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Web Analytics Tools + Data Privacy: The Big Shift to GA4

Media Cause

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend.

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Nonprofit Technology Consulting: 6 Steps to Success

DNL OmniMedia

However, for organizations conducting urgent or complex projects, a consultant that provides ongoing support can be a cost-effective alternative to hiring an internal team member to oversee their technology. Ongoing support can be especially helpful for organizations interested in completing their project in phases.

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Nonprofits: Keep Calm and Mobile Friendly

Beth's Blog: How Nonprofits Can Use Social Media

Click to Test Your Web Site Now. You can test your web site here and find out if you passed the test and if you flunked it, there is some advice on what and how to fix it. My blog passed the test! Test the site. Is your web site mobile friendly? My colleague Amy Gahran, a mobile expert, has an analysis here.

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Nonprofit Web Design Process Part 4b: Wireframes

Connection Cafe

It’s best to get buy-in on wireframes first so we can truly focus on creative look and feel during the visual design phase of the project. Detailing interactions that will need to be designed such as rollover or hover states, drop-downs and alternative displays for logged-in users. Usability Tests. Methodology. Introduction.

Design 33
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Nonprofit Consulting Firms: 26 Leaders in Their Spaces

DNL OmniMedia

At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. Data analytics services, including donor file audits. Overview of this Nonprofit Consultant.

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Marketing Your Nonprofit’s App Effectively: 16 Steps

DNL OmniMedia

Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. An in-app feedback channel will help prevent negative user reviews because it gives users an easy alternative to leaving low star ratings out of frustration. Conduct beta testing. Let’s dive in. Use paid ads.

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33 Must-Read Updates to Social Media for Social Good: A How-To Guide for Nonprofits

Nonprofit Tech for Good

At the time of writing the book my hope was that Facebook Community Pages would be phased out, but they have since been given a redesign and now play a significant role in Facebook’s Graph Search. That said, for those of you that have bought the book [Thank you!], Chapter 3 :: Facebook Community Pages?