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Web Analytics Tools + Data Privacy: The Big Shift to GA4

Media Cause

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Plausible 2.

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Social SEO and the Rise of Alternative Search

Media Cause

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. SERPs consistently pull recommended search content from social platforms. Learn more about our social media services.

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Web Analytics Resources for Nonprofits

Tech Soup

Web analytics can help reveal how much traffic your site is getting and how people are finding it. You can also use analytics to see how long people are staying on your site and which pages are the most popular. But are you missing out on some of the most useful features in Analytics? Google Analytics Academy.

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Making Sense of the Buzz Around ChatGPT

sgEngage

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. Maybe it’s because we’re starting to struggle with the AI Mirror Test or we’re getting close to a successful completion of the Turing Test.

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How to make a site relaunch checklist

Whole Whale

Test test test! Here are some of the things we do during the test period: In house testing – grab a bunch of people from your company to browse through the website and find bugs. Google Analytics Migration. PRE LAUNCH CHECKLIST. We cannot stress this enough! Plan redirects. POST LAUNCH CHECKLIST.

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Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

Review the analytics from your nonprofit’s website. Some of the considerations you should take into account when redesigning your website for engagement include navigation and A/B testing. Use strategies like card sorting and tree testing to revamp your navigation and make sure everything is easy to find.

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Putting the AI in Education: Stepping Toward Generative Artificial Intelligences 

sgEngage

Imagine being able to ask your AI to review all your saved topics and suggest alternatives and improvements based on related assessments and grades. We’ll discuss the importance of understanding when to use AI and how to get comfortable testing AI in various scenarios.