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Web Analytics Tools + Data Privacy: The Big Shift to GA4

Media Cause

Why are analytics + data so important for marketers? Data and analytics are the key to better understanding your marketing efforts. Tracking campaign performance with data analytics tools allows you to understand and refine your strategies, optimize your efforts, and maximize ad spend. Plausible 2.

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Export Your Universal Analytics Data Before It’s Too Late

Forum One

Just as you’ve finally settled into the shift from Universal Analytics (UA) to Google Analytics 4 (GA4) and started to get a handle on its new metrics, Google has yet another deadline for organizations to meet. On July 1, 2024, Google will permanently remove access to all Universal Analytics data.

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Social SEO and the Rise of Alternative Search

Media Cause

Social platforms are included in Google Analytics traffic sources. Since social media plays a big role in driving traffic for organizations, Google Analytics treats it as a separate and distinct entity. SERPs consistently pull recommended search content from social platforms. Learn more about our social media services.

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Five Critical Steps for Successful User Adoption

Association Analytics

Below we’ve outlined steps you can follow for successful user adoption of analytics; however, many of the tips shared apply to the adoption of any new technology or process change to existing technology. The post Five Critical Steps for Successful User Adoption appeared first on Association Analytics.

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The Nonprofit’s Guide for Alternatives to GoFundMe

Qgiv

That’s why peer-to-peer fundraising might just be the crowdfunding alternative your organization is looking for! As an alternative, peer-to-peer fundraising is a great option for nonprofits. Best Peer-to-Peer Alternative. Best Crowdfunding Alternative. Crowdfunding vs. Peer-to-Peer Fundraising.

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

6 Artificial Intelligence Tools for Nonprofit Organizations 1) Predictive Analytics You might be wondering, what exactly are predictive analytics? Predictive analytics is one of the most powerful machine learning systems and artificial intelligence tools available to the nonprofit sector.

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The Unsung Hero in Fundraising Campaigns Isn’t Raffles—It’s Sweepstakes!

Nonprofit Tech for Good

One misconception we hear regularly relates to Sweepstakes’ free Alternate Method of Entry. Alternate Method of Entry: For a sweepstakes to be legal, you must offer a free entry option. The average sweepstakes revenue on Eventgroove is 59% higher than what we typically see with raffles. What Sort of Prizes Work Best?

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