’s Blog , we at Social Media for Nonprofits are excited about the recent release of Beth Kanter’s new book, Measuring the Networked Nonprofit: Using Data for Social Change. Then check out Simply Measured. Want to know what makes your online audience tick?

Analytics 58

Analytics Tools Social North America 58

Forum One

APRIL 8, 2021

In our recent webinar on “Optimizing Instead of Redesigning Your Website” , we talked through the following six tips you can implement right now to optimize your content and increase engagement with your current website. Personalize your content. Start by understanding your audiences and tailoring content and outreach to their needs.

Impact 77

Impact Channel Audience Content 77

Whole Whale

DECEMBER 22, 2022

PollEverywhere and Typeform ) to measure consumers’ opinions, usually through one question. Additionally, polling is a quick way for the team to assess the results, vs using a survey, where the data takes a lot more analysis. Top Ways to Use Polls + Surveys. Let’s start with polling, which involves using a polling instrument (e.g.

Poll 59

Poll Survey Org email 59

Nonprofits Source

JULY 6, 2023

Donor Analytics Tools Nonprofits need to know who their donors are, what gift amounts to request, and when and how to request those gifts. Measure affinity in real-time. AI tools are able to take an omnichannel approach to donor analysis. However, nonprofits should avoid using AI alone to generate their content.

Technology 52

Technology Marketing Change Nonprofit 52

fusionSpan

DECEMBER 18, 2023

It’s also going to lower the entry bar to data analysis, giving everyone in your organization the ability to make better decisions on the fly. It’ll also give Salesforce users a way to complete tasks that were once beyond their technical, design or analytical capabilities.

Language 59

Language Generation Analysis Data 59

Qgiv

JULY 27, 2021

The second big piece is content creation. And the fourth task is measurement and analysis so you can constantly go back and see if the activities you’re focused on are helping move the needle toward your goals. I didn’t know that until I had to research it, manage it, measure it. That’s the first area. Summarize it!

Social Media 138

Social Media Media Tips Social 138

3rd Sector Labs

JUNE 17, 2014

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. Third Sector Labs recently co-hosted a donor retention webinar with Caity Craver , CEO of DonorTrends. QUESTION: Last question.

Retention 148

Retention Donor Data Advice 148

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Understanding post-purchase behavior is an important part of the analysis. What is the trend in sales over time?

Product 282

Product Associations Measure Analysis 282

Association Analytics

JANUARY 30, 2023

Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience. Let’s break down several scenarios to show how data analytics can help improve the member experience.

Experiment 321

Experiment Create Retention Aggregator 321

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. There are multiple facets to this process, which involves analysis, preparation, and research. As the first step to developing a strategy, set clear, measurable goals. The better the content, the more interaction it will receive. Producing irrelevant content. Conduct a content audit.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 24, 2011

If we (NPOs) are investing in social media, then we should be measuring it to make sure it drives action – this presentation shows a way for just looking at Twitter using Google Analytics. o Google Analytics is free, as are many other basic analysis tools. Siloed tech/data. o Make read only accounts for data access.

Data 95

Data Measure Analytics NPO 95

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

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Screencast Analytics Measure Web 50

Whole Whale

SEPTEMBER 8, 2023

Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Immediacy and response are key, even as short-form content proliferates. Growing your community of supporters is the only measure that matters.

Lesson 59

Lesson Fundraising Digital Test 59

Amy Sample Ward

JANUARY 20, 2011

Well, from the planning and analysis side, that is. We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Content Mapping. >> Presentation.

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Metrics Community Map Template 219